Yield management

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  • 1. : MBA FULL TIME 2013

2. (Yield Management)H , .(Lee-Ross & Johns, 1997) 1970 , , , , , , ,, ..* 3. */ / 4. , . (overbooking policy) * 5. * , , . . ( ,, , ) : . 6. * 7. * (Threshold Curve) . , . 8. * Expected Marginal Seat Revenue EMSR 9. : ( ) / - , * 10. : : , - (overbooking) * 11. ( , ) (. ,) : (,, ) ( ,, ) . () * 12. --, . (, , , ). - : , , * 13. , . * 14. Las Vegas Case Study 15. * 16. * . . . 17. Airplanes Industry 18. ..* Q %()8 5 3 65 81 -: .. 12 8 7 52 79 8,2%: 6 4 2 71 83 -, : .. 10 8 7 56 81 8,3% 19. ..*- ( 2) .: . +9,3% -2,2% +5,5% .: .. -0,6% +8,5% +2,4%, : .. +7,6% +7,4% +7,5%( 3) .: . +26,8% -4,8% +16,6% .: .. -0,9% +8,9% +2,3%, : .. +26,9% +2,2% +18,9% 20. * .. + 21. EasyJet Case Study 22. EasyJet: * (Internet,) : Business = Late Bookers Leisure = Economic Bookers 23. EasyJet: * 24. EasyJet: * 25. EasyJet: .. Leisure Flight* 26. EasyJet: .. Business Flight* 27.