How Content Marketing Affects Consumer’s Purchase Funnel

Κάρολος Πρέγκλερ – Social Media Manager Κώστας Χρυσοβιτσιώτης – SEO Manager

A selection of Lighthouse Clients & Brands

Stop selling, start telling… sell even more later!

Let’s tell you 5 short stories

Όλοι νομίζουμε ότι έχουμε έναν “μαστοράκο” μέσα μας ;)

Αγοράζοντας μία ψησταριά

Η αντιηλιακή προστασία είναι κάτι που το ψάχνουμε

Ο χρήστης θέλει να βάλει το λιθαράκι του!

Τι είναι Content Marketing?

Content marketing is the process of developing and sharing relevant, valuable, and engaging content to target audience, at all stages/places of their buying process, with the goal of acquiring new customers or increasing business from existing customers.

It’s not about You, it’s about the Customer!

Your customers don’t care about you, your products, your services… they care about themselves, their wants and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.

Consumer’s Purchase Funnel

• PR • Word of Mouth • Push Marketing

Awareness

• Reviews • Blog • Newsletter

Consideration • e-commerce • Store • Website

Purchase

• Social Media • FAQ

Retention • Blog • Social Media • Newsletter

Advocacy

Αγοράζοντας μία ψησταριά

• PR • Word of Mouth • Push Marketing

Awareness

• Reviews • Blog • Newsletter

Consideration • e-commerce • Store • Website

Purchase

• Social Media • FAQ

Retention • Blog • Social Media • Newsletter

Advocacy

Η αντιηλιακή προστασία είναι κάτι

που το ψάχνουμε

• PR • Word of Mouth • Push Marketing

Awareness

• Reviews • Blog • Newsletter

Consideration • e-commerce • Store • Website

Purchase

• Social Media • FAQ

Retention • Blog • Social Media • Newsletter

Advocacy

Ο χρήστης θέλει να βάλει το λιθαράκι του!

• PR • Word of Mouth • Push Marketing

Awareness

• Reviews • Blog • Newsletter

Consideration • e-commerce • Store • Website

Purchase

• Social Media • FAQ

Retention • Blog • Social Media • Newsletter

Advocacy

• PR • Word of Mouth • Push Marketing

Awareness

• Reviews • Blog • Newsletter

Consideration • e-commerce • Store • Website

Purchase

• Social Media • FAQ

Retention • Blog • Social Media • Newsletter

Advocacy

• PR • Word of Mouth • Push Marketing

Awareness

• Reviews • Blog • Newsletter

Consideration • e-commerce • Store • Website

Purchase

• Social Media • FAQ

Retention • Blog • Social Media • Newsletter

Advocacy

Ευχαριστούμε πολύ!

Ερωτήσεις;

Κάρολος Πρέγκλερ karolos@lighthouse.gr

Κώστας Χρυσοβιτσιώτης kostasxri@lighthouse.gr