, , Gospodinova Dimitrinka: 49

: , 2008

. . : . . , . , . 2

3

4

4

5

6

81

81.1

121.2

141.3

201.4

271.5

281.6

351.7

401.8

432

482.1

522.2

532.3

542.4

562.5

572.6

593

623.1

643.2

663.3

673.4

683.5

693.6

714

724.1

744.2

754.3

804.4

855

875.1

885.2

895.3 :

915.4

92

94

101

105

1: 10 2: MARRIOT /16 3: 25 4: 30 5: 45 6: / 78 7: - 82 1: 32 2: 34 3: 40 4: 44 5: 49 6: WTO (2002)62 7: : 67 8: 86 1: 11 2: 15 3: 17 4: 23 5: 24 6: 24 7: 36 8: 41 9: 51 10: 71 11: 73 , , , . 20 . 60 , , . WTO ,

60, . . , -, . , . , . , .

, .

, , .

, . , , , , .

. , , , .

, . , .1 1.1 Lewis Chamber(1989), . , , , , .

, . , , .

:

,

, . , . . , , , . , . , , , . , , , .

1

1:

:apogeesolutions.net/dimosorestidos/files/main/mainmenu/PANEPISTIMIO/EAPA/16_03_05.ppt dr.Andrioti Anoixto Panepisteimio , , , , , , , , , . , , , . 1:

: . , , 2005, .129-130 , , , , , .

1.2

, , , . , .

, . . .

, , , , .

, . , . , , . , , , . , :

. 1.3 , . , , , , , . Neil Borden(1964) , , .

( p), Jerome McCarthy(1978) Phillip Kotler (1988) :

product ()

price ()

place ()

promotion () 2, politic () public opinion ( ).

2:

: Kotler, , .120

Jerome McCartney : : . , . : , , . . , (). ( ) , , , . , . , Marriott 2. , Marriott Hotels, , Marriott Marquis. Marriott , . , Marriott , Courtyard, Marriott. Marriott , Fairfield Inn, . . Marriott , , . , .

2: Marriott /

Marriot Marquis

Marriott

Courtyard

Fairfield Inn

: Kotler, .129 : . . . : . : , : , , . .

3:

: Doswell,2002 .

Jefkins(1994) :

1. , ,

2. (PLC-product life cycle)

3.

4. (brand name)

5. (image)6.

7.

8.

9.

10.

11.

12.

13.

14.

15. (Test marketing)16.

17.

18.

19. (after sales service)

20.

. (2005) , , . , . ( , .) ( , , ). , ( ) , .

, , . , , . , . 1.4

. . :

( ): . , , , , . . , . , . , .

: , , , , . , . . , , .

: . . , . , . .

: . , , . , . . , . , .

: . , . , . . , , , .

4:

: Sandhusen L. Richard, Marketing, 1993 , , , (, , ), , . , . .

, . . , , , , 5 5:

:apogeesolutions.net :26.02.08 6 . 6: ,

:apogeesolutions.net :26.02.08 , , , 3: 3:

A. B.

C.

. Sandhusen L. Richard, Marketing, 1993 , , , , , , . , , . , .

, , :

: , . : : , , , , .

: . : ,

,

1.5

, . . . , : .

.

, . , .

.

:

.

, . , . .

1.6 6 Sandhusen(1993): : , . . , , , , , , , , , .

(1999) , , . : 1. .

2. , , , , , , .3. , .

4. , , ,

5. , , . , . 4: (%) (%)(%)

24,313,920,8

36,231,634,6

, 15,812,714,7

10,517,713,0

27,038,030,7

7,911,49,1

12,53,89,5

: Leigh Lawton& David Parasuraman, So You Want Your New Product Planning To Be Positive, Business Horizons, ( 1980) : , . . , , . , . . , .

: , . : ; , .

, , , . , ( 1) . , .

1.

( x

50 100

150 200: Sandhusen L. Richard, 1993, . 354 : , , , . , , . , . : - , . , . , , .

: , , , / . , . , . .

, . Booz, Allen and Hamilton , 51 . 2. 58 12 , 7 , 3 , 2 1 .

