ΜaziOF ALPHA BANK · Alpha Bank received a number of significant distinctions this year, ... for...

1 2017 • Issue 33

THE WORLDOF ALPHA BANKΜazi

IN FOCUS

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CULTURE

Alpha Bank sponsored the “Academy of St. Martin in the Fields” orchestra

The Alpha Bank Art Collection participated in the “Synergies and new Perspectives on Collaboration”

international symposium

“Museums and Tourism. A Working Relationship”

“Discover ancient coinage”. Presentation of the temporary Exhibition at the “Pedagogiki” Elementary

School Museum Area

“Banknotes-the Greek Banknote”. Educational Programme at the Banknote Museum of the Ionian

Bank in Corfu

The publication “A. Tassos, 1914-1985” will be sold by Alpha Bank at a discount of 40% throughout

February 2017

News of the Bank’s Library

Managing Director – CEO’s Message

End-of-year event and award ceremony for Employees who completed 35 years of service at the Bank

Award ceremony for Employees who completed 25 years of service at the Bank

Human Resources Division. Together… we celebrated Christmas

Personnel Calendar of the year 2017

Changes in the Board of Directors of the Bank

The Bank completes key partnership agreements for the support of Small and Medium-sized

Enterprises

Human Resources Division. New Group Outpatient Insurance Coverage Programme for the

Bank’s Personnel

Operations Division. Customer Support Section. Quality Management System Certification in

accordance with the ISO 9001:2008 international standard

Certification of the IT Applications Division in accordance with the ISO 9001:2015 standard

“Greek Entrepreneurship: Prospects, Challenges, Strategy” Programme of Informative Events

Private Banking Division Customer Event

Guided tour of the new Alpha Private Bank Centre in Kifissia

Successful conclusion of the sale of Alpha Bank A.E. shares in Ionian Hotel Enterprises S.A.

Training Division.

Editor: CORPORATE COMMUNICATIONS DIVISION40, Stadiou Str.

102 52 ATHENS, GREECEel. ,

ax E-mail: [email protected]

[email protected]

Design - Production: GOD A.E.

1 2017 •

< Contents >

CONTENTSΜazi

CORPORATE SOCIAL RESPONSIBILITY

GROUP COMPANIES

CULTURE SPECIALART NETWORK

Kostas Paniaras

HISTORY OF COINS

Prefecture of Heraklion (Knossos)

AT A GLANCE

Alpha Supporting Services S.A.

Alpha Bank Cyprus Ltd

Alpha Bank Romania

Alpha Bank Srbija a.d.

Alpha Bank Albania SHA

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Distinctions of Alpha Bank at the Lighthouse e-volution awards 2017

Alpha Bank distinguished for Alpha e-Banking services

Alpha Bonus Term Deposit. One term deposit, multiple profits!

Bonus Loyalty Programme. 10 Years of Bonus. 10 Years of Joyful Experiences.

Winter Bonus Collection, for everyone!

Shop&Win Reward Programme. Double the magic of your Christmas purchases!

Completion of the big Enter cards competition “Every day Enter – Every day profit!”

Mastercard® promotional activities

Affinity Card Christmas offer

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Together with the children at the Museum and the Theatre!

The “Smile of the Child” at the Goulandris Natural History Museum

The Bank assisted the Development of Primary School Libraries

“The Architecture of Libraries: From the Minoan era to Michelangelo”

Alpha Bank sponsored the 27th “Greek Economy” Conference organised by the American-Hellenic

Chamber of Commerce

Alpha Bank sponsored the 14th Corporate Social Responsibility Conference organised by the

American-Hellenic Chamber of Commerce

The Bank sponsored Special Olympics Hellas events

Alpha Bank sponsored the 13th Panorama of Ecological Films

Alpha Bank sponsored the University of Piraeus’ Scholarship Programme

Editor: CORPORATE COMMUNICATIONS DIVISION 40, Stadiou Str.

102 52 ATHENS, GREECEel. ,

ax E-mail: [email protected]

[email protected]

Design - Production: GOD A.E.

1 2017 •

< Contents >

CONTENTSΜazi

“Helping Hand”

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lpha Bank’s Corporate Social Responsibility programme “Helping Hand” successfully concluded its activities for

2016. With “Helping Hand”, the Bank provides food supplies to vulnerable social groups such as individuals in

need, large families and the elderly and at the same time supports Greek businesses, since the food donated is

purchased from local companies.

The Programme was launched in 2012 and, to this day, 19,000 carts with food supplies have been delivered all

over Greece.

In 2016, the Programme provided assistance to the Holy Church of the Transfiguration of the Saviour in Kordelio

(Thessaloniki), the Family Support Centre in Ano Platanos, Istiaia (Evia), the Cultural Centre of the Diocese of

Nikaia (Attica), the Food and Clothes Bank “I Theoprosfora” of the Diocese of Korinthos, the Diocese of Lefkas and

Ithaki, the Diocese of Monemvasia and Sparti, the Hospice in Pyrgos, Ileia (Peloponnese) and the Holy Church

of Aghios Nikanor in Kastoria. Food supplies were also delivered to the Social Groceries of the Municipalities of

Halandri, Pallini and Thermo, as well as to the Foundation of the Aghios Ioannis Home for the Elderly in Talanta,

Syros, as part of the Programme.

The products were purchased from the following businesses: K. KARAGEORGIOU BROS, OMEGA, HAITOGLOU BROS,

KRONOS, KYKNOS, MELISSA KIKIZAS, THRACE MILLS, NUTRIA, E.J. PAPADOPOULOS, JOTIS, NORTH AEGEAN SEA

CANNERIES and PAPADIMITRIOU.

The Programme will continue into 2017, with plans of further expanding its activities so as to assist more vulnerable

social groups around the country.

IN FOCUSΜazi

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Kordelio Thessaloniki Ano Platanos Istiaia

Nikaia Korinthos

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Lefkas Sparti

KastoriaPyrgos Ileia

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Halandri Pallini

SyrosThermo

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Managing Director – CEO’s Message

T he Managing Director – CEO Demetrios P. Mantzounis stated the following, in his end-of-year message to the Group’s

Personnel:

“In 2016 the Bank, implementing its business plan, preserved its strong capital position, improved its efficiency and achieved

its goal of returning to profitability.

In December, Alpha Bank successfully completed an SME securitisation transaction, achieving medium term funding of

Euro 320 million, by placing Senior Notes to the European Investment Bank, the European Bank for Reconstruction and

Development (EBRD) and an International Investment Bank. In addition, Alpha Bank was one of the four Greek systemic

banks to sign an agreement with the European Investment Bank for the support of SMEs and MidCaps. Both developments

confirm, yet again, the market’s trust in the Bank and its business portfolio.

The agreement reached with KKR Credit in May 2016 was a major step toward the active management of selected Wholesale

Non Performing Exposures. It should be noted that the joint venture for the management of non performing retail portfolios,

that Alpha Bank is part of, was the first of its kind to be granted a license from the Bank of Greece and is scheduled to start

operating in the beginning of 2017.

During the past year, the Bank continued to implement consistently and efficiently its Restructuring Plan, to regain

profitability and strengthen its balance sheet. In December 2016, the sale of Ionian Hotel Enterprises S.A., owner of the

Hilton Athens hotel, was concluded, in line with the Bank’s commitments to the European Commission’s Directorate-General

for Competition. The sale of our activities in Bulgaria and FYROM was also successfully concluded, in March and May 2016

respectively, further rationalising our international presence.

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The Bank offered new products and services for its individual and business Customers, to facilitate electronic payments and

card transactions. The working capital account “My Alpha POS Credit Line” was created for Small Businesses. In the digital

transactions sector, the Bank introduced the new, innovative service “My Alpha wallet”, while, since April 2016, collaborating

Businesses have been able to use the “Masterpass” payments service, provided by Mastercard® on a global scale.

Paying particular attention to the health sector, the Bank also launched the “Alpha Global Medical Care” health insurance

programme.

This year, the Bonus Loyalty Programme marked ten years of successful presence in the Greek market, still ranking first in

terms of brand recognition by the general public and Customer acceptance.

Alpha Bank received a number of significant distinctions this year, including being named “Best Bank in Greece” for 2016

by the “Euromoney” financial publication, for its return to profitability and its strong capital base, at the “Awards for

Excellence 2016”. Moreover, the Bank was distinguished at the “Extel Survey 2016”, conducted to highlight the best

European financial institutions and further received important awards for its digital banking services. Alpha Bank also

received, for the second consecutive year, the “European Award for Best Practices 2016” by the European Society Quality

organisation, for upgrading the quality of its services and operations and was singled out for successfully conforming to

international data security standards.

The Bank demonstrated the same consistency in its social contribution activities throughout the year, assisting vulnerable

social groups and strengthening foundations and institutions whose work supports health, education, culture and the

environment. The “Helping Hand” programme, that provides food supplies to the poor, large families and the elderly,

continued for the fifth consecutive year. Launched in 2014, the “Together, for better health” programme has, to this day,

donated medical supplies and equipment to 20 Greek islands.

