Η ανάλυση SWOT - kemel.gr · PDF fileΗ...
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SWOT
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, ,
, ,
(Business Plan).
, ,
--
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SWOT.
, SWOT
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PESTEL
( )
SWOT :
Strengths, Weaknesses, Opportunities, Threats
:
, , , .
SWOT Albert Humphrey,
60 70 Stanford University.
SWOT, .. :
SWOT ,
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SWOT (Strengths)
(Weaknesses) , (Opportunities) (Threats)
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http://www.google.gr/url?sa=i&rct=j&q=swot+analysis+template&source=images&cd=&cad=rja&docid=ylp4WCoj6eBwwM&tbnid=ui8SJD5slVcCMM:&ved=0CAUQjRw&url=http://madebybrian.com/scripts/personal-swot-analysis-example-student&ei=jeb6UKm8E9KY1AW5tIHYDA&bvm=bv.41248874,d.d2k&psig=AFQjCNFTCB4sH0YIf3xEnXMendJw0Jl5zw&ust=1358706701688830http://www.google.gr/url?sa=i&rct=j&q=swot+analysis+template&source=images&cd=&cad=rja&docid=q7xO27mgev8nOM&tbnid=t5w_ND9tJoOQRM:&ved=&url=http://en.wikipedia.org/wiki/SWOT_analysis&ei=Yz78UN_aCK6S0QWw4oHQDA&bvm=bv.41248874,d.d2k&psig=AFQjCNHrC-2o9RM2SP3uHCKqXVMenh0rVQ&ust=1358794723579917
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(. amazon, e-shop, eBay, .).
(. blogs, facebook, twiter,.).
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SWOT
SWOT
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SWOT,
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SWOT :
Tips SWOT :
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SWOT
,
SWOT
SWOT :
o PESTEL
Strengths
* , , & service
* Chef
*
*
*
Weaknesses
* Parking
*
* Bar
*
*
Opportunities
*
* menu
* Catering
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Threats
*
*
*
*
o ( USP Analysis
Unique Selling Proposition-Competitive Edge
o (Core Competence
Analysis)
PESTEL
PESTEL
,
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PESTEL :
(Political)
(Economical)
(Social)
(Technological)
(Environmental)
- (Legal)
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PESTEL.
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& (R&D),
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outsourcing.
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2013
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