TakingInnovationstoMarketAcaseintheAgroTech sector

VangelisVassiliadis

May2017

VisionDevelopandprovideQualityandCompetitiveICTsolutionsandservicesfortheAgriculturalsector

Ourbackgroundandexperience

GreekAgriculturalSector:

4.2%ofGDP

19%οfExports5biEuro

Agro-Technologytrends:

DigitalFarmSmartFarm

PrecisionAgriculture

AgTech Investments

Strategy

Benefits

Productivity FarmEfficiency ProduceQuality

Developsolutions

ITadvancesandtechnologies:

Cloudcomputing

Mobiledevices,GPS

InternetofThings,Sensors

DronesandRemoteSensing

BigDataAnalytics

ifarmaFarmManagementSoftware

Field,Crop,FinancialandQualitymanagementforFarmers

InitialgotoMarketstrategy• TargetMarketSize150.000farmers.

• Segmentationbyfarmsize,profile(age,technologyadoption)

• Aimingto gain10%ofthemarketwithinnext5years

• Sales&Marketing:– Onlineà Nofit– Events,Fairs:à Lowturnup– Directà Highcost– ChannelsandPartnerships:Agronomists/Cooperativesàdifferentdemands,productdifferentiation.

Year1

Year2

Year3

Year4

Year5

- 5,000

10,000

15,000

20,000#users

Theenvironment

Opportunities

••Globaldemandforfood(2050challenge)

••Foodqualityandtraceability

••Productionsustainabilityandenvironmentalimpact

••Maturetechnology••InvestorattentiontoAgTech

Challenges

••Smallfarmsize(EuropetoUS,GreecetoEurope)

••Slowadoption,long–annual- productioncycles.

••Farmerslackofeducation

••Financialcrisis

Pivoting

Single/KillerApp Portfolioofproducts/services

Farmers Agrobusinesses

Sales Buildpartnershipsandbrand

Portfolioarchitecture

ifarmaFarmandProducerOrganizationmanagement

mintPest

management

metrisExperimentsmanagement

ContactFarmingffa

QIfresh

SiM@FarmersCommunicationplatform

Greenhouseautomation

Greenhouseconsulting

• Farmers

• ProducerOrganizations

• Agronomist

Consultants

• AgroFoodbuyers

(tradeorprocessing

crops)

• Cooperatives

• Freshproducersand

buyers

• Greenhouseowners

andinvestors

• Cropmanagers

Marketstatus

0

2000

4000

6000

8000

10000

2014 2015 2016

Farmers

• Customers• MajorAgroFood companies(Tsantalis,HellenicFarming,Proto,Melissaandmore..)• ProminentPOsandCooperatives(ASMessi,Rachi Cherries,ThesGi,Notos …)• DynamicSmallandMediumfarms

• Partners• ResearchInstitutes– Universities• AmericanFarmSchool• Agroconsultancyfirms• Cooperatives(VenusGrowers,Zagora)

A.Tritsi 21,Pilaia 57001Thessaloniki,GreeceTel.:+302310804981-4www.agrostis.gre-mail:info@agrostis.gr

Thankyou