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“The defacements that hurt” programme, designed to restore and preserve sculptures, landmark buildings and monuments

as well as their surrounding areas, extended its activities to Thessaloniki, with the “Let’s give back Nea Paralia its old glow”

initiative, held in collaboration with the Municipality of Thessaloniki, Anatolia College and Thessaloniki’s Y.M.C.A. Our hundreds

of Volunteers once again effectively contributed to the successful realisation of the Bank’s social contribution activities and

we thank them for their participation.

As part of the activities carried out by the Bank’s Art Collection, the exhibition “The Alpha Bank Collection. Greek Art from

1950 until today”, featuring contemporary art works, was showcased in large exhibition venues in Rhodes as well as

Rethymnon, in Crete. In 2016, the educational programmes for school students organised by the Alpha Bank Numismatic

Collection continued, along with the visits and guided tours for university students and the lectures around Greece,

while a new permanent exhibition and an educational programme for school students were launched at the Banknote

Museum of the Ionian Bank in Corfu.

The Bank further supported the Museum of Ancient Eleutherna in the prefecture of Rethymnon, the first archaeological

site Museum in Crete. At the same time, the Bank continued to offer its support to the Society of Messenian Archaeological

Studies and covered expenses related to the excavations taking place on the site of Ancient Messene.

Having repeatedly proven that it can successfully respond to these demanding times, Alpha Bank welcomes 2017.

Together, “MAZI”, we will continue our joint efforts to achieve the return to growth.

On behalf of the Board of Directors and the General Management, I would like to thank you for your dedication and wish you

health, strength, progress and prosperity”.

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End-of-year event and award ceremony for Employeeswho completed 35 years of service at the Bank

O

n Thursday, December 15, 2016, the Bank held an end-of-year lunch at the Hilton Athens hotel.

Members of the Board of Directors and the General Management, Division Managers as well as Executives from the

Bank and the Group Companies, attended the lunch.

During the event, the Ilion Music School choir performed traditional Christmas carols and songs.

The Chairman of the Board of Directors Vasileios T. Rapanos presented honorary pins to Employees who, in 2016,

completed 35 years of service at the Bank.

Left to right: Ioannis Halas from the Dassos Haidariou Branch, Vasileios T.Rapanos, Maria Barkatsa from the Legal Services Division, Antonios Mereziasfrom the Retail Workout Division and the Assistant Manager of the Retail Credit Division Vasileios Kakalis.

The Ilion Music School choir.

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Award ceremony for Employees who completed25 years of service at the Bank

O n Friday, January 27, 2016, the Managing Director–CEO of the Bank Demetrios P. Mantzounis presented honorary

pins to Executives who in 2016 completed 25 years of service at the Bank.

The award ceremony was held at the ground floor of the Bank’s Main Building at 40, Stadiou Street, in the presence

of members of the General Management and Division Managers.

The Managing Director – CEO addressed the attendees, giving a brief overview of the Bank’s activities in 2016.

He further acknowledged with gratitude their contribution to the growth of the Bank and its establishment as one of

Greece’s largest financial organisations.

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Human Resources DivisionTogether … we celebrated Christmas

T o celebrate Christmas, the Bank enabled children of Employees aged one (1) to eleven (11) to watch theatre performances in Athens and Thessaloniki and further provided free entrance to the theme park “The Christmas Factory”, which was temporarily set up at the City of Athens’ Technopolis Arts Complex.In Athens, on Friday, December 9, 2016, Employees’ children attended the theatre performance “Sherlock Holmes and the Blue Rubin” at the Karolos Koun Art Theatre (Theatro Technis). On Sunday, December 11, 2016, children attended “The Happy Prince”, by Oscar Wilde, which runs at the Main Stage of the Greek National Theatre, while on Saturday, December 17, 2016, they watched the imaginative show “Look” at the Porta Theatre. The Bank also acquired tickets for all-day fun and activities at the exciting world of “The Christmas Factory”.

In Thessaloniki, on Sunday, December 18, 2016, as part of the Bank’s Corporate Social Responsibility programme, children of Alpha Bank Employees joined children living in different Foundations in Northern Greece, to watch the theatre performance “The Barber of Seville”, directed by Carmen Ruggeri, an event that filled the Thessaloniki Concert Hall with holiday joy and cheer.

Finally, all Employees’ children aged up to 6 years old, were offered holiday giftcards which could be used in selected stores.

o celebrate Christmas, the Bank enabled children of Employees aged one (1) to eleven (11) to watch theatre

Finally, all Employees’ children aged up to 6 years old, were offered

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Personnel Calendarof the year 2017

his year’s Personnel Calendar is dedicated to the touring exhibition “The Alpha Bank Collection. Greek art from

1950 until today”, which was organised by the Alpha Bank Art Collection and went on display in large exhibition venues

in Rhodes and Rethymnon, Crete, in 2016.

The Calendar’s pages feature representative modern and contemporary Greek art works from 1950 until today.

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Changes in the Board of Directors of the Bank

D uring 2016, in response to the changing landscape in the Greek banking sector and in accordance with the recent

regulatory and legal modifications, the Bank proceeded with changes in the composition of the Board of Directors.

These changes pertained to the replacement of Non-Executive Members who had been elected to the Board on the basis

of their personal contribution to various sectors of the society and economy in general. The new Members, as stipulated in

the relevant law, should possess mainly, if not exclusively, significant international expertise in the areas of banking, audit,

risk management and NPLs management.

In the context of implementing the above, Mr. Minas G. Tanes, Ms Ioanna E. Papadopoulou, Mr. Ioannis K. Lyras and

Mr. Pavlos A. Apostolides resigned from the Board of Directors of the Bank.

All of them are eminent personalities, active in the fields of business and diplomacy, who contributed their significant

knowledge and experience to the operations of the Board for many years. They provided the Board with a very useful

aspect of the real economy and market, beyond the strict banking context. Thanks to their contribution, in addition to

that of the other Members, the Bank grew considerably in the 2000s. During the last years, Alpha Bank managed to cope

with the fragile economic conditions prevailing in the country and to contribute decisively to restructuring the banking

system by conducting three successful recapitalisations from 2013 to 2015.

Mr. Minas Tanes was at the helm of Athenian Brewery S.A. (1976-2008), which he transformed into the leading company

of its sector. He is currently the Chairman of FOOD PLUS S.A. and was a Member of the Board of Directors of the Bank

from 2003. In particular, over the last decade Mr. Tanes served as Vice Chairman of the Board of Directors, Chairman of

the Risk Management Committee and Member of the Audit Committee while during his service he was also Chairman of the

Corporate Governance and Nominations Committee and Member of the Remuneration Committee.

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Ms Ioanna Papadopoulou is the President and Managing Director of the E.J. PAPADOPOULOS S.A. BISCUIT AND FOODWARE

INDUSTRY, the largest and most profitable company of the food sector. She was a member of the Board of Directors

of the Bank from 2008 and served as a Member of the Corporate Governance and Nominations Committee and of the

Remuneration Committee.

Mr. Ioannis Lyras is the President of PARALOS MARITIME CORPORATION S.A. From 1997 to 2003 he was Chairman of the

Union of Greek Shipowners and he is currently Chairman of the Union’s Foreign Affairs Committee. He was a Member of the

Board of Directors of the Bank from 2005 while he served as a Member of the Remuneration Committee and of the Audit

Committee.

Mr. Pavlos Apostolides joined the Diplomatic Service in 1965 and was, among others, Ambassador of Greece to Cyprus,

Counselor of the Greek Embassy in Ankara and Permanent Representative of Greece to the European Union in Brussels.

In 1998 he became General Secretary of the Ministry of Foreign Affairs and in 1999 he was appointed Director of the

National Intelligence Agency. He retired in November 2004. In 2012 he was appointed Minister of Administrative Reform

and e-Governance in the Caretaker Government. He was a Member of the Bank’s Board of Directors from 2004 and lately

was Vice Chairman thereof. He also served as Chairman of the Remuneration Committee and Member of the Corporate

Governance and Nominations Committee.

Alpha Bank acknowledges their valuable contribution, thanks them for the excellent cooperation and wishes them every

success.

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The Bank completes key partnership agreementsfor the support of Small and Medium-sized Enterprises

O n December 22, 2016, Alpha Bank successfully completed an SME securitisation transaction, achieving

medium term funding of Euro 320 million by placing the Senior Notes to the European Investment Bank

(EIB), the European Bank for Reconstruction (EBRD) and an International Investment Bank. Citibank acted as

the Arranger of the transaction.

Through this transaction, the Bank uses part of its loan portfolio for Greek Small and Medium-sized Enterprises as well

as Mid-Cap Companies, to provide favourable sources of financing to SMEs. By targeting promising sectors of the business

community, Alpha Bank is expected to contribute to the recovery of Greek economy, which is a priority for the Bank.

It should be noted that 25% of the financing provided will be used to strengthen youth employment.

