- Expedia.Com - Hotels.Com (by Drakou Xristina - Nasiara Zoi)

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Transcript of - Expedia.Com - Hotels.Com (by Drakou Xristina - Nasiara Zoi)

  • 1. : : project
    :
    (797)
    (471)

2.
Site No 1: Booking.com
Priceline.com .
1996 .
22 66000 71 .
28 .
3. 1 on line , .
30 .
.
.
, .
.
4. Site No2: Expedia.com
Expedia.Inc, .
2006.
, .
.
5. .
, , , .
50, 24 online.
.
6. .
.
1000 .
7. 24/7.
email , .
:
.
8. .
, .
, .
9. Site No3: Hotels.com
Expedia.Inc
.
10 websites .
.
10. 80000 .
.
40000 .
24 .
.
11.

sites (brokerage model).
.
online .
.
12. - .
B2B B2C.
B2C .
B2B .
2 .
13.
sites .
.
.
:
site, .
Newsletter .
14. site.
Marketing .
site.
:
site.
.
.
15.
.
2C .
email.
.
16. B2B site Marketing .
site .
17.

. Booking.com .html Expedia.com .asp.
personalization.
.
CMS(Content Management System).
18. CMS, administrator .
Expedia.com .asp CMS DNN(Dotnetnuke) .
19. , , ,
Hotels.com:

.
.
site.
.
20.
, .
21. site site(, , ) .
22.
, .
.
23. .
email. site .
24.
4 site.
.

,
.
&

.
25. Booking.com:

, .
.
site .
- , pay per click.
26.
. .
27. site , .
28.
.
29.
site & .
30. Expedia.com :

: , , , , , .
.
site.
.
31.
.
32. , , .
33.
My Itenerary .
24 . , .
34.
Expedia , .
35.
.
Booking.com pay per click .
Hotels.com .
Expedia.com , .
Expedia.com . per click.
36.
Design
site.
37. Search Engines
.
Expedia.com . .
38. CRM Community Building
CRM : , FAQ, Newsletter.
Image Galleries, Expedia.com .
Forum , sponsoring Expedia.com banner.
39. Name Site Structure
brand names, , , .
site links homepage .
40. Navigation FAQ
.
, , .
41. Transaction Translation
.
site .
42.
Hotels.com :

bonus

Forum
Album

43. booking.com :


bonus
Forum

Album
44. Expedia.com :


Forum


45.
.
(Hotels.com, Expedia.com) .
, .
46. site Expedia.com , , / .
sites .
.