Low Cost Traffic Building Strategies
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Low Cost Traffic Building Strategies By: David Urmann
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Tips for getting traffic to your startup.
Transcript of Low Cost Traffic Building Strategies
Low Cost Traffic Building StrategiesBy: David Urmann
Coropuna, Peru (6,425m)
AboutAbout me
AboutgoTrip India
About
Mon
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500000
1000000
1500000
2000000
2500000
3000000
3500000PANDA UPDATES
Search Traffic
http://www.flickr.com/photos/jymloke/4476177332/
About
1. High % of links to the site’s internal pages – compared with the homepage
2. High % of links with keyword-rich anchor-text3. High % of Links from domains totally unrelated to the site
they link to4. Those domains also link out to other totally unrelated topics5. High proportion of links from blog posts written in poor
English (breaking certain measurable English “rules”.
6. Don’t build your business around one source of Traffic.
http://www.flickr.com/photos/luisechanove/2627936264/
what not to do:
About
what is still working?
1. Sites that Add Value to a User.2. Sites with Low Bounce Rates.3. Sites with Authority Links.4. Sites with Natural Link Profiles.
Paid Traffic
Get this to work and you can skip everything else!
1. Pick Keywords – Purchase Traffic.2. Send to Landing Page3. Calculate Conversion and Value of Each Sale4. Adjust Bids
exKeyword: Africa Safari --- Paying $2 per/click
Traffic goes to Landing page. 5% of Visitors Purchase Average Profit per Purchase is $100
If I spend $200 I get 100 clicks. 10 Sales and $1000 in profit.
About
Did you check morethan one? If so SEOmight be good.
http://www.flickr.com/photos/sewpixie/2123044587/
checklist: do you need SEO?Lots of Content
Lots of Content
Lots of Content
Lots of Content
Lots of Content
Lots of Content
Lots of Content.
AboutDuplicate Content Penalty?
AboutThink like Google?
AboutThink like Google?
AboutThink like Google?
ρ@,
Do Higher Results = More Shares?
About
Site Quality Factors
Site QualityBounce RateTime on PageIncoming LinksSocial SharesDuplicate Content
W3C ComplaintDesignUsabilityAgeSite SpeedRespects Copyrights
Excessive AdsSecurityExpert ContentQuality ControlFreshnessEnglish Grammar
“I don’t use numerous SEO plug-ins on my blog. I don’t fuss much over dofollow vs nofollow, nor do I sit and count page keywords, count backlinks, submit to article and regular directories or stress over meta tags. ”
Lisa Irby Blog: http://2createawebsite.com/Alexa: 8000, Traffic: 25,000+ a day
No Magic Formula - Create Quality
Identify what the page is about
Why do links matter?
Why do links matter?
About
good links vs. bad links:
http://www.flickr.com/photos/editor/172690560/
AboutWhere to get links?http://www.opensiteexplorer.org/
Paid Directory
Search Engine
Classified Ads
How did they get this from Bing?
Easy to get started with Pinterest
Flickr group - good idea!
Who wrote this? Talk to them.
Where to get Links?
About
Picture Sharing SitesBlog CommentingForumsSocial ProfilesStartup Listing SitesBusiness Directories Niche DirectoriesContest Sites
CrowdSourcing InfographicsGuest PostingVideo SitesDocument SharingEventsBadgesMake Content Shareable
Where to get Links?
Tip: Domain diversity
A Natural Link Profile
Question: What about “No Follow” links?
About1. Have a story. 2. If you don’t have a story make it up.3. Put yourself in the shoes of the reporter.
Getting Press
About
1. Search the most popular blogs at technorati.com2. Use the HARO service3. Use Linkedin4. Look at your competitors links5. Watch the news6. When you blog comment7. Introduce yourself at Events8. Go to events just to see reporters9. http://www.brownsteinegusa.com/find-tech-reporters/
Finding Reporters
1. Strive to create a conversation.2. Leave an opening in the email that is
easy to respond to.3. Give them something unique.4. Address them personally. Do some
research.5. Inmail can work. Don’t connect with
them.6. Make sure your story would match the
places they publish.7. Create a great template and
personalize it to save time8. If you send more than 15 or 20 emails
and don’t get a response change your style, story or template.
9. Follow them on Pinterest, Twitter…
Start Emailing
AboutWrite your Own Press Releases
AboutGuest PostingTip: Don’t waste time on things like Blog Exchanges.
AboutA Great Tool
Aboutbig fish in a small pond?
AboutStumbleUpon
Paid Discovery is good way to test your contents share metrics.
AboutMint.com
AboutPinterest
About
Pin content from your website. Be active for 5 minutes a day. Copy what the most popular users are doing. Move the photos that gets repins up and the others down.
Pinterest Tips
AboutDoes it all work?
http://www.flickr.com/photos/kinetic-lensman/6208383717/
