Use Facebook for business SOCIAL

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1. @sotomi . 2015 a.k.a @sotomi www.facebook.com/sotomi 2015 Facebook Facebook 2. @sotomi Facebook; ____________________________________________________________________________________________________________________________________________ social media inbound * - - . FACEBOOK o , o o marketers E . , , marketers Facebook online (engage) . Inbound marketing: http://www.wedia.gr/Blog/inbound-marketing-ti-einai 3. @sotomi To FACEBOOK o o o --- Facebook . Facebook; ____________________________________________________________________________________________________________________________________________ 4. @sotomi Facebook; ____________________________________________________________________________________________________________________________________________ FACEBOOK , , , . 11 , 2004 . . 5. @sotomi FB; ____________________________________________________________________________________________________________________________________________ FACEBOOK 1,440,000,000 . ( 1,310,000,000) 2 website ( Google) unique visitors social network. 6. @sotomi http://newsroom.fb.com/company-info/ http://www.statisticbrain.com/facebook-statistics/ 7. @sotomi http://www.socialbakers.com/statistics/facebook/# socialbakers 8. @sotomi http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ 9. @sotomi FB; ____________________________________________________________________________________________________________________________________________ http://www.socialbakers.com/facebook-overview-statistics/ http://www.socialbakers.com/resources/reports/regional/greece/2015/march/ Greek Users 6,697,016 10. @sotomi http://www.socialbakers.com/resources/reports/regional/greece/2015/march/ Greece 11. @sotomi Your Vocab ____________________________________________________________________________________________________________________________________________ Application: a program that allows users to share content and interact with other users EdgeRank an algorithm used by Facebook to determine what content gets shown in users News Feeds (more on this later) Fan Facebook users who choose to Like and become a fan of an organizations page Friend 1.) (n) personal connection on Facebook; 2.) (v) to add a Facebook user as a friend Friend List organized groupings of friends Like(s) 1. (v) within Facebook, to like a business Page means youve become a fan of that page; 2. (v) within Facebook, to like others or their actions 3. (n) the number of users who have liked your page; 4. (n) outside of Facebook, to like something using that has installed the Facebook like button Group a collection of Facebook users with a common interest; any Facebook user can create and join a Facebook group Network an association of Facebook users based on a school or workplace News Feed an aggregation of ones friends wall posts published on a users Facebook homepage Page official presence to share information and interact with fans on Facebook Profile presence for individuals to share and interact with friends and organizations on Facebook Wall the core of a profile or page that aggregates new content, including posted items (e.g. status updates) and recent actions 12. @sotomi The Rise of the Marketing Technologist A Marketing Technologist is a hybrid of Someone who understands your product, your customer and is a tech-savvy marketer. 13. @sotomi ; ____________________________________________________________________________________________________________________________________________ o o o o , webinars, , blog posts o 14. @sotomi , (Pages) . Facebook, . (hands on). Privacy settings. vs Business. ____________________________________________________________________________________________________________________________________________ 15. @sotomi o (Pages) (admin) o (Pages) , FB SERPs (Search Engine Results Page). o (Pages) (local businesses, brands, musicians) . o , admin fan. vs Business. ____________________________________________________________________________________________________________________________________________ 16. @sotomi Facebook , . /fan. vs Business. ____________________________________________________________________________________________________________________________________________ 17. @sotomi A Home Tour. _____________________________ 18. @sotomi 19. @sotomi 2007 20. @sotomi 21. @sotomi 22. @sotomi 2012 23. @sotomi 2013 24. @sotomi 2014 25. @sotomi 2015 26. @sotomi Setup FB ____________________________________________________________________________________________________________________________________________ 27. @sotomi , , . . . Setup FB ____________________________________________________________________________________________________________________________________________ 28. @sotomi o : , , , , , About Me. o : , status o : , o : . o : , . o Arts and entertainment: , , , TV shows o Sports: , , o Activities and Interests: o : email(s), screen name(s), , website(s) Setup FB ____________________________________________________________________________________________________________________________________________ 29. @sotomi Setup FB ____________________________________________________________________________________________________________________________________________ , , . . . o Apps http://facebook.com/apps, redirect FB https://www.facebook.com/games/ 30. @sotomi Private Parts ____________________________________________________________________________________________________________________________________________ Social media , , . . . , WOM marketing . 31. @sotomi Private Check-up ____________________________________________________________________________________________________________________________________________ , . Click Privacy Check-up 32. @sotomi 34 :: Facebook and Your Business Private Check-up ____________________________________________________________________________________________________________________________________________ 33. @sotomi M (Page) fan . . Note: How to Create and Manage the Perfect Facebook Page for Your Business: The Complete A to Z Guide https://blog.bufferapp.com/how-to-create-manage-facebook-business-page Setting Up Business Page ____________________________________________________________________________________________________________________________________________ 34. @sotomi Setting Up Business Page ____________________________________________________________________________________________________________________________________________ , www.facebook.com/pages/create.php (Note: (logged in) ). Facebook. 35. @sotomi Setting Up Business Page ____________________________________________________________________________________________________________________________________________ setup wizard. ( ), fans . (: ) 36. @sotomi Setting Up Business Page ____________________________________________________________________________________________________________________________________________ . Click Edit Page Edit Info / website, . 37. @sotomi Promoting Your Business ____________________________________________________________________________________________________________________________________________ Facebook fans. o . discussion board YouTube video box . . fan . 38. @sotomi Promoting Your Business ____________________________________________________________________________________________________________________________________________ Facebook fans. o News Feed. FB . news Feed Facebook. like, share . 39. @sotomi Promoting Your Business ____________________________________________________________________________________________________________________________________________ Facebook fans. o . email contacts blog, fan Facebook. email URL, blog Facebook page, blog o website badge link FB. 40. @sotomi Promoting Your Business ____________________________________________________________________________________________________________________________________________ Facebook fans. o (searchable). (. ) . Edit Page, click edit settings Page Visibility ( edit) unpublish page. 41. @sotomi 43 :: Facebook and Your Business Promoting Your Business ____________________________________________________________________________________________________________________________________________ Facebook fans. o Facebook Ads . Facebook website Facebook, , Groups, Events. ( Google Adwords). 42. @sotomi Promoting Your Business ____________________________________________________________________________________________________________________________________________ 43. @sotomi 44. @sotomi Facebook ____________________________________________________________________________________________________________________________________________ O Facebook Ads , fans -. Facebook website Facebook ( Group, Page,