ACNE JEANS

Konstantinos Vasilopoulos / Pansik / 11.11.10

A Swedish brand of Fashion & Denim

…in 1996 in Stockholm

ACNE was founded…

…as an advertising, graphic design, Internet games & TV productions company

…with ambition to develop a lifestyle brand with desirable products and brand development

…and most of all, with vision, culture and creativity

Introduction: Few words about Acne

ACNE collective

ACNE ADVERTISING

ACNE ART DEPARTMENT

ACNE PRODUCTIONS

ACNE FASHION& DENIM

ACNE JR

ACNE PAPER

Introduction: Few words about Acne

How WAS ACNE Fashion & Denim (ACNE Jeans) created?

Using Peer Marketing to create WoM

A creative idea for advertising reasons

Design of 100 pair of jeans which were distributed to friends and family

100 jeans Swedish ELLE magazine

Market (Posh boutique)full collection (1998)

ACNE JEANS today . . .

Is an International brandOwns 16 shops in several countries (ACNE studios)Top selling brand in Swedem

The Nederlands

Belgium

NorwayGermany

Denamrk

Sweden

UK

Australia

U.S.A.

France

UNIQUE SELLING POINT

Elegance and luxury

Understated items

Style and production in equal measures

Unique Identity: Red stitching

ACNE JEans

Top selling brand in Sweden

THANK YOU

www.acne.se

www.acnestudios.com

Acne Jeans and Brand AssociationsDepartment of Business StudiesUpsala University