στρατηγική ανάλυση...

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  • & . , . email gouscos@di.uoa.gr - web http://www.di.uoa.gr/~gouscos

    : PEST, SWOT

    . 2005-2006, : http://eclass.uoa.gr/DI262

    mailto:gouscos@di.uoa.grhttp://www.di.uoa.gr/~gouscoshttp://eclass.uoa.gr/DI262

  • :

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 2

  • : (.)

    -

    (, , )

    -

    ( PEST, SWOT, ...)

    (IT Governance)

    (operational performance)

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 3

  • (environmental scan)

    (situation analysis)

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 4

  • PEST SWOT

    PEST

    ,

    SWOT

    , , , ...

    PEST

    SWOT

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 5

  • PEST

    :

    (SLEPT, STEEPLE, PESTILI ..) :, ,

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 6

  • / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 7

  • / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 8

  • -

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 9

  • / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 10

  • High Impact Tools and Activities for Strategic Planning: Creative Techniques for

    Facilitating Your Organization's Planning Process. Rod Napier, Clint Sidle, Patrick

    Sanaghan. McGraw-Hill; December 1997. [ Amazon.com ]

    Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results

    Fast!. Robert W. Bradford, Robert W. Bradford, J. Peter Duncan, Brian Tarcy. Chandler

    House Press; September 1999. [ Amazon.com ]

    Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business

    Competition. Craig S. Fleisher, Babette Bensoussan. Prentice Hall; March 2002.

    [ Amazon.com ]

    Contemporary Strategy Analysis: Concepts, Techniques, Applications. Robert M. Grant.

    Blackwell Publishers; January 2002. [ Amazon.com ]

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 11

    http://www.amazon.com/exec/obidos/ASIN/0079137261/ref=pd_sxp_elt_l1/103-4049714-1371840http://www.amazon.com/exec/obidos/ASIN/1886284466/qid=1099062016/sr=2-1/ref=pd_ka_b_2_1/103-4049714-1371840http://www.amazon.com/exec/obidos/ASIN/0130888524/qid=1099062016/sr=2-2/ref=pd_ka_b_2_2/103-4049714-1371840http://www.amazon.com/exec/obidos/tg/detail/-/0631231366/qid=1099062358/sr=1-3/ref=sr_1_3/103-4049714-1371840?v=glance&s=books

  • (.)Strategic Management and Business Analysis. David Williamson, Peter Cooke, Wyn

    Jenkins, Keith Michael Moreton. Butterworth-Heinemann; December 2003

    [ Amazon.com ]

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 12

    http://www.amazon.com/exec/obidos/ASIN/0750642955/ref=sib_rdr_dp/103-4049714-1371840

  • PEST

    [ BusinessBalls.com ] [ LearnMarketing.com ] [ MarketingTeacher.com ] [ NetMBA.com ]

    [ QuickMBA.com ] [ Tutor2U.net ] [ ValueBasedManagement.net ]

    PEST

    [ BNet.com ]

    e-books

    [ JustAMinute.com ] [ MindTools.com ]

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 13

    http://www.businessballs.com/pestanalysisfreetemplate.htmhttp://www.learnmarketing.net/environment.htmhttp://www.marketingteacher.com/Lessons/lesson_PEST.htmhttp://www.netmba.com/strategy/pest/http://www.quickmba.com/strategy/pest/http://www.tutor2u.net/business/strategy/PEST_analysis.htmhttp://www.valuebasedmanagement.net/methods_PEST_analysis.htmlhttp://www.bnet.com/search.aspx?&scid=1767http://www.justaminute.com.au/pages/default.cfm?page_id=21998http://cgi.www.mindtools.com/cgi-bin/www.mindtools.com/sgx2/shop.cgi?page=orderform_mindtools.htm

  • SWOT (strengths) :

    (weaknesses) :

    (opportunities) :

    (threats) :

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 14

  • SWOT (.)

    Weaknesses1. . . .2. . . .3. . . .4. . . .5. . . .

    Strengths1. . . .2. . . .3. . . .4. . . .5. . . .

    Threats1. . . .2. . . .3. . . .4. . . .5. . . .

