International perspectives: European Youth Forum for Road ... · 1st Flashmob for Traffic Safety...
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www.ioas.gr International perspectives: European Youth Forum for Road Safety The Flash Mob Creation Maria Niotaki Quality Manager May 28 , 2014 European Road Safety Charter Hellenic Road Safety Institute R.S.I.”Panos Mylonas” ΒΡΑΒΕΙΟ ΕΥΡΩΠΑΙΟΥ ΠΟΛΙΤΗ www.ioas.gr Under the auspices
Transcript of International perspectives: European Youth Forum for Road ... · 1st Flashmob for Traffic Safety...
www.ioas.gr
International perspectives: European Youth Forum for Road Safety
The Flash Mob Creation Maria Niotaki
Quality Manager
May 28 , 2014
European Road Safety Charter
Hellenic Road Safety Institute R.S.I.”Panos Mylonas”
ΒΡΑΒΕΙΟ ΕΥΡΩΠΑΙΟΥ ΠΟΛΙΤΗ
www.ioas.gr
Under the auspices
European Youth Forum for Road Safety (EYFRS)
Mission: • Identify new and alternative approaches targeting youth. • Make information and supplies accessible for all. • Harmonize Road Safety knowledge & know-how in the 28
Member States. • Lobby governments and authorities.
Numerous Thematic Campaigns
• Alcohol
• Distraction • Drugs • Helmet • Pedestrians
•Gender •Visibility •Social Media •Enforcement •Public Transport
The Flash Mob Creation
1st Flashmob for Traffic Safety dedicated to Pedestrians
10th May 2013, Syntagma Square
Greece
Why Flashmob?
Ideal for youngsters engagement: • Surprising performance • Causes amusing confusion • Enjoys the witnesses • Can be spread through social media (favorable among young people) Usually the observers support the particular cause afterwards.
1st Flash mob for Traffic Safety dedicated to Pedestrians
Guidelines
Find the Place:
Downtown Recognizable Has a meaning Safe Guard
1st Flash mob for Traffic Safety dedicated to Pedestrians
Guidelines
Find The People Music (synthesis and
singing) – G.Mylonas Choreographer – G.
Evagelinos
1st Flash mob for Traffic Safety dedicated to Pedestrians
Guidelines
106 Participants in total From youngsters for
youngsters
54 Dancers
52 Volunteers
Before:
Internal communication with the TV channels in order to be on site, on time
Teaser posts on Facebook
Walk for Flash mob
1st Flash mob for Traffic Safety dedicated to Pedestrians
Diffusion After:
Broadcast on TV channels
Broadcast on Radios
You tube
Facebook posts
Internet sites
1st Flash mob for Traffic Safety dedicated to Pedestrians
Diffusion
Greek Flashmob :
e-Banner on EC site
TV coverage from 7 TV – Channels
>4500 views on You Tube (so far)
10.600 search results on Google
1st Flash mob for Traffic Safety dedicated to Pedestrians
The Video
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www.ioas.gr
Hellenic Road Safety Institute R.S.I.”Panos Mylonas”
