ACNE JEANS Konstantinos Vasilopoulos / Pansik / 11.11.10 A Swedish brand of Fashion & Denim.
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Transcript of ACNE JEANS Konstantinos Vasilopoulos / Pansik / 11.11.10 A Swedish brand of Fashion & Denim.
ACNE JEANS
Konstantinos Vasilopoulos / Pansik / 11.11.10
A Swedish brand of Fashion & Denim
…in 1996 in Stockholm
ACNE was founded…
…as an advertising, graphic design, Internet games & TV productions company
…with ambition to develop a lifestyle brand with desirable products and brand development
…and most of all, with vision, culture and creativity
Introduction: Few words about Acne
ACNE collective
ACNE ADVERTISING
ACNE ART DEPARTMENT
ACNE PRODUCTIONS
ACNE FASHION& DENIM
ACNE JR
ACNE PAPER
Introduction: Few words about Acne
How WAS ACNE Fashion & Denim (ACNE Jeans) created?
Using Peer Marketing to create WoM
A creative idea for advertising reasons
Design of 100 pair of jeans which were distributed to friends and family
100 jeans Swedish ELLE magazine
Market (Posh boutique)full collection (1998)
ACNE JEANS today . . .
Is an International brandOwns 16 shops in several countries (ACNE studios)Top selling brand in Swedem
The Nederlands
Belgium
NorwayGermany
Denamrk
Sweden
UK
Australia
U.S.A.
France
UNIQUE SELLING POINT
Elegance and luxury
Understated items
Style and production in equal measures
Unique Identity: Red stitching
ACNE JEans
Top selling brand in Sweden
THANK YOU
www.acne.se
www.acnestudios.com
Acne Jeans and Brand AssociationsDepartment of Business StudiesUpsala University