2:

6055

20

15

105

(%)

: Booz Allen and Hamilton Inc, Management of New Products, New York, 1978, . 91.7

. . Stanton( 7) : :

:

:

:

:

: .

7:

: , 1999, .210 , , . , . Everett M. Rogers, :

(Innovators): , , , . . , . . . 2,5% / . (Early adopters): 13,5% / . . , (opinion leaders). , , . . (Early majority): / 34% . . , , . (Late majority): 34% . . , , . . (Laggards): 16% . . , , , , . 1.6 . , . , ,

, . / .

, .

, . , , , .

3:

: Rogers, Everett M. Diffusion of Innovation , The Free Press of Glencoe Inc, New York, 1982, p.162

1.8 , :

:

: : , : , , 8:

: . , , 1999

, , , .

, .

, .

Sandhusen Richard(1993) Booz, Allen&Hamilton, : , - 45%

- 29%

, , -25%

-19%

- 17%

2 . ( ) 5-6% . ( , ..), 10-12%.

. , 2 . , 99% 50 . , 92,4% 9 . , , 4/5 , 0,1% 250 , 1/4 .

60, . 2 1970, 12 , . 4 . 4:.

: WTO(2002), (2005) . .

2005 11 6% . , () 15 20%.

. 1980 290 . 2005 680 . . , -, . , .

5: (.) (%)

195025,3

196063,3274

1970165,8239

1980286,3173

1990459,2160

2000661,0144

2010(.)937,0141

: WTO 2002 , . . (Tourism Area Life Cycle) Butler(1980), , . Papatheodorou (2004) Butler (1980), . . , . . . , . . . , , . , , .

. , & , . . , . .

. , , , , . , , .

. . , . , , . , . , , . .

, (value for money). . , . , 20 , .

. . .

, , , , (city break), 2004. .2.1 , , . , , , , - : + . , .

( ). .

, 50% , 70% . . 7 12 tour operators. . 5: : , 2008 (21% ), (17%), (12%), (9%), (6,5%) (6%). ,

--73,61% - 79,83%

--13,30% -20,24%

--0,49% - 0,68%

- -4,51% - 6,38%

, ( 21,2% 2005), (17,5%), (8,8%), (5,3%), (5,2%) (7,5%). , , . , .

, , . 9:

: World Travel and Tourism Council, 2004, Competitiveness Monitor Tour Operators (Tour Operators, ..), .11 , . , .. , . , .. , .

, .2.2 , , , , , . 2010 . :

:

. . (.. , , ) .

2.3

; , , / , , , , : , : : , , , , , , : , , , & : , , , , , ,

2.4

( , ) . , . , , . . , , . . . . , , , . . : .

(2007), , : . 1,1 .

, , .

.

.

.

, .

2.5

, . , , , , , , , - .

, , .

.

.

, .

, .

2.6 , . ). , . : : , . : Broadway, , Empire State Building. : . : Disney World. . .

. , , .

, , , , , , , , , , .

, .

3 , , :

, , . 2004, 3 4%. 4% 2003 6% 2004. ( 2003 2000). . . - . . charter ( Ryanair, Easyjet, ..). . , . , . 45+ . . . .

, , ,

, Internet , , , .. () (.. , , , , ..) , , - ( ,)

WTO, o 700 () 1 2010 1,5 2020 6: WTO (2002)

: WTO, 2002

, WTO : , , . (.. ) (.. , ..). , (, ..) .3.1 , . , , . , ( & (2006), (2007), (2008), , (2007) :1. (15 , 27 : WTO 2002) 2. 3. (.. , , , , , , )4. (.. , , , .5. 6. 7. 8. 9. . 10. , . , , ( ) ( , , spa ), , (, , , , .) ( design boutique hotels). , , .3.2

(- - ) (.. , ) . , ( & (2004), (2007), , (2008), , (2007), (2007) :1. .2. .3. / .

4. . , 5. 6. (.. , ..).7. ( , ..)8. 9.

10. 11. (.. , ..), . -, .12. 13. 14. , 15. . , , 16. 17. 18.

