Social-Media-Promotional-Strategies Joey-Digital
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Transcript of Social-Media-Promotional-Strategies Joey-Digital
Social Media Promotional StrategiesPromotional Strategies
Georgia State UniversityB i M k tiBasic Marketing
Tuesday March 10th, 2009
Who Am I?Who Am I?Timeline4/79: Born in Mobile, AL8/97: Enrolled at FAMU
7/02: Founded DIGITALGUESTLIST/ d d /
4/00: Crossed Beta Nu Chapter of ΑΦΑ
4/03: Graduated w/MBA
5/07: Decided to Change Biz Model1/09: Launched into Beta
5/03: Fulltime w/DIGITALGUESTLIST
1/09: Launched into Beta
What I DoWhat I Do
DIGITALGUESTLIST is an event registration website with marketing analytics and social media f ti litfunctionality.
We exist to make k i %event marketing 80%
science & 20% art
RulesRules
1) I didn’t pay attention to marketing classes i llin college.
2) I'm really not that smart, I just spend way too much time by myself thinking way too muchmuch.
3) I tend to ramble…stop me.4) I tend to assume you know the same
thing that I do…stop me and askthing that I do…stop me and ask questions.
5) I tend to talk way too fast or too low at times…blame Red Bull and stop me.
6) Don’t get mad if I challenge you. “Irons sharpens Iron”
• Case Study: DIGITALGUESTLIST
• Online Marketing: PastOnline Marketing: Past
• Online Marketing: Present
O li M k ti F t• Online Marketing: Future
• Wrap Up
Case Study: DIGITALGUESTLISTCase Study: DIGITALGUESTLIST
Wildfire Marketing TM : Compelling + EngagingWildfire Marketing : Compelling + Engaging Content in Concentrated Environment
• Ultra Relevant Information (Compelling)• Ultra Relevant Information (Compelling)
• Admission Incentive (Engaging)
• Clique (Influence)
• Social Catalyst (Measurement)y ( )
Make Your Content ExplosiveMake Your Content Explosive
• CompellingCompelling– Tell a Story
Status Updates– Status Updates
– @Replies
Vid– Video
• Engaging– Use Incentives
– Give Ownership By Asking for Questions
Identify Your Burn AreaIdentify Your Burn Area
Social Causes
Fashion Lovers
Live Music
Causes
Lovers
Vertical Community Vertical Community(Addressable Market)
The Science of Lighting FiresThe Science of Lighting Fires
• FacebookFacebook
l• Blogs
• Email Lists
• YouTube
• WebsitesWebsites
• Mobile Marketing
The Art of Lighting FiresThe Art of Lighting Fires
• Influencer Identification• Connector Identification• Socialite Identification• Velocity• Likelihood To Attend• Event Attendance Frequency• Social Circle Overlap• Most Popular Day of the Week Per Social Circle• Most Popular Admission Incentive• Highly Thought of Venuesg y g• Highly Thought of Deejays• Most Friends
ConceptG.L.O. will utilize a variety of marketing channels to ensure the success of the event, although we’ll lean heavily on social media to accelerate the network effect of buzz generation:
Concept
Invitations Twitter
Social Networks
DIGITALGUESTLIST
Event Page
Networks Event Page
Followers
MobileClique
Key PointsKey Points
• Use Channels DailyUse C a e s a y• Funnel Down Sales Cycle
• Create Evangelists• Two‐Fold Benefit• Two‐Fold Benefit• Be Patient: Allocate 4‐8 Weeks
Web 1.0: Where We WereWeb 1.0: Where We Were
o Web/E‐mail/Print/Radio/TV = Wallo Web/E mail/Print/Radio/TV = Wall
o One Way Communication
d / di ld C lo Brands/Media Held Control
Web 2.0: Where We Are NowWeb 2.0: Where We Are Now
o Web 1 0 is the Bridge to Web 2 0o Web 1.0 is the Bridge to Web 2.0
o Two‐Way Communication: Loss of Control
C i io Connectivity
o Data Measurement
Web 3.0: Where We Are GoingWeb 3.0: Where We Are Going
o Connectivity + Mobile + Cloud +o Connectivity + Mobile + Cloud + Thoughtstream
o Extremely Deep Measuremento Extremely Deep Measurement
Start Marketing Right NowStart Marketing Right Now
o Great Opportunity for Internshipso Great Opportunity for Internships
o Personal Branding
Wrap UpWrap Up
• Twitter:@joeydigitalTwitter:@joeydigital• Facebook: Joey Digital
– Send message first or I won’t accept youSend message first or I won t accept you
• Web: www.digitalguestlist.com• Skype: digitalguestlist• Skype: digitalguestlist• LinkedIn: Joe Womack IIIP t ti D l d• Presentation Download: www.slideshare.net/joeydigital