ALPHA | MOTORS INC.

ScudMaster™►► Gets You Around!

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COMPANY | OBJECTIVE

Launch a new product offering to exploit

the untapped market potential

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Consolidate market leadership through

innovation and quality

Create strong consumer awareness Achieve considerable

market share

CUSTOMER | NEEDS

Short Distance Commute Minimum Energy Consumption Affordable Alternative Fast and Reliable Accessibility

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TARGET | MARKET

TARGET | MARKET

Geographic: National Launch / Possible Foreign Expansion

Demographic: 15-35 years old Psychographic: Popular culture Behavioral : Benefit sought,

Perceptual : Quality/Premium priceSeasonal (peak in summer)

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STATISTICS & CHARTS

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S.W.O.T ANALYSIS

STRENGTHS: Technologically Advanced Portable Light Weight Energy Efficient Relatively Cost Effective User–friendly No maintenance Suitable for second hand market

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S.W.O.T ANALYSIS

WEAKNESSES: Single person commute Weather Constrained Safety

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S.W.O.T ANALYSIS

OPPORTUNITIES: Untapped market potential Current Industry trends (Go Green) Lifestyle Trends Favorable Government Policies Global Adaptability

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S.W.O.T ANALYSISTHREATS : Fluctuating seasonal demand Legislation Already established market Economic crunch leading to low

purchasing power Inability to obtain input material Bad press due to an accident related

issue.

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PRODUCT | DETAILS 3 Way Charging [Electric, Solar,

Electro-Magnetic ] 15 lbs Twin Custom Motors Compact Lithium –Ion Battery Max load 250 lbs Speed limit 20 mph

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Marketing Mix | Price Strategy

Price strategy should consider the following 3 aspects

Consumer demandConsumer demand

The product lifecycleThe product lifecycle

Potential substitutesPotential substitutes

Estimated Price Tag : $400 - $500Estimated Price Tag : $400 - $500

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Marketing Mix | Promotion Strategy

Objectives:

To initiate strong awareness about Alpha Motors Electric Bike throughout Generation Y consumers.

To win market shares over our top functional competitor.

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Marketing Mix | Promotion Strategy

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Target Market:Target Market: Generation Y only give partial attention

to media and typically use more than one media at a time.

Solution:Solution: Use a great variety of targeted

promotional tools.

Media selection: Media selection:

TelevisionRadio Magazines Internet Outdoors Personal Selling Public relations Publicity

Q & A

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Thank You