Agrostis - Taking innovations to market · Market status 0 2000 4000 6000 8000 10000 2014 2015 2016...

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Taking Innovations to Market A case in the AgroTech sector Vangelis Vassiliadis May 2017

Transcript of Agrostis - Taking innovations to market · Market status 0 2000 4000 6000 8000 10000 2014 2015 2016...

Page 1: Agrostis - Taking innovations to market · Market status 0 2000 4000 6000 8000 10000 2014 2015 2016 Farmers • Customers • Major AgroFood companies (Tsantalis , Hellenic Farming,

TakingInnovationstoMarketAcaseintheAgroTech sector

VangelisVassiliadis

May2017

Page 2: Agrostis - Taking innovations to market · Market status 0 2000 4000 6000 8000 10000 2014 2015 2016 Farmers • Customers • Major AgroFood companies (Tsantalis , Hellenic Farming,

VisionDevelopandprovideQualityandCompetitiveICTsolutionsandservicesfortheAgriculturalsector

Ourbackgroundandexperience

GreekAgriculturalSector:

4.2%ofGDP

19%οfExports5biEuro

Agro-Technologytrends:

DigitalFarmSmartFarm

PrecisionAgriculture

Page 3: Agrostis - Taking innovations to market · Market status 0 2000 4000 6000 8000 10000 2014 2015 2016 Farmers • Customers • Major AgroFood companies (Tsantalis , Hellenic Farming,

AgTech Investments

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Strategy

Benefits

Productivity FarmEfficiency ProduceQuality

Developsolutions

ITadvancesandtechnologies:

Cloudcomputing

Mobiledevices,GPS

InternetofThings,Sensors

DronesandRemoteSensing

BigDataAnalytics

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ifarmaFarmManagementSoftware

Field,Crop,FinancialandQualitymanagementforFarmers

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InitialgotoMarketstrategy• TargetMarketSize150.000farmers.

• Segmentationbyfarmsize,profile(age,technologyadoption)

• Aimingto gain10%ofthemarketwithinnext5years

• Sales&Marketing:– Onlineà Nofit– Events,Fairs:à Lowturnup– Directà Highcost– ChannelsandPartnerships:Agronomists/Cooperativesàdifferentdemands,productdifferentiation.

Year1

Year2

Year3

Year4

Year5

- 5,000

10,000

15,000

20,000#users

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Theenvironment

Opportunities

••Globaldemandforfood(2050challenge)

••Foodqualityandtraceability

••Productionsustainabilityandenvironmentalimpact

••Maturetechnology••InvestorattentiontoAgTech

Challenges

••Smallfarmsize(EuropetoUS,GreecetoEurope)

••Slowadoption,long–annual- productioncycles.

••Farmerslackofeducation

••Financialcrisis

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Pivoting

Single/KillerApp Portfolioofproducts/services

Farmers Agrobusinesses

Sales Buildpartnershipsandbrand

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Portfolioarchitecture

ifarmaFarmandProducerOrganizationmanagement

mintPest

management

metrisExperimentsmanagement

ContactFarmingffa

QIfresh

SiM@FarmersCommunicationplatform

Greenhouseautomation

Greenhouseconsulting

• Farmers

• ProducerOrganizations

• Agronomist

Consultants

• AgroFoodbuyers

(tradeorprocessing

crops)

• Cooperatives

• Freshproducersand

buyers

• Greenhouseowners

andinvestors

• Cropmanagers

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Marketstatus

0

2000

4000

6000

8000

10000

2014 2015 2016

Farmers

• Customers• MajorAgroFood companies(Tsantalis,HellenicFarming,Proto,Melissaandmore..)• ProminentPOsandCooperatives(ASMessi,Rachi Cherries,ThesGi,Notos …)• DynamicSmallandMediumfarms

• Partners• ResearchInstitutes– Universities• AmericanFarmSchool• Agroconsultancyfirms• Cooperatives(VenusGrowers,Zagora)

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A.Tritsi 21,Pilaia 57001Thessaloniki,GreeceTel.:+302310804981-4www.agrostis.gre-mail:[email protected]

Thankyou