ROVIMIX β- Carotene 1 0% P - DSM · challenge for pet food formulators is the inherent ......
2
ROVIMIX ® β-Carotene 10% P The health benefits of β-Carotene* β-Carotene is a powerful antioxidant and immune modulator. It is also a provitamin A in dogs. β-Carotene stimulates both cellular and humoral immune responses. For example, β-Carotene supplementation increased plasma antibody concentration and enhanced the delayed-type hypersensitivity response in both dogs and cats. Now claiming nature’s defense for pets! While commercial pet foods may provide two to five times the minimum daily allowance of vitamin A, very little attention has been focused on the β-Carotene content of the diets. The antioxidant function of β-Carotene has been demonstrated to play a significant role in canine and feline nutrition including mainte- nance of general good health and supporting the body’s ability to manage age related conditions, such as diminution of immune system capacity and cataracts*. Feeding studies have clearly established that it is feasible to achieve sustained increases in circulating plasma levels of β-Carotene through dietary supple- mentation and the health benefits are clear. One major challenge for pet food formulators is the inherent instability of β-Carotene through processing and storage of the pet food. ROVIMIX ® β-Carotene 10% P is a newly engineered form of β-Carotene designed to remain stable through the processing and storage of dry extruded pet food ultimately allowing the brand owner to make quantitative label claims, expected of super-premium pet food brands. Pet consumer study** supports β-Carotene From a 2011 U.S. pet consumer study, 64% strongly agreed, “Beta-Carotene is a nutrient known to support healthy immune function.” while 60% strongly agreed, “Beta-Carotene supports a robust immune system.”. This is compelling evidence that pet food containing Beta-Carotene provides the pet consumer with the reason to believe in immune function claims. Known functionality*: • Quenches singlet oxygen • Neutralizes free radicals • Protects against oxidative damage • May decrease incidence of cardiovascular events • Acts in synergy with vitamin E and C • Enhances certain immune responses • Protects skin from sun damage • Is a precursor of vitamin A (provitamin A) * These benefits are a representation of current human and animal science and are not intended as claims. * DSM Pet Consumer Study by MarketTools Carotene β ROVIMIX ®
Transcript of ROVIMIX β- Carotene 1 0% P - DSM · challenge for pet food formulators is the inherent ......
ROVIMIX® β-Carotene 10% P
The health benefits of β-Carotene*β-Carotene is a powerful antioxidant and immune modulator. It is also a provitamin A in dogs. β-Carotenestimulates both cellular and humoral immune responses.For example, β-Carotene supplementation increasedplasma antibody concentration and enhanced the delayed-type hypersensitivity response in both dogsand cats.
Now claiming nature’s defense for pets!While commercial pet foods may provide two to fivetimes the minimum daily allowance of vitamin A, verylittle attention has been focused on the β-Carotenecontent of the diets. The antioxidant function of β-Carotene has been demonstrated to play a significantrole in canine and feline nutrition including mainte-nance of general good health and supporting the body’sability to manage age related conditions, such asdiminution of immune system capacity and cataracts*.
Feeding studies have clearly established that it is feasible to achieve sustained increases in circulatingplasma levels of β-Carotene through dietary supple-mentation and the health benefits are clear. One majorchallenge for pet food formulators is the inherent instability of β-Carotene through processing and storage of the pet food. ROVIMIX® β-Carotene 10% P is a newly engineered form of β-Carotene designed toremain stable through the processing and storage ofdry extruded pet food ultimately allowing the brandowner to make quantitative label claims, expected ofsuper-premium pet food brands.
Pet consumer study** supports β-CaroteneFrom a 2011 U.S. pet consumer study, 64% stronglyagreed, “Beta-Carotene is a nutrient known to supporthealthy immune function.” while 60% strongly agreed,“Beta-Carotene supports a robust immune system.”.This is compelling evidence that pet food containingBeta-Carotene provides the pet consumer with the reason to believe in immune function claims.
Known functionality*:• Quenches singlet oxygen• Neutralizes free radicals• Protects against oxidative damage• May decrease incidence of cardiovascular
events• Acts in synergy with vitamin E and C• Enhances certain immune responses• Protects skin from sun damage• Is a precursor of vitamin A (provitamin A)
* These benefits are a representation of current human and animal science and are not intended as claims.
* DSM Pet Consumer Study by MarketTools
CaroteneβROVIMIX®
• Min. 10% β-Carotene• Contains no ethoxyquin• Unique beadlet formulation with superior stability
in extrusion and storage• Proven bioavailability
ROVIMIX® β-Carotene 10% P
The added stability of ROVIMIX®
β-Carotene 10% P makes it possible toguarantee the level of β-Carotene on the label of a dry, extruded petfood
ROVIMIX® β-Carotene 10% Pstability in dry petfood
Crude Protein ....................... Min. 21 %Crude Fat .............................. Min. 3 %Crude Fiber .......................... Max. 12 %Moisture ............................. Max. 11 %Ash .................................... Max. 5.5 %Calcium .............................. Min. 0.5 %Phosphorus ........................ Min. 0.4 %Vitamin E ..................... Min. 500 IU/kgBeta-Carotene* ............ Min. 30 mg/kg
* Not recognized as an essential nutrient by theAAFCO Dog Food Nutrient Profiles.
DSM’s leading cross-linked beadlet technologyprovides superior product forms
Nano droplets of active
Coating
Active inner phase
Protective matrix 200 nm
100
80
60
40
20
0After
extrusion3 month 6 month 12 month
Rx BC 10% P Beadlet 2 Beadlet 3
Rete
ntio
n, in
%
Source: DSM Trial VFP24010➥
Guaranteed Analysis:
Talk to your DSM representative or e-mail us at [email protected]
