ACNE JEANS Konstantinos Vasilopoulos / Pansik / 11.11.10 A Swedish brand of Fashion & Denim.

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ACNE JEANS Konstantinos Vasilopoulos / Pansik / 11.11.10 A Swedish brand of Fashion & Denim

Transcript of ACNE JEANS Konstantinos Vasilopoulos / Pansik / 11.11.10 A Swedish brand of Fashion & Denim.

Page 1: ACNE JEANS Konstantinos Vasilopoulos / Pansik / 11.11.10 A Swedish brand of Fashion & Denim.

ACNE JEANS

Konstantinos Vasilopoulos / Pansik / 11.11.10

A Swedish brand of Fashion & Denim

Page 2: ACNE JEANS Konstantinos Vasilopoulos / Pansik / 11.11.10 A Swedish brand of Fashion & Denim.

…in 1996 in Stockholm

ACNE was founded…

…as an advertising, graphic design, Internet games & TV productions company

…with ambition to develop a lifestyle brand with desirable products and brand development

…and most of all, with vision, culture and creativity

Introduction: Few words about Acne

Page 3: ACNE JEANS Konstantinos Vasilopoulos / Pansik / 11.11.10 A Swedish brand of Fashion & Denim.

ACNE collective

ACNE ADVERTISING

ACNE ART DEPARTMENT

ACNE PRODUCTIONS

ACNE FASHION& DENIM

ACNE JR

ACNE PAPER

Introduction: Few words about Acne

Page 4: ACNE JEANS Konstantinos Vasilopoulos / Pansik / 11.11.10 A Swedish brand of Fashion & Denim.

How WAS ACNE Fashion & Denim (ACNE Jeans) created?

Using Peer Marketing to create WoM

A creative idea for advertising reasons

Design of 100 pair of jeans which were distributed to friends and family

100 jeans Swedish ELLE magazine

Market (Posh boutique)full collection (1998)

Page 5: ACNE JEANS Konstantinos Vasilopoulos / Pansik / 11.11.10 A Swedish brand of Fashion & Denim.

ACNE JEANS today . . .

Is an International brandOwns 16 shops in several countries (ACNE studios)Top selling brand in Swedem

The Nederlands

Belgium

NorwayGermany

Denamrk

Sweden

UK

Australia

U.S.A.

France

Page 6: ACNE JEANS Konstantinos Vasilopoulos / Pansik / 11.11.10 A Swedish brand of Fashion & Denim.

UNIQUE SELLING POINT

Elegance and luxury

Understated items

Style and production in equal measures

Unique Identity: Red stitching

Page 7: ACNE JEANS Konstantinos Vasilopoulos / Pansik / 11.11.10 A Swedish brand of Fashion & Denim.

ACNE JEans

Top selling brand in Sweden

Page 8: ACNE JEANS Konstantinos Vasilopoulos / Pansik / 11.11.10 A Swedish brand of Fashion & Denim.

THANK YOU

www.acne.se

www.acnestudios.com

Acne Jeans and Brand AssociationsDepartment of Business StudiesUpsala University