19. , , ., (, .). . , , .. , , . (.. , , , .) .3.3 . (2007): : . , , . , . .1. - . 2. 3. , 4. 5. 6. 7. 8.

9.

10.

11. 12.

3.4 1.

2.

3.

4.

5.

7: : &

: UNWTO, EOT, , 3.5

, (2007) 15 , : . , , .

, . , , . . , (2008) , (, ) , , , , , , (USP) - . , , , , .

:

:

3.6 2010 :

( ), place marketing

(.. ,

, , , )

( ,

) (.. ,

)

(.. , , ,

, , , , , , , ..)

(

)

.

4 . , , , . . , , .

.

, , .

10:

4.1

:

.

:

, , . .

:

, .

:

. , , .

11:

: , .172

4.2

., .(2007), (2007), : &

& , (, , )

,

: . , , , .

., .(2007)

, & ,

(, )4.3

. . , . , , . , . , , . .

, (value for money). . , . , 20 , . . . . , , , , (city break), 2004. .

. .

() () 20 :

, 50% , 70% . .

. , .

. 80% , 14% 4,5%.

, ( 21,2% 2005), (17,5%), (8,8%), (5,3%), (5,2%) (7,5%). , , . , .

(21% ), (17%), (12%), (9%), (6,5%) (6%).

, , .

(Tour Operators, ..), .11 , . , .. , u963 . , .. , .

, , .

. 12 . .

6: / /

1999 0,95 9,62 1,20 1,58 0,86 0,87 13,76

2005 0,86 3,39 0,52 1,49 0,75 0,86 8,45

: World Bank, UNWTO, , , , . , , ( ), .14 .. . .

, , 10 , 1980. 1999 2005 29,5% . , 2010 1,44. , 1 .

. . 80 , . , , , .

. , , , WTTC.

8 , . , ,

. , , . 1996 2001 ( % ) . 2001 . 2005 2001, .

, 2006 8% 10%. , . , , , , , 1980.4.4 . .(2004)" , -, , . , , - - , , . , - - . , - . , , . . , , , , . . : 1. , .

2. (), , ( , ).

3. .

4. - - .

5. , "" .

(e-tourism) on-line , , , / , , , , , , (value chain) . ( ), (.. ), , , .

7: -

: E-Business Watch, (2002) on-line

on-line , . , , . , on-line . . , , 3,1 1996 33,8 1998, 1.000% (Travel Industry Association of America [TIA] 1999b). , , 10 , 30% " (Schuster 1998), (Birgit Proll, 2000). , , , , .

, , 24. , , , ., , .

, , , , , , , . , , .. . , , , . , .

5 (1999) , . , , , . ((1999), (2001), Kotler(2001), (1993) . , .

:

, .

, . Hamermesh, Anderson Harris : , , .

, , , .

, .

. :

, . .

.

5.1

, , . .

8:

1:

1:

1:

1: 1: 1,2,3

,

: Kotler P., Marketing Management Analysis, Planning and Control, 2001 1 , . , . , .

, , .. , 1. , . 1 1,2,3, . , . 1 , 1 , . , .

5.2

.(1999) , , . : , .

, .

5.3 :

. . . .(1999)

1. (, , .)2. ( , .)3. ( 4 999, 5 000-19 999, 20 000-49 999 .)4. (, )5. ( , ) , .1. ( 6, 6-11, 12-19, 20-34, 35-49, 50-64, 65+.)2. (, )3. ( )4. ( , .)5. ( 10 000, 10 000-15 000 .)6. (, , .)7. (, , .)

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 5.4 Kotler P.(2001) , :

.

.

.

.

.

.

, :

,

,

, .

, .

