SOCIAL MEDIA: Η

Επανάσταση στην Επικοινωνία

Παναγιώτης Αρκουμανέας

Οκτώβριος 2009

Social Media?

ConversationsConversations Content

USERS

COMMUNITIESAudience

Participation

Interaction

MicrobloggingMicroblogging

Critical Mass

Transparency

Social Media Sites

Social Media Stats

#1 Activity on the Net

Social Media Stats

1 out of 8 couples married in US last year met via social media

Social Media Stats

300.000.000 users in Facebook

Social Media Stats

1. China2. India3. USA

4.Facebook5. Indonesia 6. Brazil

If Facebook was a country it would be the

4th largest in the world

Social Media Stats

YouTube gets

1 Billion hits per Day

Social Media Stats

Years to reach 50 million users:

Radio 38 Years

Social Media Stats

Years to reach 50 million users:

TV 13 Years

Social Media Stats

Years to reach 50 million users:

Internet 4 Years

Social Media Stats

Years to reach 50 million users:

iPod 3 Years

Social Media Stats

9 Month

s

100 Million

Social Media -

Social Media -

•Simple is good

•Clean and easy to use

•140 characters to update your status

•Web sites have users, Facebook has friends

and Twitter has Followers

Social Media -

Social Media -

Social Media -

Social Media -

Social Media -

Produce content that’s:

• Interesting

• Fun

• Valuable

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Social Media -

The Iran case

Social Media

80% of Twitter usage is on mobile devices

People update anywhere, anytime

Thank you!