The Managing Director – CEO of Alpha Bank Demetrios P. Mantzounis,

stated: “The successful completion of the SME Securitisation is an

essential step to reviving Greek entrepreneurship and the economy.

We welcome the participation of the European Investment Bank, the

European Bank for Reconstruction and Development and an International

Investment Bank. Their participation demonstrates the confidence of the

market in Alpha Bank and its business portfolio”.

An event was held as part of the transaction completion, where Members

of the Bank’s Management and Executives of the Bank, Deputy Head of the

European Commission Representation in Greece Mr Argyris Peroulakis,

President of the European Investment Bank (EIB) Mr Werner Hoyer with

other EIB representatives, Director for Greece and Cyprus at the European Bank

for Reconstruction and Development (EBRD) Mrs Sabina Dziurman and other EBRD representatives, were present.

Left to right: Mr. Werner Hoyer, Mrs Sabina Dziurmanand Demetrios P. Mantzounis.

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O n December 22, 2016, the Bank also signed, along with the other three Greek systemic banks, a financing

agreement of Euro 100 million, with the European Investment Bank (EIB). The agreement is part of the new

EIB on-lending initiative for SMEs and Mid-Cap Companies active in tourism, manufacturing, services and other sectors.

The Managing Director – CEO of Alpha Bank Demetrios P. Mantzounis, stated: “The participation of Alpha Bank in the

new ‘Loans for SMEs and MidCaps’ credit line, launched by the European Investment Bank, demonstrates our consistent

support of the Greek entrepreneurship. This facility, amidst challenging times, provides new prospects towards further

development of our business Customers and a useful tool for the enhancement of their liquidity. We are confident that,

through our long-standing and valuable partnership with the EIB, the role of the private sector will be further strengthened

while domestic investment projects and innovative initiatives will be encouraged”.

A joint event was held as part of the agreement

completion, attended by President of the European

Investment Bank (EIB) Mr Werner Hoyer and other

EIB representatives, Governor of the Bank of Greece

Mr Yannis Stournaras as well as Members of the

Management and Executives from the four Greek

systemic banks.

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I n November 2016, the Bank, in collaboration with the European Investment Bank (EIB), provided funding of Euro 50 million to selected SME Customers, through the Grouped Loan for SMEs Programme, under the

auspices of the EIB’s Guarantee Fund of Greek SMEs.

The Programme was an extension of the agreed Euro 100 million transaction, which was immediately absorbed by Bank

Customers right after its completion.

A s part of the development of international trade finance operations for its business Customers, the Bank launched the Trade Facilitation Programme (TFP) with the European Bank for Reconstruction and Development

(EBRD), amounting to Euro 50 million. Through this initiative, the EBRD offers its guarantee to foreign banks, in order

to ensure international commercial transactions between the Bank’s Customers and their partners abroad.

The Programme is addressed to companies active in imports and exports. It provides different services including letters

of credit, letters of guarantee or/and other relevant guarantees as well as other international commercial transactions,

which abide by international regulations. The support that the Programme enjoys by a powerful partner of the Bank with

a global presence, contributes to the recovery of the economy, the development of Customers’ international business

profiles and the enhancement of the private sector.

F inally, in order to boost exports and also ensure its Customers’ imports operate smoothly, the Bank added a new

Programme to its Trade Finance Programmes portfolio, in collaboration with the International Finance

Corporation – IFC. Launched in January 2017, this new facility with an international organisation like the IFC,

demonstrates IFC’s active support to the Bank and its activities, and hence the Bank is able to further ensure the

development of its Customers’ commercial activities. Under the new Programme, the IFC will provide its guarantee to

foreign banks so that they, in turn, can confirm letters of credit, letters of guarantee and other products associated

with Customers’ international commerce transactions.

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Human Resources DivisionNew Group Outpatient Insurance Coverage Programme for the Bank’s Personnel

T he Bank recognises that personal and family health is of the highest priority and has launched the new Group Outpatient Insurance Coverage Programme. As of 1.1.2017, all of the Bank’s active Personnel can enjoy outpatient health coverage, all over Greece, in collaboration with the AXA Insurance company, an international leader in the insurance sector. The Programme includes a complete package of benefits covering a wide range of medical services, available any time, all over the country. All those insured are guaranteed direct assistance, with a monthly participation of just Euro 5.

Benefits include:

• edical tests• Visits to doctors who are part of the collaborating Network or doctors of the insured person s choice• Complete annual check up or prenatal testing, free of charge• Physiotherapy sessions• Endoscopy procedures• ree annual dental check up at collaborating centres in Athens or Thessaloniki• Purchase of prescription glasses or contact lenses• Coverage of all emergencies• Emergency transport by ambulance• Special check up packages for children, at special prices.

All of the Programme’s services can be activated easily and directly by placing a call to the special AXA Insurance 24-hour Health Line.

To participate in the Programme, those interested can submit an electronic request via the Alpha Bank Intranet, according to the Circular No. 76/8.12.2016.

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Operations DivisionCustomer Support Section

Quality Management System Certification in accordance with the ISO 9001:2008 international standard

The 9th annual evaluation of the Bank’s Operations Division Customer Support Section was successfully

completed, in accordance with the ISO 9001:2008 international Standard. The evaluation was carried out by Bureau

Veritas, an internationally acclaimed, accredited certification provider, known for its Quality Certification Systems. Bureau

Veritas is an independent collaborator of Alpha Bank.

The Customer Support Section received its first certification in 2008. It is now equipped with a Quality Management

System that has brought many benefits to the Section’s operation and to the overall support of the Bank’s Customers.

ISO 9001 is a leading management standard that regulates the implementation and effective operation of a Quality

Management System. That is why it is an internationally recognised contemporary and powerful tool regarding

organisational optimisation and constant improvement. The standard’s implementation has many benefits, mainly

procedure standardisation, procedural gap detection, the reduction of production costs by streamlining available resources,

the implementation of objective monitoring and evaluation systems as well as the introduction of preventive measures to

avoid operational risks.

In 2017, the Operations Division plans to further upgrade its Customer Support Section, by adapting its services according

to the requirements of the new ISO 9001:2015 standard, which focuses on risk analysis and management.

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he IT Applications Division renewed its Quality Management System certification, which it has been constantly

implementing since 2006.

The renewal was carried out by the independent certification body Bureau Veritas, a leader in Quality Management

System certifications.

This year, the Division’s certification was renewed according to the 9001:2015 standard’s revised edition (from the

9001:2008), since its previous, three-year cycle, had come to a close.

The new 9001:2015 edition introduces substantial changes, as the Division’s Quality Management System needed to

be revised in order to include the following:

• The Division s usiness Environment Analysis and Strategic Operation

• Risk Analysis

• A structured Change anagement and Implementation

• Organisational nowledge anagement and Support.

Hence, the Division s uality System was linked to the hori ontal ISO procedures regarding Change anagement

and Risk anagement , which are used by all IT Divisions.

At the same time, the System’s existing main functions (Software Applications Development and Software Applications

aintenance were linked to the new IT Pro ect and Request anagement process as well as the HP-S electronic

platforms, which have been in use since arch so as to monitor requests and HP-PP s and follow large IT pro ects.

As part of the above, the IT Applications Division handled:

• arge IT Pro ects

• , Incidents

• , uote requests

• , Change requests

• , Data ixes.

orking towards the constant improvement of its service quality, the IT Applications Division, in collaboration with the

other IT Divisions, aims at further upgrading its Quality System in the new year, by focusing on the integration and

development of all its operations in the Service anagement and Pro ect anagement electronic platforms.

Certification of the IT Applications Division in accordancewith the ISO standard

T

THE ANΜazi

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“Greek Entrepreneurship: Prospects, Challenges, Strategy”Programme of Informative Events

O n Monday, December 5, 2016, the Bank held a day conference titled “Greek Entrepreneurship: Prospects, Challenges, Strategy” in Athens. The Conference was part of the Bank’s continuous support strategy, which

promotes entrepreneurship and Small Businesses as they grow and further conveys the necessary expertise and the best

business practices.

Representatives of Small Businesses and Freelance professionals attended the Conference. The Manager of the Attica

and Eastern Continental Greece Branch Division Georgios Karachalios talked about macro-economic aggregates, the

developments of the banking sector as well as Alpha Bank’s position compared to the competition. The Manager of the

Small Business Banking Division Spyridon Rentetakos pointed out the challenges and opportunities arising in the Small

Business market and presented successful business practices that further enhance competition. Particular emphasis was

given to innovation, differentiation and speed, the three main components of a strategy plan to consolidate and further

develop business activities.

Finally, the Bank’s continuous support to Small Businesses, through specialised programmes which contribute to their

healthy operation and reward their collaboration with the Bank with important benefits, was highlighted.

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Private Banking Division Customer Event

O n Tuesday, November 29, 2016, the Bank’s Private Banking

Division held an informative Customer event at the Hilton

Athens hotel. The Manager of the Private Banking Division

Emmanouil Arzinos delivered a short speech at the beginning and

the end of the event, which further featured presentations on

“Present investment opportunities and future challenges”, in

collaboration with the Pictet Group.