, . . , , . , , . . : ) , ) , ) , ) , ) ., , , , .1. Lewis C. Robert & Chamber E. Richard, Marketing Leadership in Hospitality and Tourism , New York 1989, Van Nostrand Reinhold, . 36

2. Wearne Neil, Morrison Alison, Hospitality Marketing, Butterworth-Heinemann, Oxford 1996, .363. Normann, R., Service Management: Strategy and Leadership in Service Businesses. New York 1985, Wiley4. . ,, , INTERBOOKS, 1999, . 191

5. . , , , 2005, .130

6. . , , INTERBOOKS, 1999, .194

7. Borden H Neil, The concept of the Marketing Mix, Journal of Advertising Research, 1964, . 197-208

8. Kotler Philip, , , , 1999, . 118-1209. Kotler Philip, , , , 1999, . 127-129

10. . , , , 2005, . 61

11. Jefkins, 1994 in . , , .. 2005, 4 , . 12-13

12. . , , .. 2005, 4 , . 13-14

13. Kotler P., Marketing Management, 2001, .21814. , Marketing , 1993, .11315. Kotler P., Marketing Management, 2001, .21816. , Marketing , 1993, .11317. . , 1993, .132-13418. . , INTERBOOKS, 1999, .19919. www.apogeesolutions.net, 26.02.0820. Leiper, N, Partial Industrialization of Tourism Systems. Annals of Tourism Research 17, 1993, .600-60521. . , , INTERBOOKS, ,1999, .201

22. Moutinho L., New Product Development. In Tourism Marketing and Management Handbook,S. F. Witt and L. Moutinho, eds.1989,. Hempel Hempstead: Prentice-Hall. , pp. 291-29423. Kotler Philip, , , , , 1999, .5424. Sandhusen L. Richard, Marketing, 1993, . 350

25. . , 1993, .140

26. Sandhusen L. Richard, Marketing, 1993 . 35027. . ,, , INTERBOOKS, , .208

28. Pessemier A. Edgard, New product decisions: An analytical Approach, McGraw-Hill Book Co, New York, 1966, . 22-2329. , . ,, , INTERBOOKS, 1999, .209-211

30. Stanton J William Fundamentals of Marketing, 1981, p. 207

31. , . ,, , INTERBOOKS, 1999, .214

32. . , , INTERBOOKS, 1999, .203-205

33. Sandhusen L. Richard, Marketing, 1993, .347-34834. Faulkner, B., 1992, .The Anatomy of the Evaluation Process. In Evaluation of Tourism Marketing, Journal of Travel Research, BTR Occasional Paper No.13, Canberra: Bureau of Tourism Research, pp6-9.

35. www.expedia.com/press?php4=43556

36. www.esaa.gr/getfile.php?id=3937. .., 9/1999. , , .., WTTC 2006 World. Travel & Tourism. Climbing to new heights, www.wttc.org38. http://www.eurobank.com/research/mel241006.pdf39. Butler R., 1980, The concept of a Tourist Area Cycle of Evolution: Implications for Management of Resources, Canadian Geographer, 14:5 p. 12, Papatheodorou Andreas, 2004. Exploring the evolution of tourism resorts, Annals of Tourism Research, Vol. 31, No.1, p.219-23740. Lozano Javier, Gomez Carlos- Maquieira, 11/2005. An analysis of the evolution of tourism destinations from the point of view of thw economic growth theory, Fondazione Eni Enrico Mattei, Nota Di Lavoro 14641. , 2005, 42. , (2008)

www.msmpart.aueb.gr/diss_seira_2/_.ppt43. Conti Giorgio, Peelli Carlo, 2004, Seaside tourism monoculture versus sustainability, The European Journal of Planning 2004/11, Enright J. Michael, Newton James, 2004, Tourism destination competitiveness: a quantitative approach, Tourism Management p. 777-778 44. http://www.eurobank.com/research/mel241006.pdf45. Mangion M., Durbarry R., Sinclair M., 2005, Tourism Competitiveness: Price and Quality, Tourism Economics, Vol.11, p.45-6846. Aquilo Eugeni, Alegre Joaquin, Sard Maria, 2005, The persistence of the sun and sand tourism model, Tourism Management 26, p.219-23147. http://www.eurobank.com/research/mel241006.pdf48. ., , ., 2006, , , , 4

49. www.economics.gr/articleData/Ta/2007/Kokkosis.htm50. www.esaa.gr/getfile.php?id=3951. www.eurobank.com/research

52. , 2008

www.msmpart.aueb.gr/diss_seira_2/_.ppt53. www.eurobank.com/research

54. www.esaa.gr/getfile.php?id=3955. ., 2007www.msmpart.aueb.gr/diss_seira_2/__.ppt56. www.eurobank.com/research

57. www.eurobank.com/research

58. www.esaa.gr/getfile.php?id=3959. apogeesolutions.net/dimosorestidos/files/main/mainmenu/PANEPISTIMIO/EAPA/01_06_05.

