Έρευνα υποψηφίων...

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Η νέα πραγματικότητα και οι κρίσιμοι παράγοντες που οδηγούν στην ανάπτυξη και ευημερία franchisees και franchisors καταγράφονται στη νέα Έρευνα προς Νέους Υποψήφιους Franchisees που πραγματοποιήθηκε το Δεκέμβρη του 2015 από το FRANCHISE SUCCESS.

Transcript of Έρευνα υποψηφίων...

  • 24 Franchise 2016

    franchisees 2015

    franchisees franchisors Franchisees 2015 Franchise Success. franchising, . , , franchisors.

    , - Franchise success - - 2015 , franchisees.

    Franchise success The Franchise co. Franchisees 1032 2015 - 2016.

    10%

    90%

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    franchisee;

    franchisee ( franchise)

    franchisee ( franchise)

    .1

    135%

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    71%

    1

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    2015 -

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    2000 - 2005

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    .2

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    franchise;

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  • Franchise 2016 25

    .1 10% franchisees 90% - franchisee. - 40% franchisee - franchise, - 3% franchisee , - - franchising - franchisors. - 60% - franchisee franchising - . - franchisees - franchise.

    , - 2, 83% 35% - 2 3 , franchise - - . - franchising, - - . - - 6 , - . - - franchising - franchisor franchisee. - franchising - . - 3, , - franchising, . - -. 6%, - franchisors, - .

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    .4

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    24

    .5

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    franchise;

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    .6

    23%

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    franchise

    .7

  • 26 Franchise 2016

    - franchising. - - -. 6% - franchising ( 3).

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    .9

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    .10

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    16%

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    3

    .11

  • The Franchise Co HPOOPIE FRANCHISING: .: 210 6756200-1 E-mail: pgr@tfc.gr WEB SITE: www.thefranchiseco.gr

    FRANCHISEES

    , -

    franchising

    - franchisee

    .

    Master Franchise

    FRANCHISE

    & Concept

    &

    .

    -Leasing Factoring

    REAL ESTATE

    , , Leasing

    Site Location Analysis

    A

    ...

    EIIKA POPAMMATA XPHMATOOTHHIA YOHIOY FRANCHISEES

    FRANCHISE FINANCE

    E

    FAS_074-075_EPENDYT 12-05-10 10:30 74

    FRANCHISEES ,

    franchising

    franchisee

    Master

    Franchise Succession Planning

    FRANCHISE &

    &

    REAL ESTATE & FRANCHISE RESALES , , Leasing

    Site Location Analysis Franchise Resales

    ( )

    - Leasing Factoring

    FRANCHISE CONSULTING

    The Franchise Co. FRANCHISING: .: 210 6756200-1 E-mail: pgr@tfc.gr WEB SITE: www.thefranchiseco.gr

  • 28 Franchise 2016

    6 - 1. - franchising - -

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    - 2009 - 2014 - - - - . - ( 7). franchising - - 8% ( 6). - - ( 8).

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    franchisees - (62%) (20%) - ( 9). 6 .

    . 30% - 50% - - 50% ( 10). 70% -

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    .12

    12%

    88%

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    .14

    57,7%

    42,0%

    27,3%

    34,7%

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    1,0%

    franchise concept; ( 3 )

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    .13

  • 30 Franchise 2016

    - - - ( 11, 65% 2014).

    franchise - (80% 12)

    franchise (58%) - franchise - (- 13). franchising . franchising . 30% - franchising ( - - ). 1 3 - franchising ( - 2 ) (23%) - franchising ( 40% - ).

    - franchise - franchising ( 15). - - - - - ( - 31% ). - 26% - franchisees - . - internet - . - awareness, - , . budget - . , -

    63,3%

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    .16

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    5-10

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    .17

    84%

    14%2%

    franchisee

    Part time

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    .18

  • FRANCHISE HEALTH CHECK THE FRANCHISE CO. : . . THE FRANCHISE CO., T.: 210 67 56 200, E-mail: pgr@tfc.gr

    Franchise System Review System and Performance Improvement Turn Around and Crisis Management

    franchisors.

    , , ,

    franchisees franchisees .

    THE FRANCHISE CO., , Franchise Health Check,

    franchise , ,

    .

    Franchise Health Check

    FAS_029 12-05-10 08:43 29

    S TR ATEGIC AUDIT

    FR ANCHISE DE VELOPMENT AUDIT

    SALE S AUDIT

    LEGAL AUDIT

    OPER ATION AUDIT

    ORGANIZ ATIONAL AUDIT

    TR AINING AUDIT

    MARKE TING AUDIT

    FR ANCHISEE SURVE YS

    PERFORMANCE ME A SURE S AUDIT

    KNOWLEDGE MANAGEMENT

    PROFITABILIT Y AUDIT

    F INANCIAL AUDIT

  • 32 Franchise 2016

    - franchisees .

    franchise - ( 16). 27% franchisees -. - - - , - - franchising - - .

    (65%, - ) 5 concepts ( 17). franchisees - - .

    11% franchise .

    (84%) franchise franchising - ( 18).

    - franchise : (35%), brand name (33%), - (32%) franchisor (31%) ( 19). - , , . - - - - - 50%. , - franchisee ,

    11,3%

    15,0%

    17,7%

    35,7%

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    8,7% 3,3%

    ;

    .20

    48,7%

    70,0%

    41,3%

    29,0%

    0,3%

    ,

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    franchisor;

    .21

  • 34 Franchise 2016

    . -

    - , - franchise franchisees. franchisees brand name - .

    - ( 20) , . 2015 - -, - .

    franchisees franchisor - ( 21). - franchisees, - - - franchisor franchisees. Franchisees , franchise .

    franchisees - franchise franchisor - ( 77%, 22). internet - franchisees franchise - - .

    - franchisees - franchising internet. - .

    franchisees franchise - -

    47,3%

    33,3%

    17,3%

    35,0%

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    18,3%

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  • 36 Franchise 2016

    concept -