Guided tour of the new Alpha Private Bank Centre in Kifissia

O n Wednesday, December 7, 2016, Customers from the Private

Banking Division were taken on a guided tour of the new

Alpha Private Bank Centre in Kifissia, where works from the Bank’s

Art Collection are on display.

The Executive General Manager Ioannis M. Emiris opened the event

with a short speech. Curator of the Alpha Bank Art Collection Irene

Orati then conducted the guided tour.

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Successful conclusion of the sale of Alpha Bank A.E. shares

in Ionian Hotel Enterprises S.A.

O n October 27, 2016, Alpha Bank concluded a definitive agreement with Home Holdings S.A., a company

owned by “Tourism Enterprises of Messinia S.A.” and “D-Marine Investments Holding B.V.”, for the sale of its

majority stake (approximately 97.3%) in the share capital of Ionian Hotel Enterprises S.A.

Ionian Hotel Enterprises S.A. is in possession of the Hilton Athens hotel, the first international standards hotel in

Greece. The Hilton Athens has been an Athenian society landmark for decades.

Following receipt of the approval by the Hellenic Competition Commission on November 29, 2016, the sale and

transfer of the Bank’s aforementioned stake were successfully concluded on December 16, 2016, against a

consideration of Euro 76.1 million. The total proceeds from the transaction to be received by Alpha Bank amount to

Euro 143.3 million, including the refinancing of the existing debt of IHE (Euro 67.2 million), which is 23 times the

estimated value of EBITDA for 2016.

The transaction is capital neutral for Alpha Bank and fully aligned with its Restructuring Plan targets.

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Training DivisionKey training programmes during November and December 2016

T he following training programmes took place at the Bank’s Training Centres in November and December 2016:

• International Trade etters of Credit• oans Operations for ranch Employees• orkout• CRO old Advanced• Directors and ealthy Customers• New CROs• CRO Housing oans• CRO Consumer oans• CRO Investment• Tellers Transactions Euro• Tellers Transactions C• Corporate Acts Implementation• now your Customer• Strengthening Positive Influence• Optimising ogical and Creative Thinking• anagement Principles• Co-operation and Team ork• Time Stress anagement• Investment Operations egal ramework• Investment Operations Receiving and Transmitting Orders• inancial Analysis Advanced• Investment Plans Evaluation• holesale anking Delays aw

Technical Banking Programmes

anagement and Skills Programmes

Advanced inance Programmes

Specifically, more than , people participated in training programmes.

TRAINING PROGRAMMES

THE ANΜazi

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Internal Certifications

The second semester exams for the Bank’s Internal Certifications were held on December 17, 2016. Once more,

attendance was high, with 510 Employees sitting exams to obtain a total of 540 Certificates. The average success rate

was 77%.

Exam results, classified per Certificate, are as follows:

Certificate

1. Know Your Customer

2. Transactions 1

3. Transactions 2

4. CTO Transactions Control

5. Consumer Loans Operations

6. Housing Loans Operations

7. CRO Deposits and Investment Operations

8. Gold Deposits and Investment Operations

9. Bancassurance for Retail Customers

10. Business Financing Operations

11. Workout

12. Financial Analysis

13. Letters of Guarantee

14. Bancassurance for Businesses

15. International Trade – Values for Collection

16. International Trade – Letters of Credit

Total

Total

Candidates

70

80

40

20

26

29

22

12

56

27

10

23

22

23

23

27

510

Successful

Candidates

64

58

34

13

23

24

17

12

36

14

8

18

19

16

16

20

392

%

91%

72%

85%

65%

88%

83%

77%

100%

64%

52%

80%

78%

86%

70%

70%

74%

77%

THE BANKΜazi

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External Certifications – Investment OperationsThe Bank of Greece (BoG) exams concerning investment services were held on November 12 and 13, 2016. For yet another year, Alpha Bank had a very high participation rate, followed by a good success rate. At the same time, 95 Employees who were certified in 2009 successfully renewed their Certificates.The basic training of Employees who started the BoG investment services Certification procedure and who are scheduled to sit exams in March, 2017, was also completed in November 2016.

External Certifications – Bancassurance OperationsIn 2016, 2,064 Employees who were certified until 2014 as well as another 115 Employees certified in 2015 took part in the retraining and recertification of the knowledge of (Re)Insurance Intermediaries procedure, according to BoG Act 45/21.11.2014.

Participants took specialised, Web Based Traning classes, approved by the BoG, which covered three different sectors: Sector A’ – Products, Sector B’ – Private Insurance Institutional Framework and Sector C’ – Customers and Sales. Training was followed by exams, with the last exam session taking place in December 2016.

The same procedure will continue in 2017 with new courses and the additional participation of Employees certified in 2016.

2016Certified up to 2014

e-learning BancassurancePrivate Insurance Institutional Framework (PIIF) 1Private Insurance Institutional Framework (PIIF) 2Customers and Sales 1+2Total

Participation:SuccessfulCandidates

2,039

1,979

1,9822,0148,014

Participation:Candidates

2,046

2,022

2,0002,0158,083

% SUCCESSRATE

2016Certified in 2015

Participation:SuccessfulCandidates

Participation:Candidates

% SUCCESSRATE

100%

98%

99%100%

99%

e-learning Bancassurance

Private Insurance Institutional

Framework (PIIF) 1

Customers and Sales 1+2

Total

112

112

109

333

113

112

109

334

99%

100%

100%

100%

Candidates Successful Candidates

THE BANKΜazi

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Alpha Bank sponsored the “Academy of St. Martin in the Fields” orchestra

n Sunday, December 4, 2016, the Bank held a Customer event that was part of its sponsorship of the concert by leading

chamber orchestra “Academy of St. Martin in the Fields”, featuring renowned American pianist Murray Perahia

as soloist and conductor, at the Athens Concert Hall.

Approximately 300 guests from the business and financial world attended the event, as well as Members of the Bank’s

Management and Bank Executives.

The orchestra, which comprises outstanding British musicians, has been carrying out a series of concerts with Murray

Perahia titled “Perahia Plays Beethoven”, at the most important European concert halls.

O

THE BANK • CULTUREΜazi

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The Alpha Bank Art Collection participated in the“Synergies and new Perspectives on Collaboration”

international symposium

n 2015, the International Association of Corporate Collections of Contemporary Art (IACCCA) chose the Alpha Bank Art

Collection to be part of the “Global Corporate Collections” edition, which features the 80 most important corporate

collections in the world.

The publication, which was the result of the collaboration between IACCCA, the Axa Art Group, the Art Finance Gazprombank

Group and Sotheby’s, was launched in June 2015 at Art Basel, the premier international contemporary art show that is held

every year in Basel, Switzerland.

To celebrate its 10-year anniversary, the IACCCA held an international symposium on November 25, 2016, at the Stedelijk

Museum in Amsterdam. Its main theme being “Synergies and new Perspectives on Collaboration”, the symposium explored the

relationship between corporate collections and museums.

Mrs Loa Haagen Pictet, Chair of the IACCCA, delivered the opening address. The symposium, attended by collections

and museum curators, was co-ordinated by the editor of “The Art Newspaper” Mrs Jane Morris.

The morning session, titled “How to work better?”, featured the participation of four speakers, namely directors of European

state museums in the Netherlands, the UK, Belgium and Spain as well as

a member of the Governing Board of De Nederlandsche Bank.

The afternoon session, titled “New forms of patronage and creation of cultural

heritage”, featured five speakers, namely directors of corporate collections

from banks, foundations, institutes, private collections and collections of

multi-national corporations from across Europe. Each session was followed

by a discussion between speakers and symposium attendees.

Curator Irene Orati represented the Alpha Bank Collection at the Symposium.

I


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“Museums and Tourism.A Working Relationship”

O n December 8, 2016, a conference titled “Museums and Tourism. A Working Relationship” was held at the Benaki

Museum (Pireos Str. Annexe). Museum and culture experts from Greece, the United States and the UK discussed ways

in which museums can strengthen their presence and become major tourist attractions, so as to attract more visitors and

also enhance their contribution as storytellers of history and culture.

The Conference was divided into two parts. The first one comprised four speeches by artistic directors and public relations

managers from organisations including Tate Liverpool, London’s Natural History Museum and the J. Paul Getty Museum in

Malibu, California. The second part featured three workshops, designed to create international networks between culture

and tourism experts.

Despoina Tsourgianni represented the Alpha Bank Art Collection at the Conference.


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“Discover ancient coinage”Presentation of the temporary Exhibition at the“Pedagogiki” Elementary School Museum Area

O n Monday, December 12, 2016, the temporary exhibition “Discover ancient coinage”, which is organised by the

Alpha Bank Numismatic Collection and is on display at the Museum Area of the “Pedagogiki” Elementary School,

in Piraeus, was presented to the public.

Dr Dimitra Tsangari, Curator of the Numismatic Collection, talked about the history of coinage and the Collection’s

activities and then conducted a guided tour of the Exhibition. The event further included the presentation of ancient Greek

instruments, with the participation of the “Lyravlos” music ensemble.