60. , http://users.forthnet.gr/agn/istam/toyri1.htm61. , ., , , , 2007, .65

62. , 2008

www.msmpart.aueb.gr/diss_seira_2/_.ppt63. , http://www.gnto.gr/pages.php?langID=1&pageID=738 64. , , , , 1999, .28-3165. , ., , , , 2007, .6566. www.esaa.gr/getfile.php?id=3967. , 2008, www.msmpart.aueb.gr/diss_seira_2/_.ppt68. & , ,2006, 314, 53, , 2007, http://www.economics.gr/articleData/Ta/2007/Kokkosis.htm, , 2008, www.msmpart.aueb.gr/diss_seira_2/_.ppt , , ,2005 apogeesolutions.net/dimosorestidos/files/main/mainmenu/PANEPISTIMIO/EAPA/01_06_05.ppt 69. & , 2004, 297, .116, , 2007, http://www.economics.gr/articleData/Ta/2007/Kokkosis.htm, , 2008, www.msmpart.aueb.gr/diss_seira_2/_.ppt , , ,2005 apogeesolutions.net/dimosorestidos/files/main/mainmenu/PANEPISTIMIO/EAPA/01_06_05.ppt ., 2007

www.msmpart.aueb.gr/diss_seira_2/__.ppt70. , http://www.t-p.gr/people/167 71. , 2007,http://www.economics.gr/articleData/Ta/2007/Kokkosis.htm, , ,2005 apogeesolutions.net/dimosorestidos/files/main/mainmenu/PANEPISTIMIO/EAPA/01_06_05.ppt

., 2007

www.msmpart.aueb.gr/diss_seira_2/__.ppt

72. ., 2007www.msmpart.aueb.gr/diss_seira_2/__.ppt , ,2005 apogeesolutions.net/dimosorestidos/files/main/mainmenu/PANEPISTIMIO/EAPA/01_06_05.ppt73. ,2007,http://www.economics.gr/articleData/Ta/2007/Kokkosis.htm, 74. ., , , 2008, morax, .1575. www.esaa.gr/getfile.php?id=3976. ,2007,http://www.economics.gr/articleData/Ta/2007/Kokkosis.htm, www.esaa.gr/getfile.php?id=3977. , , , Rosili, 2001 .19078. , . , , INTERBOOKS, 1999, . 17179. Zhou, Kevin Zheng, Brown, James R., Chekitan S. Dev and Sanjeev Agarwal (2007) The Effects of Customer and Competitor Orientations on Performance in Global Markets: A Contingency Analysis, Journal of International Business Studies 38, p.308-319

80. , ,2005 apogeesolutions.net/dimosorestidos/files/main/mainmenu/PANEPISTIMIO/EAPA/01_06_05.ppt ., 2007

www.msmpart.aueb.gr/diss_seira_2/__.ppt81. , ,2005 apogeesolutions.net/dimosorestidos/files/main/mainmenu/PANEPISTIMIO/EAPA/01_06_05.ppt82. ., 2005, http://www.t-p.gr/people/10183. . ., 2/2002, , , .. 784. , 2002, , 14, .5-885. . .,2004,

www.ebusinessforum.gr/engine/index.php?op=modload&modname=Downloads&action=downloadsviewfile&...- Vrana86. www.expedia.com/press?php4=4355687. , 2007, , www.keta-ionion.gr/Files/e-tourism.doc88. http://www.go-online.gr/ebusiness/specials/article.html?article_id=75789. , . , , INTERBOOKS, 1999, . 175

90. . , , INTERBOOKS, 1999, . 175, , , , Rosili, 2001, . 193, Kotler P., Marketing Management, 2001, 182, , , , 1993,.40

