Creating your

online

professional

brand

ΔΙΑΔΥΚΤΙΑΚΗ

ΕΠΑΓΓΕΛΜΑΤΙΚΗ

ΤΑΥΤΟΤΗΤΑ

Katerina Antoniou

15 June 2013

Nicosia, Cyprus

Who?

Entrepreneurs

Social Entrepreneurs

Freelancers

Service Providers

Youth

Why?

Networking

Outreach

Legitimacy

How?

WHICH KEY WORDS DESCRIBE YOUR EXPERTISE?

CREATING A BRAND

A personal brand established through:

Social media profiles

Personal web pages

Blogs

Articles

Photos

Videos

Comments

Become a legitimate resource

ESTABLISHING YOUR BRAND

A strong brand must have:

A common message across channels

An identified target audience

Differentiation

Sustainability

Approachability

Innovation/Creativity: a spark!

Flexibility

Strong Visuals/Design

A COMMUNICATIONS STRATEGY!

TAILORING YOUR BRAND

Keep active through status updates

Update all profiles at once

Network through comments, recommendations, group

discussions

Keep informed of changes on privacy settings

Run occasional searches to monitor your brand

MANAGING YOUR ONLINE PRESENCE

What would you like a potential employer to see?

How about a group/page?

A visible brand: images and tips

Facebook ads

Check your privacy settings

FACEBOOK

Short and to the point

Hashtags

Live feed

Photos/Videos

Ability to grasp relevant current events

Becoming a resource

TWITTER

USEFUL TIPS:

Fill out all available sections (experience, skills etc)

Upload a professional photo

Import an updated CV

Link to all your social media, website and blog(s) through the

“Websites” section

Request for recommendations

Ask your contacts to endorse you on your skills

Make status updates to stay visible in network streams

Join relevant groups and answer questions

LINKEDIN

BLOGGING

THE ELEVATOR PITCH

You meet your dream employer/funder in the elevator

REMEMBER: Presenting yourself doesn’t mean “I am X, I

studied Y”, but instead “I have this information about this

topic”

You have one minute to present yourself

GO!

EXERCISE!