Exhibition’s Duration: November 2016 – June 2017

Elementary School “PEDAGOGIKI” 7-9, Distomou Street, 185 32 PIRAEUS

Tel.: +30 210 411 0595-6

E-mail: [email protected] www.pedbirds.gr


mailto:[email protected]

http://www.pedbirds.gr/

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“Banknotes-the Greek Banknote”

Educational Programmeat the Banknote Museum of the Ionian Bank in Corfu

T he educational programme “Banknotes-the Greek Banknote” was successfully conducted at the Banknote Museum

of the Ionian Bank in Corfu in 2016. Overall, 417 students from 12 schools in Corfu attended the Programme from

October 13, 2016, when it was launched, until December 24, 2016.

Another 334 students from eight schools of Corfu, Arta and Thessaloniki visited the Museum’s permanent Exhibition and

participated in the Exhibition’s guided tour.


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The publication “A. Tassos, 1914-1985” will be sold by Alpha Bank at a discount of

40% throughout February 2017

lpha Bank offers the publication “A. Tassos, 1914-1985” at a discount of 40% throughout February 2017.

Konstantinos Papachristou, Irene Orati, Dimitris Pavlopoulos,

Annie Malama, Despoina Tsourgianni

Athens 2015

Alpha Bank

Dimensions 29 x 24 cm

163 pages

Greek

ISBN 978-618-5072-13-1

Price: Euro 12.00

The Publication was issued on the occasion of the A. Tassos retrospective exhibition mounted at the Benaki Museum (30.11.2015-31.1.2016) and presents the most significant and characteristic works that determined his course, as well as inaccessible works recently brought to light by research, as until now they were either known only by the relevant literature or hidden.A. Tassos is regarded as the renovator of printmaking in Greece par excellence and one of the greatest printmakers of thepost-war period.The Publication comprises texts by Konstantinos Papachristou, Curator of the Benaki Museum, Irene Orati, Curator of theAlpha Bank Art Collection, Dimitris Pavlopoulos, Associate Professor of History of Art at the University of Athens, Annie Malama,Curator of the National Gallery – Alexandros Soutzos Museum and Despoina Tsourgianni, Art Historian of the Alpha BankArt Collection. The chronology was compiled by Dimitris Pavlopoulos and the bibliography by Maria Vosika.The Publication may be obtained either by visiting the “ALPHA BANK – CULTURE store” (40, Stadiou Street, ATHENS),the e-shop www.alpha.gr/alphapolitismos or by placing an order via telephone or e-mail (tel.: +30 210 326 2465,e-mail: [email protected]).

For any further clarification or information please contact the Alpha Bank Library at +30 210 326 2440 and 210 326 2446.

A


http://www.alpha.gr/alphapolitismos


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News of the Bank’s Library

P. Cavafy is one of the most prominent Greek poets in modern times. As he spent most of his life in Alexandria, he is

often referred to as “the Alexandrian”.

The first surviving manuscript we have of Cavafy is the journal he kept on a journey to Constantinople and his first poem is

“Leaving Therapia”, written in English in 1882 during his stay in Constantinople, where the Cavafys had to move due to

nationalist disturbances in Alexandria. In 1891 he issued his first notable poem entitled “Ktistai” (Builders) and published

some of his greatest prose poems. Some of his most significant poems followed, such as “Candles” in 1893, “Walls” in 1896

and “Waiting for the Barbarians” in 1899. In 1902 he visited, for the first time, Athens, where he made the acquaintance of

the author Gregorios Xenopoulos and the poet Ioannis Polemis. In the next year Xenopoulos published a favourable article

entitled “A poet” in Panathenaia magazine, thus introducing Cavafy’s oeuvre to the public in Greece. During the period that

followed, his reputation spread and authors and poets from both Greece and abroad, e.g. Tomasso Marinetti, André Malraux,

Nikos Kazantzakis, Kostas Ouranis and Myrtiotissa, visited him at his home in Alexandria. In 1911, he wrote his wonderful

and best-known poem “Ithaka”.

Keep Ithaka always in your mind.

Arriving there is what you are destined for.

But do not hurry the journey at all.

Better if it lasts for years,

so you are old by the time you reach the island,

wealthy with all you have gained on the way,

not expecting Ithaka to make you rich. (Collected Poems. Translated by Edmund Keeley and Philip Sherrard)

C.


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The Collection of his poems includes 154 poems sanctioned by the poet himself, the so-called “Canon”, 37 “repudiated”

poems, most of which date to his youth and were written in a romantic tone and in katharevousa (the official “pure” form of

Greek used at the time), 75 “hidden” poems, discovered in his archives in finished form, and 30 “unfinished” poems.

C.P. Cavafy developed a unique method for publishing his poems: he never published a collection in book form; he opted to

publish his poems in periodicals, newspapers and annuals. The first volume of his 154 poems was published posthumously,

edited by Rika Singhopoulo.

The poet had divided his poems into three categories: the historical poems, mainly inspired by the Hellenistic era with

Alexandria in primary focus, the philosophical poems, which are instructive, and the sensual poems, filled with lyricism and

inspired by recollection and remembrance.

Cavafy’s peculiar and pioneering language and versification were mainly characterised by a blending of the “demotic”

(the form of Greek used by the people) and katharevousa (the official “pure” form of Greek) with idioms of Constantinople,

the simple, emotion-free, almost prosaic language, the edited iambic metre, the frequent use of rhyme and the particular

significance of punctuation.

The international appeal of Cavafy’s poetry is attested by the multiplicity of its translations in English, French, German and

many other languages.

The Library Collection includes a significant number of C.P. Cavafy’ books, collections of poems, essays, etc.

Please click here to view the titles.


sullogi-kavafis.pdf

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C.P. CAVAFY CURRICULUM VITAE

Constantine Cavafy was born in Alexandria on 29 April 1863. Both his parents,

Peter-John Cavafy, rich cotton merchant, and Charicleia Photiades, were natives

of Constantinople but settled in Alexandria in 1850. His family’s standard of living

was high but in 1870 his father’s death led to the gradual dissolution of the

family firm and to their financial decline. Sometime later, C.P. Cavafy with his

mother and brothers settled in England, initially in Liverpool and then in London,

where they stayed until 1876. When his family returned to Alexandria,

C.P. Cavafy attended the “Hermes” lyceum and at the age of 18 he started

compiling a historical dictionary. His stay in Alexandria was cut short by the

disturbances occurred due to a nationalist military movement. Cavafy’s family

took refuge in Constantinople, at his mother’s family home. In 1885 they

returned definitively to Alexandria, where Cavafy worked initially as a journalist

and then as a broker. From 1892 he served as a clerk at the Third Circle

of Irrigation at the Ministry of Public Works of Egypt. In parallel he started

publishing poems and prose poems in newspapers and periodicals. After his

permanent settlement in his beloved Alexandria, which he rarely left,

C.P. Cavafy travelled abroad only five times: to London, Paris and Athens.

He died in Alexandria on 29 April 1933 at the age of 70.


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Distinctions of Alpha Bank at the Lighthouse e-volution awards 2017 lpha Bank received six important distinctions for its advanced my Alpha wallet and Alpha e-Commerce services, as well as its electronic payment services, at the Lighthouse e-volution awards 2017 which, for the sixth consecutive year, awarded the best practices in e-commerce and e-business.

Specifically, the Bank received the following awards:

• Gold award in the Innovative Banking Services category for the new digital wallet my Alpha wallet• Gold award in the Electronic Systems for Payments category for my Alpha wallet• Silver award in the Usability category for my Alpha wallet• Silver award in the e-business Application Redesign category for the renewed Alpha e-Commerce platform• Silver award in the e-Strategy category for electronic payments• Silver award in the BC2 Payment category for Alpha e-Commerce.

These distinctions confirm the successful redesign of Alpha Bank’s new, innovative electronic payments services, launched in order to accommodate the needs of Customers, Individuals and Businesses, in the best way possible. They are yet another recognition of the Bank’s wider digital presence and its constant dedication to the continuous improvement of its electronic services, already proven by the many important distinctions the Bank received during 2016.

The my Alpha wallet and Alpha e-Commerce services are aligned with the international electronic payments and e-commerce tendencies, and meet Customers’ constantly increasing demands for fast, safe and easy transactions to the full.

A

Μazi PRODUCTS AND SERVICES

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Alpha Bank distinguished for Alpha e-Banking services

lpha Bank was distinguished for its Alpha e-Banking services at the “Customer Experience Innovation” category,

during the seventh National Customer Service Awards Ceremony organised by the Hellenic Institute for Customer Service.

Specifically, the Bank received an honourary mention for the important features that make the Alpha e-Banking services stand

out and classify them as innovative, such as:

• The new, user-friendly and functional transactions environment

• The functions that enable quick, easy and organised transactions, such as the use of templates, online transaction

storage and more

• The provision of various tools, including visual depiction or the e-mailing of transaction digital receipts

• The guarantee of the greatest security possible in Customer electronic transactions, according to strict guidelines

and safety procedures

• A first-rate use of technology, so as to provide Customers with the best experience possible when using any digital

service.