91. Hamermesh R., Anderson M and Harris J., Strategies for Low Market Share Business, Harvard Business Review, May-June 1978- The Surprising Case for Low Market share, Nov. Dec. 1992

92. , , , Rosili, 2001, . 194

93. , , , 1993,.4094. . , , INTERBOOKS, 1999, .176

95. Kotler P., Marketing Management Analysis, Planning and Control, sec.ed. Prentice-hall ins., New Jersey 1972, p. 182-187

96. . , , INTERBOOKS, , 1999, 175

97. , , , Rosili, 2001, .195-196

98. , . , , INTERBOOKS, 1999, 177

99. . , , INTERBOOKS, 1999, 179-182

100. Kotler P., Marketing Management, 2001, . 201

, , , 1993 . , , INTERBOOKS, 1999 , , , , 1999 ., , , , 2007

., , ., 2006, , , , 4

. , , , 2005 , , 2005

, , , Rosili, 2001

. , , Rosili, 1993 . , , .. 2005, 4

Aquilo Eugeni, Alegre Joaquin, Sard Maria, 2005, The persistence of the sun and sand tourism model, Tourism Management Borden H Neil, The concept of the Marketing Mix, Journal of Advertising Research, 1964 Butler R., 1980, The concept of a Tourist Area Cycle of Evolution: Implications for Management of Resources, Canadian Geographer, 14:5 p. 12, Papatheodorou Andreas, 2004. Exploring the evolution of tourism resorts, Annals of Tourism Research, Vol. 31, No.1 Conti Giorgio, Peelli Carlo, 2004, Seaside tourism monoculture versus sustainability, The European Journal of Planning 2004/11, Enright J. Michael, Newton James, 2004, Tourism destination competitiveness: a quantitative approach, Tourism Management Faulkner, B., 1992, .The Anatomy of the Evaluation Process. In Evaluation of Tourism Marketing, Journal of Travel Research, BTR Occasional Paper No.13, Canberra: Bureau of Tourism Research Hamermesh R., Anderson M and Harris J., Strategies for Low Market Share Business, Harvard Business Review, May-June 1978- The Surprising Case for Low Market share, Nov. Dec. 1992 Kotler Philip, , , , 1999 Kotler Philip, Marketing Management, 2001 Kotler P., Marketing Management Analysis, Planning and Control, sec.ed. Prentice-hall ins., New Jersey 1972 Leiper, N, Partial Industrialization of Tourism Systems. Annals of Tourism Research 17, 1993 Lewis C. Robert & Chamber E. Richard, Marketing Leadership in Hospitality and Tourism , New York 1989, Van Nostrand Reinhold Lozano Javier, Gomez Carlos- Maquieira, 11/2005. An analysis of the evolution of tourism destinations from the point of view of thw economic growth theory, Fondazione Eni Enrico Mattei, Nota Di Lavoro Mangion M., Durbarry R., Sinclair M., 2005, Tourism Competitiveness: Price and Quality, Tourism Economics Moutinho L., New Product Development. In Tourism Marketing and Management Handbook,S. F. Witt and L. Moutinho, eds.1989,. Hempel Hempstead: Prentice-Hall Normann, R., Service Management: Strategy and Leadership in Service Businesses. New York 1985 Pessemier A. Edgard, New product decisions: An analytical Approach, McGraw-Hill Book Co, New York, 1966 Sandhusen L. Richard, Marketing, 1993 Stanton J William Fundamentals of Marketing, 1981 Wearne Neil, Morrison Alison, Hospitality Marketing, Butterworth-Heinemann, Oxford 1996 Zhou, Kevin Zheng, Brown, James R., Chekitan S. Dev and Sanjeev Agarwal (2007) The Effects of Customer and Competitor Orientations on Performance in Global Markets: A Contingency Analysis, Journal of International Business Studies ,2002 14 , 2008, morax, , 2004, 297

