Η ανάλυση SWOT - kemel.gr · PDF fileΗ...

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  • SWOT

    .

    , ,

    , ,

    (Business Plan).

    , ,

    --

    .

    SWOT.

    , SWOT

    .

    PESTEL

    ( )

    SWOT :

    Strengths, Weaknesses, Opportunities, Threats

    :

    , , , .

    SWOT Albert Humphrey,

    60 70 Stanford University.

    SWOT, .. :

  • SWOT ,

    .

    SWOT (Strengths)

    (Weaknesses) , (Opportunities) (Threats)

    .

    .

    .

    (.. , ,

    ,

    , .).

    ,

    ,

    (.. ,

    , / , .).

    ,

    .

    http://www.google.gr/url?sa=i&rct=j&q=swot+analysis+template&source=images&cd=&cad=rja&docid=ylp4WCoj6eBwwM&tbnid=ui8SJD5slVcCMM:&ved=0CAUQjRw&url=http://madebybrian.com/scripts/personal-swot-analysis-example-student&ei=jeb6UKm8E9KY1AW5tIHYDA&bvm=bv.41248874,d.d2k&psig=AFQjCNFTCB4sH0YIf3xEnXMendJw0Jl5zw&ust=1358706701688830http://www.google.gr/url?sa=i&rct=j&q=swot+analysis+template&source=images&cd=&cad=rja&docid=q7xO27mgev8nOM&tbnid=t5w_ND9tJoOQRM:&ved=&url=http://en.wikipedia.org/wiki/SWOT_analysis&ei=Yz78UN_aCK6S0QWw4oHQDA&bvm=bv.41248874,d.d2k&psig=AFQjCNHrC-2o9RM2SP3uHCKqXVMenh0rVQ&ust=1358794723579917

  • :

    / .

    .

    (brand name).

    (niche market).

    , .

    .

    ( ,

    , .).

    .

    .

    .

    .

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    .

    :

    ;

    !

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    (.. ,

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    , service & ,)

  • :

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    : ,

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    .

    , , , , , .

    :

    (. ,

    , .).

    (. ).

    .

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    , .

    (.. ).

    ( , , , .).

    (. amazon, e-shop, eBay, .).

    (. blogs, facebook, twiter,.).

    , :

  • , ,

    .

    ,

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    ,

    .

    ( ) :

    .

    .

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    ,

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  • SWOT

    SWOT

    .

    ,

    .

    .

    ,

    .

    . ,

    !

    .

    SWOT,

    .

    .

    !

    !

  • SWOT :

    Tips SWOT :

    (.

    / -

    & , (..

    ...)

    SWOT

    ,

    SWOT

    SWOT :

    o PESTEL

    Strengths

    * , , & service

    * Chef

    *

    *

    *

    Weaknesses

    * Parking

    *

    * Bar

    *

    *

    Opportunities

    *

    * menu

    * Catering

    *

    Threats

    *

    *

    *

    *

  • o ( USP Analysis

    Unique Selling Proposition-Competitive Edge

    o (Core Competence

    Analysis)

    PESTEL

  • PESTEL

    ,

    .

    PESTEL :

    (Political)

    (Economical)

    (Social)

    (Technological)

    (Environmental)

    - (Legal)

    , ,

    .

    .

    :

    , ,

    ,

    , , ,

    ... .

    (.. ...).

  • .

    :

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    , ,

    , ,

    '

    PESTEL.

    :

    , ,

    .

  • , .

    .

    ]

    . ,

    .

    :

    & (R&D),

    , .

    &

    o ,

    outsourcing.

    ,

    , ,

    . ,

    ,

  • .

    -

    ,

    , ,

    , ,

    ,

    .

    ,

    .

    2013

    .