The Hellenic Institute for Customer Service is a non-profit organisation that promotes a business plan which supports and

recognises Customer Service flexibility.

A


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Alpha Bonus Term Deposit. One term deposit, multiple profits!

I n November and December 2016, an advertising campaign was

launched on television, Print Media, online and in the cinema, to

promote the term deposit “Alpha Bonus Term Deposit”.

Featuring actor Vassilis Charalambopoulos with the main message:

“One term deposit, multiple profits!”, the campaign presented the

unique benefits that the Alpha Bonus Term Deposit offers, such as

competitive rates, rewards in Bonus points and the possibility to use

these points in Big Programme Partner stores.

As part of the advertising campaign, special mention was given to the new advantage offered by

Kotsovolos stores, that enables Customers to purchase anything they want with up to 100% profit

when using their Bonus points. Purchases can be made either by phone, on +30 210 989 2860,

or at Kotsovolos stores. Relevant advertising material was also placed within the stores.

For further information, visit the website www.alpha.gr.


http://www.alpha.gr/

< 40 / 64 >

In December 2016, the promotional activities for the Alpha Bonus Term Deposit and Alpha Online Term Deposit

with Bonus also came to an end. During the campaign, 10 lucky Customers won unique gifts on a daily basis, by taking

part in a draw when opening their Term Deposit.

The campaign resulted in 630 lucky Customers in 312 Stores. Each winner enjoyed gifts worth up to Euro 400,

provided by the Big Bonus Loyalty Programme Partner stores.


< 41 / 64 >

10 Years of Bonus. 10 Years of Joyful Experiences.On January 10, 2017, celebrations for the tenth anniversary of the Bonus Loyalty Programme which has been enjoying a

successful presence in the market, came to an end, having started in June 2016.

An advertising campaign was launched on television, Print Media, magazines and online during the entire celebration

period, featuring the main message: “10 years of Bonus. 10 Years of Joyful Experiences”. Programme partners

Kotsolovos, Vodafone, Hondos Center, Aegean, AB Vassilopoulos, BP and AXA Insurance were promoted in the

campaign.

The last advertisement, screened in December 2016 and centred on “A year full of gifts ends warmly”, featured actor

Vassilis Charalambopoulos. The advertisement promoted the BP “1,000 litres of heating oil daily” offer and also briefly

presented all offers provided by the Partners during the Programme celebrations.

Specifically, during the celebrations, 1,500 winners – Bonus cardholders – enjoyed a total of 1,500 gifts, after using their

Bonus cards in Programme partner stores.

With its ten-year celebration, the Bonus Loyalty Programme proved, once more, that it actively as well as consistently

supports the Bank’s Customers, by covering their needs and fulfilling their wishes and that it still ranks first as far as brand

recognition by the general public is concerned.

Bonus Loyalty Programme


< 42 / 64 >

Winter Bonus Collection, for everyone!

n December 2016, the Bonus Loyalty Programme presented the Winter Bonus Collection, a new online catalogue with unique products, which makes

it possible to order products online by using Bonus points with any Bonus card and without any additional transport costs! The catalogue features

selected Greek wines from internationally acclaimed Wineries, special gift ideas,

accessories, technology and home products.

The Winter Bonus Collection was promoted on Alpha Web Banking, the website

www.alphabonus.gr, via SMS messages, an e-newsletter and Copies of Bonus

card Bills.

Shop&Win Reward ProgrammeDouble the magic of your Christmas purchases!

rom December 15, 2016 through January 15, 2017, Diners Club and the Shop&Win Reward

Programme offered the double amount of Shop&Win euros for all Christmas purchases

carried out with Diners Club cards in Programme partner stores.

During that time, Diners Club members were able to profit up to 10% on the value of their

purchases in Shop&Win euros, but could also use their Shop&Win euros to win immediate

discounts on their purchases.

The offer was advertised in Print Media, online and in short radio spots, proclaiming the message:

“Earn the double amount of Shop&Win euros this holiday season by using your Diners Club cards in collaborating businesses!”.Diners Club members were also informed about the offer through Copies of their monthly card

Bills, SMS messages and e-mail, while advertising material was placed in collaborating stores.

I

F


http://www.alphabonus.gr

< 43 / 64 >

Completion of the big Enter cards competition“Every day Enter – Every day profit!”

he big Enter cards competition has ended! A total of 84 lucky participants won Euro 500 each, in cash, following the

completion of the draws.

Specifically, Enter Bonus American Express®, Εnter Visa and Εnter MasterCard® cardholders, who used their cards

for their daily purchases from 26.9.2016 through 21.12.2016, were instantly included in daily draws, where one lucky

participant won Euro 500.

As part of the promotional activity, the Alpha alerts service was added to Enter Visa and Enter Mastercard debit cards

free of charge, until 31.12.2016. Cardholders were also able to keep the Alpha alerts service from 1.1.2017, at the

special price of Euro 6 per year.

The promotional activity was advertised in Print Media, online, in the Card Portal and in Copies of the cards’ monthly Bills.

T


< 44 / 64 >

Mastercard® promotional activities

lpha Bank supported the Christmas offer carried out by

Mastercard in collaboration with Kotsovolos Stores.

Specifically, Alpha Bank Mastercard cardholders who carried

out purchases at Kotsovolos stores all over Greece from December 5, 2016 through January 5, 2017, instantly took

part in a draw where 6,000 lucky winners won Euro 30 on their

next purchase.

The offer was announced on the Card Portal and was also

featured in Copies of the cards’ monthly Bills.

Alpha Bank also participated in the promotional activity that

Mastercard held in collaboration with the e-FOOD online food

delivery website. Specifically, Alpha Bank Mastercard cardholders who used their cards to pay for their online orders

from December 15, 2016 through January 15, 2017,

took part in a draw where 600 lucky winners won Euro 5 every

day on their next order.

Additionally, one big lucky winner won 10 times the value of

all orders they made online at e-FOOD, over that period of time.

The promotional activity was announced on the Card Portal.

A


< 45 / 64 >

Affinity Card Christmas offer

ffinity World Mastercard® cardholders were able to benefit from a Christmas double rewards offer! Specifically,

by carrying out purchases at any Inditex Group store from December 15 through December 31, 2016,

aforementioned cardholders won 5% on the value of their purchase in Affinity euros.

They also instantly became eligible for one of 50 Zara giftcards, worth Euro 100 each, by taking part in a draw.

The offer was announced on the Card Portal and was also featured in Copies of the cards’ monthly Bills.

A


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Together with the children at the Museum and the Theatre!

s part of its Corporate Social Responsibility programme “Together with the children at the Museum and the Theatre”,

Alpha Bank held two cultural events on Sunday, December 18, 2016, in Athens and Thessaloniki, so that children

housed in foundations could enjoy theatre performances in a festive environment during the holiday season.

Specifically, in Athens, children from the Hatzikyriakeio Foundation for Child Protection, the Lyreio Children’s Foundation

and the Friends of the Child Association attended the performance “A Dragon… But which Dragon?” at the Porta Theatre.

In Thessaloniki, children from the Association of Friends of Children with Rheumatic Diseases, the Melissa Girls’ Orphanage

and the SOS Children’s Villages in Plagiari attended Carmen Ruggeri’s theatre performance “The Barber of Seville”, at the

Thessaloniki Concert Hall.

The events took place with the assistance of volunteers from the Bank’s Personnel, who prepared the venues,

welcomed the children and handed out Christmas presents.

A

Athens

Thessaloniki

CORPORATE SOCIAL RESPONSIBILITYΜazi

< 47 / 64 >

The “Smile of the Child”at the Goulandris Natural History Museum

s part of the Bank’s “Together with the children at the Museum and the Theatre” programme, on Saturday,

November 12, 2016, children from the “Smile of the Child” organisation visited the Goulandris Natural History Museum

and were taken on a guided tour of the exhibition featuring live reptiles and amphibians. The educational Exhibition, part

of the 1st Herpetological Symposium, was sponsored by the Bank. It showcased amphibians and reptiles residing in Greece

and other countries and emphasised on their importance in nature and our lives.

A


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The Bank assisted the Developmentof Primary School Libraries

s part of its “Together, for better health” programme, conducted at the islands of Astypalaia, Kalymnos,

Karpathos, Kos, Leros, Patmos, Symi and Halki in 2015, the Bank continued its social contributions to these

islands in 2016 by helping develop the Libraries of local Primary Schools.

Hence, for the first time, the Bank launched the “Development of Primary School Libraries” initiative in October

and November 2016, so as to enrich the Libraries of local Primary Schools but also to reinforce the voluntary participation

of colleagues from local Bank Branches, who helped deliver the books to the islands’ Primary Schools.

A

SymiPatmosLeros

Astypalaia KosKalymnos Karpathos

Halki


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“The Architecture of Libraries:From the Minoan era to Michelangelo”

he Bank sponsored the exhibition “The Architecture of Libraries: From the Minoan era to

Michelangelo (1600 BC-1600 AD)”, which was on display at the Main Building of the Benaki

Museum from November 30, 2016 through January 8, 2017.

