permanent beta (∞β):Your Ecommerce Optimization Framework

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permanent beta (β) Your Ecommerce Optimization Framework @abhishektiwari http://abhishek-tiwari.com Thursday, 8 August 13
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permanent beta (∞β): Your Ecommerce Optimization Framework

Transcript of permanent beta (∞β):Your Ecommerce Optimization Framework

  • 1. permanent beta () Your Ecommerce Optimization Framework @abhishektiwari http://abhishek-tiwari.com Thursday, 8 August 13
  • 2. Version 0.1 Thursday, 8 August 13
  • 3. Challenges Thursday, 8 August 13
  • 4. Challenges plan and execute permanent beta Thursday, 8 August 13
  • 5. Challenges plan and execute permanent beta improve conversion, ATV or AOV Thursday, 8 August 13
  • 6. Challenges plan and execute permanent beta improve conversion, ATV or AOV develop and rene KPIs Thursday, 8 August 13
  • 7. permanent beta () ContentUX/UI Personalization Recovery Conversion ATV Thursday, 8 August 13
  • 8. permanent beta () A collection of optimization frameworks ContentUX/UI Personalization Recovery Conversion ATV Thursday, 8 August 13
  • 9. permanent beta () A collection of optimization frameworks Content Optimization (IN) ContentUX/UI Personalization Recovery Conversion ATV Thursday, 8 August 13
  • 10. permanent beta () A collection of optimization frameworks Content Optimization (IN) UX/UI Optimization (IN) ContentUX/UI Personalization Recovery Conversion ATV Thursday, 8 August 13
  • 11. permanent beta () A collection of optimization frameworks Content Optimization (IN) UX/UI Optimization (IN) Personalization Optimization (IN) ContentUX/UI Personalization Recovery Conversion ATV Thursday, 8 August 13
  • 12. permanent beta () A collection of optimization frameworks Content Optimization (IN) UX/UI Optimization (IN) Personalization Optimization (IN) Conversion Optimization (OUT) ContentUX/UI Personalization Recovery Conversion ATV Thursday, 8 August 13
  • 13. permanent beta () A collection of optimization frameworks Content Optimization (IN) UX/UI Optimization (IN) Personalization Optimization (IN) Conversion Optimization (OUT) ATV Optimization (OUT) ContentUX/UI Personalization Recovery Conversion ATV Thursday, 8 August 13
  • 14. permanent beta () A collection of optimization frameworks Content Optimization (IN) UX/UI Optimization (IN) Personalization Optimization (IN) Conversion Optimization (OUT) ATV Optimization (OUT) Recovery Optimization (OUT) ContentUX/UI Personalization Recovery Conversion ATV Thursday, 8 August 13
  • 15. permanent beta () A collection of optimization frameworks Content Optimization (IN) UX/UI Optimization (IN) Personalization Optimization (IN) Conversion Optimization (OUT) ATV Optimization (OUT) Recovery Optimization (OUT) Funnel Hypothesis Experiment Rinse & Repeat ContentUX/UI Personalization Recovery Conversion ATV Thursday, 8 August 13
  • 16. permanent beta () Thursday, 8 August 13
  • 17. permanent beta () Basic Steps Thursday, 8 August 13
  • 18. permanent beta () Basic Steps Aligning Ecommerce goals with business objectives (ATV, Conversion, Recovery) Thursday, 8 August 13
  • 19. permanent beta () Basic Steps Aligning Ecommerce goals with business objectives (ATV, Conversion, Recovery) Identify business objective funnel Thursday, 8 August 13
  • 20. permanent beta () Basic Steps Aligning Ecommerce goals with business objectives (ATV, Conversion, Recovery) Identify business objective funnel Generate test hypothesis Thursday, 8 August 13
  • 21. permanent beta () Basic Steps Aligning Ecommerce goals with business objectives (ATV, Conversion, Recovery) Identify business objective funnel Generate test hypothesis Plan, create and run experiment Thursday, 8 August 13