    Opportunities1. . . .2. . . .3. . . .4. . . .5. . . .

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 15

  • SWOT

    ;

    ;

    ;

    ;

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 16

  • SWOT

    ;

    ;

    ;

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 17

  • SWOT

    ;

    ;

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 18

  • SWOT

    ; ; ; ; ; ; ;

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 19

  • SWOT :

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 20

  • SWOT : (.)

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 21

  • SWOT : CB-BUSINESS

    (FP5/IST-2001-33147)

    (http://www.cb-business.com)

    (intermediation)

    (one-stop e-Government

    services)

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 22

    http://www.cb-business.com/

  • SWOT : CB-BUSINESS(.)

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 23

  • SWOT : CB-BUSINESS(.)

    Not fully developed e-payment Schemes (though architecturalprovisions exist)Not fully developed security and e-signature mechanisms (though architectural provisions exist)presently only English support can be multi-lingual in the futureLack of current back office integration with Service Providers (though architecturalprovisions exist)

    Cross-border applicabilityIntermediates both informational & transactional servicesProvision of seamless & transparent ServicesSupports some communication channels (online, e-mail, SMS) Easy to create new services and adapt existing onesMultiple benefits to service providers and end-users (cost-saving, time-saving, easier services etc.)

    WEAKNESSESSTRENGTHS / COMPETITIVE ADVANTAGES

    Not fully developed e-payment Schemes (though architecturalprovisions exist)Not fully developed security and e-signature mechanisms (though architectural provisions exist)presently only English support can be multi-lingual in the futureLack of current back office integration with Service Providers (though architecturalprovisions exist)

    Cross-border applicabilityIntermediates both informational & transactional servicesProvision of seamless & transparent ServicesSupports some communication channels (online, e-mail, SMS) Easy to create new services and adapt existing onesMultiple benefits to service providers and end-users (cost-saving, time-saving, easier services etc.)

    WEAKNESSESSTRENGTHS / COMPETITIVE ADVANTAGES

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 24

  • SWOT : CB-BUSINESS(.)

    THREATSOPPORTUNITIES

    Existing (partial) competitionmay in the future develop directly competitive servicesKey challenge is to adapt to different national legal frameworksSize of market demand for cross-border services isrelatively small

    Possibility to adapt CB-BUSINESS to G2C and G2G ApplicationsPossibility to include new & complementary servicesExisting provisions for advanced IT mechanisms (e.g. web-service approach, advanced WAP, etc)Open to the inclusion of additional countries (EU, accession and beyond Europe)

    THREATSOPPORTUNITIES

    Existing (partial) competitionmay in the future develop directly competitive servicesKey challenge is to adapt to different national legal frameworksSize of market demand for cross-border services isrelatively small

    Possibility to adapt CB-BUSINESS to G2C and G2G ApplicationsPossibility to include new & complementary servicesExisting provisions for advanced IT mechanisms (e.g. web-service approach, advanced WAP, etc)Open to the inclusion of additional countries (EU, accession and beyond Europe)

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 25

  • PEST/SWOT

    Economic factorsPolitical factors

    Technological factorsSocio-cultural factors

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 26

  • SWOT/TOWS 4 Strengths1. . . .2. . . .3. . . .4. . . .5. . . .

    Weaknesses1. . . .2. . . .3. . . .4. . . .5. . . .

    Opportunities1. . . .2. . . .3. . . .4. . . .5. . . .

    S-O

    W-O

    Threats1. . . .2. . . .3. . . .4. . . .5. . . .

    S-T

    W-T

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 27

  • SWOT

    W-T : W-O : S-T : S- :

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 28

  • ; ;

    PEST SWOT

    o ;

    TOWS

    / & / / & / / & / : PEST, SWOT. , gouscos@di.uoa.gr # 29

  • High Impact Tools and Activities for Strategic Planning: Creative Techniques for

    Facilitating Your Organization's Planning Process. Rod Napier, Clint Sidle, Patrick

    Sanaghan. McGraw-Hill; December 1997. [ Amazon.com ]

    Simplified Strategic Planning: A No-Nonsen