The Exhibition presented the architectural evolution of rooms and buildings used to house and

preserve engravings. It was structured into five different sections, each one representing the

architectural evolution of libraries in the Greek world, the Roman era, the Byzantine Empire, Western

Europe during the Middle Ages and the Renaissance, respectively.

Architect Konstantinos Sp. Staikos, author of the book bearing the same title as the Exhibition,

was the Exhibiton’s designer and curator.

T

Alpha Bank sponsored the 27th “Greek Economy” Conferenceorganised by the American-Hellenic Chamber of Commerce

he Bank sponsored the 27th Hellenic-American Chamber of Commerce “The Greek Economy” Conference, titled “Greece and the global disruptive environment: A look into the future”, held on November 28 and 29, 2016, in Athens.The Conference was part of the activities the Chamber launched after proclaiming 2016 as a year of Development and Employment.The Bank was represented by the Chairman of the Board of Directors Vasileios T. Rapanos and the Executive General Manger – Chief Digital Officer and Retail Banking Products Damianos I. Charalampidis, who delivered a speech, as well as Bank Executives.Representatives of the private and public sector from Greece and abroad further attended and exchanged views about the direction the Greek economy is heading.

T


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Alpha Bank sponsored the 14th CorporateSocial Responsibility Conference organised

by the American-Hellenic Chamber of Commerce

he Bank sponsored the 14th Corporate Social Responsibility conference, titled “Redefining the

CSR vision: Innovate, Circulate, Engage”, which was held by the American-Hellenic Chamber of

Commerce on Thursday, November 3, 2016, at the Benaki Museum.

During the Conference, which was further endorsed by CSR Hellas, businesses and other institutions

were informed about new opportunities in the field of Corporate Social Responsibility as well as the

development of essential practices.

T

The Bank sponsoredSpecial Olympics Hellas events

n 1985, the United Nations General Assembly proclaimed December 5 as International Volunteer Day for Economic and Social Development, to honour the millions of volunteers who offer their services to other people.

Special Olympics would not have been possible without the devotion and enthusiasm of thousands of volunteers, who choose to dedicate some of their personal time to care for others.

Alpha Bank sponsored the Special Olympics Hellas events that took place in Athens, Hania, Alexandroupolis and Corfu, as part of the December 5th celebration.

I


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Alpha Bank sponsoredthe 13th Panorama of Ecological Films

he Bank sponsored the 13th Panorama of Ecological Films “Windows on the Planet”, which

was organised by the Elliniki Etairia – Society for Environment and Cultural Protection and

took place from Wednesday, November 30 through Saturday, December 3, 2016.

The Panorama featured screenings of award-winning Greek and foreign films as well as quality

documentaries from around the world that deal with the environment, ecology and culture.

The Panorama of Ecological Films is also a platform that enables filmmakers and experts to

exchange views, as it includes thematic discussions and public presentations. It is the only film

festival that focuses on environmental issues.

T

Alpha Bank sponsored the Universityof Piraeus’ Scholarship Programme

he Bank sponsored the Scholarship Programme of the University of Piraeus’ Department of Banking and Financial Management. The Programme rewards the best students of each academic year and, as a result, promotes excellence in public higher education.

The scholarships were presented during a ceremony held at the Hellenic Maritime Museum on Friday, December 16, 2016. A total of 47 undergraduate Department students were awarded, based on their performance during the academic year 2015-2016, as well as 24 postgraduate students.

The Manager of the Training Division Emmanuel Charalambidis was present and participated in the student award ceremony, on behalf of the Bank.

T


Kostas Paniaras

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Nocturne 1996Acrylic on canvas 140x120 cm

ARhodes Branch (640)

Kostas Paniaras, Nocturne, 1996Acrylic on canvas 140x120 cm

lthough he is one of the most genuine representatives of abstract art in Greece,

in the mid-1990s Kostas Paniaras made a powerful comeback to figurative canvas

art. The painting belonging to the Alpha Bank Art Collection is part of the artist’s Nocturne

series, which dates to that period and is an evolution of his Sea Landscapes, created

during 1988-1995. The sea and its depiction is what brings these works together.

Motivated by the sea landscape, so familiar to Paniaras because his birthplace, Kiato in

Korinthia, which borders the sea, was his sole source of inspiration, the artist explored,

with a lyrical yet also daring approach, the boundaries between depiction and abstraction.

In Nocturne the horizon is placed high up, following the Impressionist standards, so that

the sea genuinely takes over the greatest part of the canvas surface. The colours are

dull and dark, portraying a tumultuous sea and a black sky. Intense white and gray

paintbrushes make up the sky, while the sea, almost entirely black, without any colour

variation, leaves few glimmers of white, gray and yellow. The crude, almost expressionist

style of this painting makes the audience experience the genuine emotion that the artist

himself felt when looking at the rough sea at night. Its power exceeds any realistic,

detailed approach.

Μazi CULTURE SPECIAL • ART NETWORK

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Kostas Paniaras(Kiato 1934 – Athens 2014) Curriculum Vitae

He studied painting at the Athens School

of Fine Arts, at the workshop of Yiannis

Moralis, while he had his first painting

classes with Theodoros (Errikos) Lekos.

He moved to Paris in 1956, where he

remained until 1975, while he also lived in

the United States and Persia. His paintings

varied between non-figurative, experiential

art. His sculptures were defined by

materials he used, which reconstructed

the artist’s vision based on classical,

abstract or post-modern forms.

Μazi CULTURE SPECIAL • ART NETWORK

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Prefecture of Heraklion(Knossos)

Frame at the Heraklion Branch (661)

K nossos, five kilometres south of Heraklion, was the centre of the Minoan civilisation. Legendary King Minos dwelt there,

in an imposing palace built on a hill, next to the River Kairatos. The first Minoan palace was built around 2000 BC and was

probably destroyed in 1675 BC by an earthquake. Other buildings were consequently built and Knossos developed into a big

city. The Labyrinth (maze), one of the most important works of Daedalus, was situated in the basement of the Minoan palace.

While entering the Labyrinth was easy, leaving it was nearly impossible, because of the many corridors and turns, which usually

did not lead anywhere. According to mythology, Minos, in order to be recognised as the King of Crete, asked Poseidon to send

him a sign, to confirm the will of the gods. Poseidon sent him a bull of incomparable beauty and Minos, instead of sacrificing it

to the god, as he was obliged to do, held on to it and sacrificed another bull. To punish Minos, Poseidon made his wife,

Pasiphae, fall in love with the bull and mate with it. That is how the Minotaur was born, a monster with a human body and a

bull’s head that fed on human blood. Minos put the Minotaur in the Labyrinth, the same place where he imprisoned his enemies.

This myth naturally inspired coin engravers. The Knossos palace Labyrinth became the emblem of the city’s coins and was

depicted on their reverse over different periods of antiquity.

Μazi CULTURE SPECIAL • HISTORY OF COINS

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A

Renewal of Alpha Supporting Services S.A. Certification in accordancewith the ISO 20000-1:2011, ISO 22301:2012 and ISO 9001:2008 standards

Alpha Supporting Services S.A.

lpha Supporting Services S.A. successfully renewed its certification regarding the “Provision and Management of

Banking Systems IT Services”, in accordance with international standards ISO 20000-1:2011, ISO 22301:2012 and

ISO 9001:2008. The renewal was carried out by internationally acclaimed certification bodies.

The implementation of the ISO 20000-1:2011 IT Services Management System standard already in 2010 (one of the first

such implementations in Greece) as well as the ISO 9001:2008 Quality Management System and the ISO 22301:2012

Business Continuity Management System, demonstrates the Company Management’s continuous commitment to providing

quality and effective IT services and to ensuring Guaranteed Availability Service Levels.

It further corroborates that all of the Company’s business activities are validated, that a monitoring point system is in

place and that performance indicators, which affect service quality, are regularly measured working towards constant

improvement. It also makes sure that a Business Continuity and Recovery from Destruction Plan is in existence, which

safeguards IT services even in cases of termination.

Alpha Supporting Services S.A. was founded in 2007 and is a wholly-owned subsidiary of the Alpha Bank Group. It is the

main provider of IT services to Group Companies in Greece and abroad. The Company is staffed by highly qualified

technical and administrative Personnel and offers modern and highly available data infrastructure.

Μazi GROUP COMPANIES

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O

Alpha Bank Gold Personal Banking Service


n December 19, 2016, Alpha Bank Cyprus Ltd launched its Alpha Bank Gold Personal Banking Service, designed to

offer quality customer service by providing specialised, personal banking services. Through the new Service, Bank

Customers can work with their own Personal Advisor to choose from a broad range of

products, enjoy privileged rates and priority in transactions.

Personal Advisors are responsible for Customers’ overall relationship with the Bank.

Working closely with Customers so as to cover all their banking needs, Personal

Advisors are highly qualified, they are equipped with specialised tools and they enjoy

the support of experienced Executives.