  • 22. permanent beta () Basic Steps Aligning Ecommerce goals with business objectives (ATV, Conversion, Recovery) Identify business objective funnel Generate test hypothesis Plan, create and run experiment Analyze results, rinse and repeat Thursday, 8 August 13
  • 23. permanent beta () Thursday, 8 August 13
  • 24. permanent beta () Generating Hypothesis Thursday, 8 August 13
  • 25. permanent beta () Generating Hypothesis Ab initio: Relationship (s) between variables Thursday, 8 August 13
  • 26. permanent beta () Generating Hypothesis Ab initio: Relationship (s) between variables Value proposition Thursday, 8 August 13
  • 27. permanent beta () Generating Hypothesis Ab initio: Relationship (s) between variables Value proposition Known drivers and inhibitors (ex. LIFT) Thursday, 8 August 13
  • 28. permanent beta () Generating Hypothesis Ab initio: Relationship (s) between variables Value proposition Known drivers and inhibitors (ex. LIFT) Data driven: Pattern recognition Thursday, 8 August 13
  • 29. permanent beta () Generating Hypothesis Ab initio: Relationship (s) between variables Value proposition Known drivers and inhibitors (ex. LIFT) Data driven: Pattern recognition Behavior/Path/Segmentation Patterns Thursday, 8 August 13
  • 30. permanent beta () Generating Hypothesis Ab initio: Relationship (s) between variables Value proposition Known drivers and inhibitors (ex. LIFT) Data driven: Pattern recognition Behavior/Path/Segmentation Patterns Exploratory (Heatmaps/Clickmaps) Thursday, 8 August 13
  • 31. permanent beta () Generating Hypothesis Ab initio: Relationship (s) between variables Value proposition Known drivers and inhibitors (ex. LIFT) Data driven: Pattern recognition Behavior/Path/Segmentation Patterns Exploratory (Heatmaps/Clickmaps) Weaknesses and opportunities Thursday, 8 August 13
  • 32. permanent beta () Thursday, 8 August 13
  • 33. permanent beta () Experiment Types Thursday, 8 August 13
  • 34. permanent beta () Experiment Types A/B, Multivariate, Split URL Testing Thursday, 8 August 13
  • 35. permanent beta () Experiment Types A/B, Multivariate, Split URL Testing Behavior, Recovery, Geo & Device Targeting Thursday, 8 August 13
  • 36. permanent beta () Experiment Types A/B, Multivariate, Split URL Testing Behavior, Recovery, Geo & Device Targeting Heatmaps, Clickmaps & Usability Testing Thursday, 8 August 13
  • 37. permanent beta () Experiment Types A/B, Multivariate, Split URL Testing Behavior, Recovery, Geo & Device Targeting Heatmaps, Clickmaps & Usability Testing Customer journey analysis, Cart abandonment analysis, Segmentation Thursday, 8 August 13
  • 38. permanent beta () Experiment Types A/B, Multivariate, Split URL Testing Behavior, Recovery, Geo & Device Targeting Heatmaps, Clickmaps & Usability Testing Customer journey analysis, Cart abandonment analysis, Segmentation Tools Thursday, 8 August 13
  • 39. permanent beta () Experiment Types A/B, Multivariate, Split URL Testing Behavior, Recovery, Geo & Device Targeting Heatmaps, Clickmaps & Usability Testing Customer journey analysis, Cart abandonment analysis, Segmentation Tools VWO, GWO,Optimizely, Sitespect, Test & Target, ClickTale, Crazy Egg Thursday, 8 August 13
  • 40. permanent beta () Experiment Types A/B, Multivariate, Split URL Testing Behavior, Recovery, Geo & Device Targeting Heatmaps, Clickmaps & Usability Testing Customer journey analysis, Cart abandonment analysis, Segmentation Tools VWO, GWO,Optimizely, Sitespect, Test & Target, ClickTale, Crazy Egg GA, SiteCatalyst, SeeWhy, BubbleBox, Tableau, R, SAS Thursday, 8 August 13
  • 41. Content Thursday, 8 August 13
  • 42. Content Frictionless discovery Thursday, 8 August 13
  • 43. Content Frictionless discovery Friction coefcient Thursday, 8 August 13
  • 44. Content Frictionless discovery Friction coefcient Optimize for better Thursday, 8 August 13
