permanent beta (âˆ‍²):Your Ecommerce Optimization Framework

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permanent beta (∞β): Your Ecommerce Optimization Framework

Transcript of permanent beta (âˆ‍²):Your Ecommerce Optimization Framework

  • 1. permanent beta () Your Ecommerce Optimization Framework @abhishektiwari http://abhishek-tiwari.com Thursday, 8 August 13
  • 2. Version 0.1 Thursday, 8 August 13
  • 3. Challenges Thursday, 8 August 13
  • 4. Challenges plan and execute permanent beta Thursday, 8 August 13
  • 5. Challenges plan and execute permanent beta improve conversion, ATV or AOV Thursday, 8 August 13
  • 6. Challenges plan and execute permanent beta improve conversion, ATV or AOV develop and rene KPIs Thursday, 8 August 13
  • 7. permanent beta () ContentUX/UI Personalization Recovery Conversion ATV Thursday, 8 August 13
  • 8. permanent beta () A collection of optimization frameworks ContentUX/UI Personalization Recovery Conversion ATV Thursday, 8 August 13
  • 9. permanent beta () A collection of optimization frameworks Content Optimization (IN) ContentUX/UI Personalization Recovery Conversion ATV Thursday, 8 August 13
  • 10. permanent beta () A collection of optimization frameworks Content Optimization (IN) UX/UI Optimization (IN) ContentUX/UI Personalization Recovery Conversion ATV Thursday, 8 August 13
  • 11. permanent beta () A collection of optimization frameworks Content Optimization (IN) UX/UI Optimization (IN) Personalization Optimization (IN) ContentUX/UI Personalization Recovery Conversion ATV Thursday, 8 August 13
  • 12. permanent beta () A collection of optimization frameworks Content Optimization (IN) UX/UI Optimization (IN) Personalization Optimization (IN) Conversion Optimization (OUT) ContentUX/UI Personalization Recovery Conversion ATV Thursday, 8 August 13
  • 13. permanent beta () A collection of optimization frameworks Content Optimization (IN) UX/UI Optimization (IN) Personalization Optimization (IN) Conversion Optimization (OUT) ATV Optimization (OUT) ContentUX/UI Personalization Recovery Conversion ATV Thursday, 8 August 13
  • 14. permanent beta () A collection of optimization frameworks Content Optimization (IN) UX/UI Optimization (IN) Personalization Optimization (IN) Conversion Optimization (OUT) ATV Optimization (OUT) Recovery Optimization (OUT) ContentUX/UI Personalization Recovery Conversion ATV Thursday, 8 August 13
  • 15. permanent beta () A collection of optimization frameworks Content Optimization (IN) UX/UI Optimization (IN) Personalization Optimization (IN) Conversion Optimization (OUT) ATV Optimization (OUT) Recovery Optimization (OUT) Funnel Hypothesis Experiment Rinse & Repeat ContentUX/UI Personalization Recovery Conversion ATV Thursday, 8 August 13
  • 16. permanent beta () Thursday, 8 August 13
  • 17. permanent beta () Basic Steps Thursday, 8 August 13
  • 18. permanent beta () Basic Steps Aligning Ecommerce goals with business objectives (ATV, Conversion, Recovery) Thursday, 8 August 13
  • 19. permanent beta () Basic Steps Aligning Ecommerce goals with business objectives (ATV, Conversion, Recovery) Identify business objective funnel Thursday, 8 August 13
  • 20. permanent beta () Basic Steps Aligning Ecommerce goals with business objectives (ATV, Conversion, Recovery) Identify business objective funnel Generate test hypothesis Thursday, 8 August 13
  • 21. permanent beta () Basic Steps Aligning Ecommerce goals with business objectives (ATV, Conversion, Recovery) Identify business objective funnel Generate test hypothesis Plan, create and run experiment Thursday, 8 August 13
  • 22. permanent beta () Basic Steps Aligning Ecommerce goals with business objectives (ATV, Conversion, Recovery) Identify business objective funnel Generate test hypothesis Plan, create and run experiment Analyze results, rinse and repeat Thursday, 8 August 13
  • 23. permanent beta () Thursday, 8 August 13
  • 24. permanent beta () Generating Hypothesis Thursday, 8 August 13
  • 25. permanent beta () Generating Hypothesis Ab initio: Relationship (s) between variables Thursday, 8 August 13
  • 26. permanent beta () Generating Hypothesis Ab initio: Relationship (s) between variables Value proposition Thursday, 8 August 13
  • 27. permanent beta () Generating Hypothesis Ab initio: Relationship (s) between variables Value proposition Known drivers and inhibitors (ex. LIFT) Thursday, 8 August 13
  • 28. permanent beta () Generating Hypothesis Ab initio: Relationship (s) between variables Value proposition Known drivers and inhibitors (ex. LIFT) Data driven: Pattern recognition Thursday, 8 August 13
  • 29. permanent beta () Generating Hypothesis Ab initio: Relationship (s) between variables Value proposition Known drivers and inhibitors (ex. LIFT) Data driven: Pattern recognition Behavior/Path/Segmentation Patterns Thursday, 8 August 13
  • 30. permanent beta () Generating Hypothesis Ab initio: Relationship (s) between variables Value proposition Known drivers and inhibitors (ex. LIFT) Data driven: Pattern recognition Behavior/Path/Segmentation Patterns Exploratory (Heatmaps/Clickmaps) Thursday, 8 August 13
  • 31. permanent beta () Generating Hypothesis Ab initio: Relationship (s) between variables Value proposition Known drivers and inhibitors (ex. LIFT) Data driven: Pattern recognition Behavior/Path/Segmentation Patterns Exploratory (Heatmaps/Clickmaps) Weaknesses and opportunities Thursday, 8 August 13
  • 32. permanent beta () Thursday, 8 August 13