Additionally, specially designed venues have been created exclusively for Alpha Bank

Gold Personal Banking Customers, to ensure privacy, comfort and quality as well as

priority in transactions.

Privileged rates, such as term deposits with high performance, are another important

benefit that Alpha Bank Gold Customers enjoy in their banking transactions. Through

this Service, the Alpha Bank Gold Enter Visa debit card, which offers unique privileges

and discounts to Alpha Bank Gold Customers, is also provided free of charge.

DAlpha Bank Cyprus Ltd Social Contribution

uring the holiday season, instead of sending out cards and gifts, the Bank offered financial assistance, food supplies

and essentials to social groceries, foundations, children’s homes, charity organisations and institutions, which support

families and people in need all around Cyprus. At the same time, the Bank offered its support to Parent Associations in

schools across Cyprus, for the needs of students living in poverty.

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A

The Bank supported the 4th Cyprus Banking Forum


I

3% CASHBACK Programme

n November and December 2016, an advertising campaign promoting the CASHBACK

Cash Return Programme, which applied to the Gold Alpha Bank Visa, Silver Alpha

Bank Visa and Alpha Bank CASHBACK MasterCard® cards, was launched. Specifically,

from November 1 through December 31, 2016, Customers enjoyed a 3% cash return on

their cards for all transactions carried out at any gas station, super market and mobile

phone company, regardless of the amount.

The campaign was launched on television, radio, Print Media and online and further included

outdoor advertisements.

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

lpha Bank Cyprus Ltd was one of the supporters of the

4th Cyprus Banking Forum, which took place on Wednesday,

December 1, 2016, in Nicosia.

The Conference, which presented the latest banking trends and

the main developments in the banking industry in Europe, was

attended by bank executives, banking services professionals as

well as Executives, Customers and Partners of the Bank.

The Managing Director of Alpha Bank Cyprus Ltd Georgios

Georgiou was one of the speakers. He took part in a discussion

titled: “The current situation, the challenges and opportunities

and the future of the banking sector in Cyprus”.Mr Georgiou during his presentation.


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ANew Alpha Shop Loyalty Programme by Alpha Bank Romania

Alpha Bank Romania

TDistinction for Alpha Leasing Romania

he well-known monthly edition Piața Financiară, which specialises in banking and finance, presented Alpha Leasing

Romania with the “Award for Excellence for financial performance in Romania’s leasing market”.

The award ceremony was held as part of an event organised by Piața Financiară, in December 2016.

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

lpha Bank Romania held a special event to celebrate the launch of

the new Alpha Shop Loyalty Programme, attended by representatives

of the Programme’s Partners, members of the Alpha Bank Romania

Management as well as the Advisor to the Management of Alpha Bank

Leonidas Kasoumis.

During the event, Mr Kasoumis delivered a speech where he stressed

that the benefits offered by the Alpha Shop Programme will soon render

it just as popular as the Bonus Loyalty Programme in Greece.

Launched less than two months ago, the Programme has already

received the “Excellence Special Award for Innovation” by Business

Arena, a highly reputable monthly edition in Romania. The Executive

Retail Vice President of Alpha Bank Romania Cristian Daniel Dragos

received the award on behalf of the Bank.Left to right: Mr Cristian Daniel Dragos, Leonidas Kasoumis and the Executive President ofAlpha Bank Romania Sergiu Oprescu.


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AAlpha Bank Romania supported the Financial Education Programme

Alpha Bank Romania

AAlpha Bank Romania supported the “Christmas Trees” charity event

lpha Bank Romania supported the 16th “Christmas Trees” Festival,

the biggest charity event organised by “Save the Children”, held to

raise money so as to prevent children dropping out of school.

The money acquired during the charity event will be used to support 25,000

students, so that they can continue their schooling.

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

s part of the national Financial Education Programme that Alpha Bank Romania has been supporting for years,

the Bank hosted fourth-grade primary school students from the “Planets School” in Bucharest.

The Regional Manager of Alpha Bank Romania George Chirita was the main speaker at the event. He talked about the

Bank’s saving products and discussed with students

the meaning of credit, how to use a credit card and

how to capitalise interest. Students also participated

in coin recognition tests as well as simulation games:

they were given a credit card and asked to purchase

a bicycle, so as to understand that client credibility is

necessary when giving credit.


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F

Alpha Bank Srbija a.d. supported the “ALPHA Happy Tree” charity event


or the second consecutive year, Alpha Bank Srbija a.d. was the main sponsor of the “ALPHA Happy Tree” charity event,

held to bring some holiday magic to children housed in Foundations.

On December 22, 2016, children got together at the popular Delta City mall in Belgrade and, through games and arts, crafts

and recycling workshops, showed their creative skills by making presents for younger children also living in Foundations.

The event was designed to teach children the art of giving and supporting friends, so that they can become responsible adults

who will take care of others.

All presents were distributed to Centres and Foundations caring for children without parental care.


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I“Alpha among palaces”


n December 2016, Alpha Bank Srbija a.d. released the “Alpha among palaces” monograph, which presents the history

of the Bank’s Main Building, situated at 11, Kralja Milana Street, in Belgrade.

Written in three languages, namely Serbian, Greek and English, the monograph is the result of many years of research and

a collaboration between the Bank’s Marketing Division and a team of Art Historians, Professors from the Philosophy Faculty,

photographers, editors and others. Through rich visual material and accompanying texts, the monograph presents the long

history of the Building, which was constructed between 1922-1924 to house the Adriatic-Danubian Bank and, from the

beginning, housed exclusively banking activities. It further stresses the Building’s importance in 20th century Serbian

architecture as well as the significance of its façades and interiors in terms of Serbian art. The edition also features a

presentation of the Bank’s collection of art.


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D

The Chief Executive Officer of Alpha Bank Albania SHA Periklis Drougkas electedChairman of the Board of the Albanian Association of Banks

Alpha Bank Albania SHA social contribution


uring the annual meeting of the Albanian Association of Banks, held on December 14,

2016, the Chief Executive Officer of Alpha Bank Albania SHA Periklis Drougkas was

elected Chairman of the Board of the Association.

Founded in March 1999, the Albanian Association of Banks comprises 16 commercial

banks-members. Its purpose is to represent the interests of its banks-members with

regards to public, legal and regulatory authorities, as well as increase the potential of their

personnel, and improve the banking sector in the country. In addition, the Association has

a key role in improving professional banking standards in Albania, through technical

committees as well as training and informative public events about financial issues, held to

give a better understanding of the banking system.

A s part of its Corporate Social Responsibility Programme,

Alpha Bank Albania SHA donated, during the holiday season,

250 carts with food supplies, to support vulnerable groups around

the country, in all cities where the Bank is present.

The Chief Executive Officer of Alpha Bank Albania SHA Periklis

Drougkas addressed the event held at one of Tirana’s Social Centres,

which was also attended by the Mayor of Tirana. He stressed the

importance of solidarity during the holiday season.

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T

Bonus Rewarding Programme


o celebrate the one-year anniversary of the Bonus Rewarding Programme, the first and unique loyalty programme of

the Albanian market, American Express® cardholders enjoyed cash return offers throughout December 2016.

Specifically, American Express cardholders enjoyed cash returns of up to 10% and 20% on the value of their purchases, at

Programme Partner stores.


Hellenic Institute for Business Ethics Day Conference

On Tuesday, November 1, 2016, the Hellenic Institute for Business Ethics (EBEN GR) held a day conference, titled

“Business Ethics and Society Values as a priority in education”, at the Aegli venue of the Zappeion Hall.

The Conference included a competition of postgraduate student theses, jointly organised by Alpha Bank and the University

of Nicosia, where the Bank presented an award to the best thesis.

The Greek edition of the Spanish art historian José Gudiol’s book constitutes the

Commercial Bank of Greece’s contribution to the commemoration of the 450th

anniversary of the birth of the great Cretan painter Domenikos Theotokopoulos,

better known as El Greco. Gudiol’s scholarly, well-documented texts, written with

great sensitivity and fluency, and the numerous illustrations provide the reader with

a full picture of the life and work of El Greco, one of the greatest figures in European

painting.

The Publication may be obtained either by visiting the “ALPHA BANK – CULTURE

store” (40, Stadiou Street, ATHENS), the e-shop www.alpha.gr/alphapolitismos

or by placing an order via telephone or e-mail (tel.: +30 210 326 2465,

e-mail: [email protected]).

Alpha Bank offered the publication “Domenikos Theotokopoulos, El Greco,

1541 - 1614” at a discount of 40% throughout January 2017.

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José GudiolTranslated by Kleri SkandamiAthens 1990Commercial Bank of GreeceDimensions 28.5 x 23 cm 382 pages, 353 illustrationsGreekISBN 960-7059-00-XPrice: Euro 24.00

AT A GLANCEΜazi

http://www.alpha.gr/alphapolitismos


ΜaziOF ALPHA BANK · Alpha Bank received a number of significant distinctions this year, ... for...

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