Dk consultants ημερίδα detrop

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  1. 1. DK Consultants All rights reserved - 2015 24 Detrop & Oenos 2015 , 28/02/2015
  2. 2. DK Consultants All rights reserved - 2015 1. 2. 3. 4.
  3. 3. DK Consultants All rights reserved - 2015 1.
  4. 4. DK Consultants All rights reserved - 2015 (healthy living) , ( light). . , / , Gluten free, lactose free, salt free, sugar free, (safety)
  5. 5. DK Consultants All rights reserved - 2015 , (simplification & transparency) healthy eating & (traceability)
  6. 6. DK Consultants All rights reserved - 2015 (quality / best value) brand loyal (sustainability)
  7. 7. DK Consultants All rights reserved - 2015 (buying convenience) On-the-go Omnichannel (always connected) (.. social media, bloggers, vloggers) e-commerce m-commerce
  8. 8. DK Consultants All rights reserved - 2015 Sharing culture 2 , sharing campaign ( Coca Cola, Heinz) (second handed) (sharing info). ,
  9. 9. DK Consultants All rights reserved - 2015 2.
  10. 10. DK Consultants All rights reserved - 2015 , : ,
  11. 11. DK Consultants All rights reserved - 2015 64% , Online 37% 27% 31% 31% Pro Carton, 2013
  12. 12. DK Consultants All rights reserved - 2015 73% - 85% . 61% brand name 2/3 1/3 8 10
  13. 13. DK Consultants All rights reserved - 2015 2 ! 1 5 MWV, 2013
  14. 14. DK Consultants All rights reserved - 2015 65% 45% 41% 38% 33%
  15. 15. DK Consultants All rights reserved - 2015 & 24% take - away 18%17%11% 18%19%
  16. 16. DK Consultants All rights reserved - 2015 1 : 7 sec brand: brand , website : brand & : & brand & & brand : : : , &
  17. 17. DK Consultants All rights reserved - 2015 : : (mass market) : : . : : : , : . : , :
  18. 18. DK Consultants All rights reserved - 2015 , . :
  19. 19. DK Consultants All rights reserved - 2015 -
  20. 20. DK Consultants All rights reserved - 2015 3.
  21. 21. DK Consultants All rights reserved - 2015 ! , .
  22. 22. DK Consultants All rights reserved - 2015 , . , .
  23. 23. DK Consultants All rights reserved - 2015 : & ; , , , logistics ( )
  24. 24. DK Consultants All rights reserved - 2015 : ( )
  25. 25. DK Consultants All rights reserved - 2015 : -
  26. 26. DK Consultants All rights reserved - 2015
  27. 27. DK Consultants All rights reserved - 2015
  28. 28. DK Consultants All rights reserved - 2015 : . , , . , . , .
  29. 29. DK Consultants All rights reserved - 2015 4.
  30. 30. DK Consultants All rights reserved - 2015 ,
  31. 31. DK Consultants All rights reserved - 2015 73% 61% 63% 86% ,
  32. 32. DK Consultants All rights reserved - 2015 (. paper foam, , , ..)
  33. 33. DK Consultants All rights reserved - 2015 (clean label)
  34. 34. DK Consultants All rights reserved - 2015 , image brand
  35. 35. DK Consultants All rights reserved - 2015 75% / 29% 64% (clean label) , -
  36. 36. DK Consultants All rights reserved - 2015 (clean label); , GMO, , , , , , .. ( free from artificial ingredients) , , / nice-to-have must-have (health & diet claims) (traceability) : / , : ,
  37. 37. DK Consultants All rights reserved - 2015
  38. 38. DK Consultants All rights reserved - 2015
  39. 39. DK Consultants All rights reserved - 2015 : easy open
  40. 40. DK Consultants All rights reserved - 2015 : (budget conscious ) (dual purpose packaging) (carry out packaging)
  41. 41. DK Consultants All rights reserved - 2015
  42. 42. DK Consultants All rights reserved - 2015 Social media Sharing culture Story telling
  43. 43. DK Consultants All rights reserved - 2015 ; 91,4 .! smartphones , QR Codes , , ( ) 76% 57% Social media
  44. 44. DK Consultants All rights reserved - 2015 Sharing campaigns Sharing culture
  45. 45. DK Consultants All rights reserved - 2015 : , , . small batch storytelling Story telling
  46. 46. DK Consultants All rights reserved - 2015 Story telling
  47. 47. DK Consultants All rights reserved - 2015 2 , , : brand marketing : , , , , , , , ..
  48. 48.