  • 45. Content Frictionless discovery Friction coefcient Optimize for better product taxonomy Thursday, 8 August 13
  • 46. Content Frictionless discovery Friction coefcient Optimize for better product taxonomy product description/stories/curation Thursday, 8 August 13
  • 47. Content Frictionless discovery Friction coefcient Optimize for better product taxonomy product description/stories/curation product search/relevance Thursday, 8 August 13
  • 48. UX/UI Thursday, 8 August 13
  • 49. UX/UI Optimization for Thursday, 8 August 13
  • 50. UX/UI Optimization for Information Architecture, Navigation, Content Thursday, 8 August 13
  • 51. UX/UI Optimization for Information Architecture, Navigation, Content Usability, Accessibility Thursday, 8 August 13
  • 52. UX/UI Optimization for Information Architecture, Navigation, Content Usability, Accessibility Landing page, Calls to action, Persuasion Thursday, 8 August 13
  • 53. UX/UI Optimization for Information Architecture, Navigation, Content Usability, Accessibility Landing page, Calls to action, Persuasion Devices, Browsing experience Thursday, 8 August 13
  • 54. UX/UI Optimization for Information Architecture, Navigation, Content Usability, Accessibility Landing page, Calls to action, Persuasion Devices, Browsing experience Personas, Behaviors, Mental models Thursday, 8 August 13
  • 55. UX/UI Optimization for Information Architecture, Navigation, Content Usability, Accessibility Landing page, Calls to action, Persuasion Devices, Browsing experience Personas, Behaviors, Mental models Business objectives Thursday, 8 August 13
  • 56. UX/UI Optimization for Information Architecture, Navigation, Content Usability, Accessibility Landing page, Calls to action, Persuasion Devices, Browsing experience Personas, Behaviors, Mental models Business objectives Functional, Lean and MVP Thursday, 8 August 13
  • 57. Personalization Thursday, 8 August 13
  • 58. Personalization Involves optimization of one or more Thursday, 8 August 13
  • 59. Personalization Involves optimization of one or more Differential/dynamic pricing/promotion Thursday, 8 August 13
  • 60. Personalization Involves optimization of one or more Differential/dynamic pricing/promotion Segmentation (Device, Geo, Prole) Thursday, 8 August 13
  • 61. Personalization Involves optimization of one or more Differential/dynamic pricing/promotion Segmentation (Device, Geo, Prole) Personalized cart recovery Thursday, 8 August 13
  • 62. Personalization Involves optimization of one or more Differential/dynamic pricing/promotion Segmentation (Device, Geo, Prole) Personalized cart recovery On-demand optimization/microtargetting Thursday, 8 August 13
  • 63. Personalization Involves optimization of one or more Differential/dynamic pricing/promotion Segmentation (Device, Geo, Prole) Personalized cart recovery On-demand optimization/microtargetting Recommendation and reviews Thursday, 8 August 13
  • 64. KPIs Thursday, 8 August 13
  • 65. KPIs Establishing the multi-level KPIs Thursday, 8 August 13
  • 66. KPIs Establishing the multi-level KPIs Top level KPIs (Website performance) Thursday, 8 August 13
  • 67. KPIs Establishing the multi-level KPIs Top level KPIs (Website performance) Page level KPIs (Category performance) Thursday, 8 August 13
  • 68. KPIs Establishing the multi-level KPIs Top level KPIs (Website performance) Page level KPIs (Category performance) Product level KPIs Thursday, 8 August 13
  • 69. KPIs Establishing the multi-level KPIs Top level KPIs (Website performance) Page level KPIs (Category performance) Product level KPIs Promotion level KPIs Thursday, 8 August 13
  • 70. KPIs Establishing the multi-level KPIs Top level KPIs (Website performance) Page level KPIs (Category performance) Product level KPIs Promotion level KPIs Real-time KPI Dashboard Thursday, 8 August 13
  • 71. Thank You Thursday, 8 August 13