Agrostis - Taking innovations to market · Market status 0 2000 4000 6000 8000 10000 2014 2015 2016...
Transcript of Agrostis - Taking innovations to market · Market status 0 2000 4000 6000 8000 10000 2014 2015 2016...
TakingInnovationstoMarketAcaseintheAgroTech sector
VangelisVassiliadis
May2017
VisionDevelopandprovideQualityandCompetitiveICTsolutionsandservicesfortheAgriculturalsector
Ourbackgroundandexperience
GreekAgriculturalSector:
4.2%ofGDP
19%οfExports5biEuro
Agro-Technologytrends:
DigitalFarmSmartFarm
PrecisionAgriculture
AgTech Investments
Strategy
Benefits
Productivity FarmEfficiency ProduceQuality
Developsolutions
ITadvancesandtechnologies:
Cloudcomputing
Mobiledevices,GPS
InternetofThings,Sensors
DronesandRemoteSensing
BigDataAnalytics
ifarmaFarmManagementSoftware
Field,Crop,FinancialandQualitymanagementforFarmers
InitialgotoMarketstrategy• TargetMarketSize150.000farmers.
• Segmentationbyfarmsize,profile(age,technologyadoption)
• Aimingto gain10%ofthemarketwithinnext5years
• Sales&Marketing:– Onlineà Nofit– Events,Fairs:à Lowturnup– Directà Highcost– ChannelsandPartnerships:Agronomists/Cooperativesàdifferentdemands,productdifferentiation.
Year1
Year2
Year3
Year4
Year5
- 5,000
10,000
15,000
20,000#users
Theenvironment
Opportunities
••Globaldemandforfood(2050challenge)
••Foodqualityandtraceability
••Productionsustainabilityandenvironmentalimpact
••Maturetechnology••InvestorattentiontoAgTech
Challenges
••Smallfarmsize(EuropetoUS,GreecetoEurope)
••Slowadoption,long–annual- productioncycles.
••Farmerslackofeducation
••Financialcrisis
Pivoting
Single/KillerApp Portfolioofproducts/services
Farmers Agrobusinesses
Sales Buildpartnershipsandbrand
Portfolioarchitecture
ifarmaFarmandProducerOrganizationmanagement
mintPest
management
metrisExperimentsmanagement
ContactFarmingffa
QIfresh
SiM@FarmersCommunicationplatform
Greenhouseautomation
Greenhouseconsulting
• Farmers
• ProducerOrganizations
• Agronomist
Consultants
• AgroFoodbuyers
(tradeorprocessing
crops)
• Cooperatives
• Freshproducersand
buyers
• Greenhouseowners
andinvestors
• Cropmanagers
Marketstatus
0
2000
4000
6000
8000
10000
2014 2015 2016
Farmers
• Customers• MajorAgroFood companies(Tsantalis,HellenicFarming,Proto,Melissaandmore..)• ProminentPOsandCooperatives(ASMessi,Rachi Cherries,ThesGi,Notos …)• DynamicSmallandMediumfarms
• Partners• ResearchInstitutes– Universities• AmericanFarmSchool• Agroconsultancyfirms• Cooperatives(VenusGrowers,Zagora)
A.Tritsi 21,Pilaia 57001Thessaloniki,GreeceTel.:+302310804981-4www.agrostis.gre-mail:[email protected]
Thankyou