AEGEAN AIRLINESOR how do you get 70.000 likes in 120 days.

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Αντώνης.Head of Online PR.Mindworks.

Aegean airlines.

Strenghts+ The leading greek airline+ A premium services Brand

Threats- Recession- Addiction of users to offers

Recession: Back to 2009

Aegean on

‣ 12.060 Likes

‣Low engagement rate

‣Low frequency on Content update

‣No content Strategy

‣Lack of Branding

December 2010:

OUR VISION:DO WHAT AEGEAN DID BACK IN 2003, WHEN USERS

HARDLY KNOWN WHAT E-TICKET MEANS:

INNOVATE IN 2011 While being able to face the recessionʼs challenges

with a new strategy.

12/2010

What we did

12/2010

What we didWe made a thorough audit on what is being said about Aegean, and delivered a Baseline report, standing on mentions with the use of monitoring tools.

*

12/2010

What we didWe made a thorough audit on what is being said about Aegean, and delivered a Baseline report, standing on mentions though monitoring tools.

*

We rolled out a new content strategy for social media*

12/2010

What we didWe made a thorough audit on what is being said about Aegean, and delivered a Baseline report, standing on mentions though monitoring tools.

*

We rolled out a new content strategy for social media*We rolled out a new communication plan for social media.

*

12/2010

What we didWe made a thorough audit on what is being said about Aegean, and delivered a Baseline report, standing on mentions though monitoring tools.

*

We rolled out a new content strategy for social media*We rolled out a new communication plan for social media.

*We refubrished Aegeanʼs Facebook Page, reflecting the brandʼs values.

*

Πετάξτε τώρα για κάθε λόγο ανεξαιρέτως!

12/2010

13/12

12/2010

24/01

Results

+ 300% IN 30 DAYS12.000 TO 49.000 LIKES

12/2010

24/01

Results

MORE THAN 8.000 COMMENTS/LIKES IN 30 DAYS

12/2010

24/01

Results

59.000 TOTAL VOTES

12/2010

04/03

approaching 50K likes it was about time to say thanks.

What we did

Results

17.000 BRAND AMBASSADORSIN A WEEK.

12/2010

10/03

Results

+ 7.000 NEW FANSIN A WEEK.

12/2010

10/03

First, we launched a game to revive the Page, then we said a “thank you”, what was next?

12/2010

29/03

What we did

It was about time, give some value back to the community,

embedding social media in our core communication vehicle:

12/2010

OFFERS29/03

What we did

WHY NOT LETTING USERS CHOOSE AEGEANʼS OFFERS?

12/2010

CHOOSE

29/03

What we did

12/2010

29/03

What we did

12/2010

08/04

Results

+ 23.000 NEW FANS57K to 80K in 10 Days

12/2010

08/04

Results

in 10 Days

MORE THAN 4.500 COMMENTS/LIKES

12/2010

08/04

Results

MORE THAN 3000 COMMENTS FOR EACH OFFER.

12/2010

08/04

Results

THE MOST IMPORTANT:

THOUSANDS OF USERS CHOSE AN OFFER.

What we did:Enough with Apps.

What about content?Content is what keeps

a Brand Alive.

content

Destinations Brand Offers

User Generated Content+

What we did:

Photos, Photos, Photos

What we did:

Whatʼs next?

Weʼre up to something.But we ll keep our mouth shut

until the launch.

Whatʼs next?

1. Optimize content2. Even better customer service3. Keep the conversation going on4. Roll out innovation.

Weʼre up to something.But we ll keep our mouth shut

until the launch.

THANK YOU AEGEAN!

THANK YOU!