Social-Media-Promotional-Strategies Joey-Digital

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Social Media Promotional Strategies Promotional Strategies Georgia State University B i M k ti Basic Mark eting Tuesday March 10th, 2009

Transcript of Social-Media-Promotional-Strategies Joey-Digital

Social Media Promotional StrategiesPromotional Strategies

Georgia State UniversityB i M k tiBasic Marketing

Tuesday March 10th, 2009

Who Am I?Who Am I?Timeline4/79: Born in Mobile, AL8/97: Enrolled at FAMU

7/02: Founded DIGITALGUESTLIST/ d d /

4/00: Crossed Beta Nu Chapter of ΑΦΑ

4/03: Graduated w/MBA

5/07: Decided to Change Biz Model1/09: Launched into Beta

5/03: Fulltime w/DIGITALGUESTLIST

1/09: Launched into Beta

What I DoWhat I Do

DIGITALGUESTLIST is an event registration website with marketing analytics and social media f ti litfunctionality.

We exist to make k i %event marketing 80% 

science & 20% art

RulesRules

1) I didn’t pay attention to marketing classes i llin college.

2) I'm really not that smart, I just spend way too much time by myself thinking way too muchmuch. 

3) I tend to ramble…stop me.4) I tend to assume you know the same 

thing that I do…stop me and askthing that I do…stop me and ask questions.

5) I tend to talk way too fast or too low at times…blame Red Bull and stop me.

6) Don’t get mad if I challenge you. “Irons sharpens Iron”

• Case Study: DIGITALGUESTLIST

• Online Marketing: PastOnline Marketing: Past

• Online Marketing: Present

O li M k ti F t• Online Marketing: Future

• Wrap Up

“Social media is the second most expensive thing that costs nothing...” – Me, 2009

Case Study: DIGITALGUESTLISTCase Study: DIGITALGUESTLIST

Wildfire Marketing TM : Compelling + EngagingWildfire Marketing  : Compelling + Engaging Content in Concentrated Environment

• Ultra Relevant Information (Compelling)• Ultra Relevant Information (Compelling)

• Admission Incentive (Engaging)

• Clique (Influence)

• Social Catalyst (Measurement)y ( )

Make Your Content ExplosiveMake Your Content Explosive

• CompellingCompelling– Tell a Story 

Status Updates– Status Updates

– @Replies

Vid– Video

• Engaging– Use Incentives

– Give Ownership By Asking for Questions

Identify Your Burn AreaIdentify Your Burn Area

Social Causes

Fashion Lovers

Live Music 

Causes

Lovers

Vertical Community Vertical Community(Addressable Market)

Light Small FiresLight Small Fires

Clique #1#1

Clique Clique #3#2

The Science of Lighting FiresThe Science of Lighting Fires

• FacebookFacebook

• Twitter

l• Blogs

• Email Lists

• YouTube

• WebsitesWebsites

• Mobile Marketing

The Art of Lighting FiresThe Art of Lighting Fires

• Influencer Identification• Connector Identification• Socialite Identification• Velocity• Likelihood To Attend• Event Attendance Frequency• Social Circle Overlap• Most Popular Day of the Week Per Social Circle• Most Popular Admission Incentive• Highly Thought of Venuesg y g• Highly Thought of Deejays• Most Friends

ConceptG.L.O. will utilize a variety of marketing channels to ensure the success of the event, although we’ll lean heavily on social media to accelerate the network effect of buzz generation:

Concept

Invitations Twitter

Social Networks

DIGITALGUESTLIST

Event Page

Facebook

Networks Event Page

Followers

MobileClique

Key PointsKey Points

• Use Channels DailyUse C a e s a y• Funnel Down Sales Cycle

• Create Evangelists• Two‐Fold Benefit• Two‐Fold Benefit• Be Patient: Allocate 4‐8 Weeks

“He who controls the Social Graph; wins...” 

Me, circa 2008

Web 1.0: Where We WereWeb 1.0: Where We Were

o Web/E‐mail/Print/Radio/TV = Wallo Web/E mail/Print/Radio/TV = Wall

o One Way Communication

d / di ld C lo Brands/Media Held Control

Web 2.0: Where We Are NowWeb 2.0: Where We Are Now

o Web 1 0 is the Bridge to Web 2 0o Web 1.0 is the Bridge to Web 2.0

o Two‐Way Communication: Loss of Control

C i io Connectivity

o Data Measurement

Web 3.0: Where We Are GoingWeb 3.0: Where We Are Going

o Connectivity + Mobile + Cloud +o Connectivity + Mobile + Cloud + Thoughtstream

o Extremely Deep Measuremento Extremely Deep Measurement

Start Marketing Right NowStart Marketing Right Now

o Great Opportunity for Internshipso Great Opportunity for Internships

o Personal Branding

Wrap UpWrap Up

• Twitter:@joeydigitalTwitter:@joeydigital• Facebook: Joey Digital

– Send message first or I won’t accept youSend message first or I won t accept you

• Web: www.digitalguestlist.com• Skype: digitalguestlist• Skype: digitalguestlist• LinkedIn: Joe Womack  IIIP t ti D l d• Presentation Download: www.slideshare.net/joeydigital

“ b d“Everybody wants to go to Heaven, but nobody wants to die…”