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www.eltrun.gr

ELTRUN

Social Media

Internet users

. . .

. . .

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2012

1100 Online

Sites banner

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3

Social MediaSocial Networking

Sites

BLOGS

Review pages

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4

Facebook

Greece:

3.898.360 unique users*

77.29% penetration of online population

* : Socialbakers.com

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0% 20% 40% 60% 80% 100%

upload /video

share /video

Comment

Like

,

8%

11%

28%

30%

50%

56%

/

1 / 2

facebook

:

Like

.

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- Friends

0%

5%

10%

15%

20%

25%

30%

35%

1000

1%

11%

32%

29%

19%

8%

2011

2012

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0% 20% 40% 60% 80% 100%

15%

32%

39%

46%

/

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Twitter

Greece:

>210.000 unique users*

* : Trending.gr

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?

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.

0% 20% 40% 60% 80% 100%

Tweets

Favorite

Retweet

80%

57%

52%

45%

32%

73%

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11

0%

5%

10%

15%

20%

25%

30%

35%

40%

1000

Followers ;

follow;

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12

0% 20% 40% 60% 80% 100%

Tweets

tweets

Tweets

18%

16%

25%

23%

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13

?

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14

0% 20% 40% 60% 80% 100%

7%

13%

54%

63%

/

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15

69%

31%

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16

.

0% 20% 40% 60% 80%100%

Post

22%

75%

blog?

33%

67%

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Linkedin

Greece:

511.291 unique users*

10.29% penetration of online population

* : Socialbakers.com

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.

0% 20% 40% 60% 80% 100%

cv

79%

40%

28%

28%

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19

39%

61%

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0% 20% 40% 60% 80% 100%

reviewpages

71%

63%

24%

16%

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21

15%20%

92%

17%25%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Flickr Instagram Youtube Foursquare Google plus

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?

0%

10%

20%

30%

40%

50%

60%

Social Network Sites (e.g.facebook)Blogs

Review pages

-

-

-

-

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social media?

0%

10%

20%

30%

40%

50%

60%

70%

Social Network Sites (e.g. facebook)

Blogs

Review pages

Entertainment

&Social

Interaction

Information

Purchases

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Social Media

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Social Media

Blogs (74%) : = ,

- ( )

Facebook (71%)Linkedin (59%) ( 24-44,

)

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fraidaki@aueb.gr

Fraidaki Katerina

Fraidaki Katerina

ELTRUN-

47 33

210 8203663

mailto:fraidaki@aueb.grmailto:fraidaki@aueb.gr

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52%48%

0%

5%

10%

15%20%

25%

30%

35%

40%

45%

>18 18-24 25-35 36-44 45-55 55+

4%

10%

41%

45%