, 2005, 311

, 2005, 313

, 2006, 314

, - 2006, 320

INTERNEThttp://www.akis.gr/akis/briefing_archive/articles_full?document=/gr/articles/ar.031007.tourism_aggelioforos - 41k -http://apogeesolutions.net/dimosorestidos/files/main/mainmenu/PANEPISTIMIO/EAPA/01_06)www.economics.gr/articleData/Ta/2007/Kokkosis.htmwww.esaa.gr/getfile.php?id=39http://www.esaa.gr/content.php?tid=127www.eurobank.com/research/mel241006.pdwww.expedia.com/press?php4=43556www.dailytravelnews.grhttp://www.hatta.gr/Portals/50/Events/DTekdilosisFinal_equal.pdfhttp://www.jbrhellas.gr/greek/conferences/rodes/press.pdfwww.msmpart.aueb.gr/diss_seira_2/_.pptwww.msmpart.aueb.gr/diss_seira_2/__.pptwww.gnto.gr/pages.php?langID=1&pageID=738www.seteconferences.gr/files/presentations/4thConferencespeeches/A.Liaskos.speech.dochttp://www.travelforall.gr/newsinside.asp?page=10&NewID=1594www.t-p.gr/people/167www.t-p.gr/people/101www.go-online.gr/ebusiness/specials/article.html?article_id=7576

/

/

/

/

, ,

,

2,5 %

.

.

.

.

3000

13,5%

34%

34%

16%

=

=

f

()

=

18.000.00

16.000.00

14.000.00

12.000.00

10.000.00

8.000.00

6.000.00

4.000.00

2.000.00

0

*2020

*2010

2005

2000

1995

1990

1985

1980

1970

1960

1950

: ., , 1997, .103

Lewis &Chamber,(1989)

Wearne N., Morrison A., (1996)

Normann R., (1985)

. , (1999)

, (2005)

. , (1999)

Borden H.Neil, (1964)

Kotler Philip, (1999)

Kotler Philip, (1999)

. , (2005)

Jefkins, (1994)

. , (2005)

Kotler P., (2001)

, (1993)

Kotler P., (2001)

, (1993)

. , (1993)

. , (1999)

www.apogeesolutions.net :26.02.08

Leiper, N., (1993)

. , (1999)

Moutinho L., (1989)

Kotler Philip, (1999)

Sandhusen L. Richard, (1993)

, (1993),

Sandhusen L. Richard, (1993)

, (1999)

Pessemier, (1966)

, (1999)

Stanton J William, (1981)

, (1999)

. , (1999)

Sandhusen L. Richard, (1993)

Faulkner, (1992)

www.expedia.com

www.esaa.gr

(1999), WTTC (2006)

www.eurobank.com

Papatheodorou A., (2004), Butler R., (1980)

Lozano, (2005)

, (2005)

, (2008)

Conti et all. (2004), Enright et all. (2004), Hall (2003)

www.eurobank.com

Mangion et all. (2005).

Aquilo et all. (2005)

www.eurobank.com

et all (2006)

, (2007)

HYPERLINK "http://www.esaa.gr" www.esaa.gr

www.eurobank.com

, (2008)

www.eurobank.com

HYPERLINK "http://www.esaa.gr" www.esaa.gr

X, (2007)

www.eurobank.com

www.eurobank.com

www.esaa.gr

, , (2005)

., (2008)

, (2007)

, (2008)

www.gnto.gr

, , (1999)

., (2007)

www.esaa.gr

, (2008), X, (2007)

& (01/2006), (2007), (2008), , (2005)

& (07/ 2007), (2007), (2008), , (2005), (2007)

, (2007)

(2007), (2008), , (2005), (2007)

(2007), , (2005)

, (2007)

., , (2008)

www.essa.gr

, (2007), HYPERLINK "http://www.essa,gr" www.essa,gr

, (2001)

, (1999)

Zhou, Kevin Zheng, Brown, James R., Chekitan S. Dev and Sanjeev Agarwal (2007)

., .(2007), (2007),

., .(2007)

., (2005)

., (2002)

, (2002)

. .,2004

www.expedia.com

., (2007)

http://www.go-online.gr

, (1999)

(1999), (2001) , Kotler(2001), (1993)

Hamermesh R., Anderson M and Harris J.(1992)

, (2001)

,(1993)

, (1999)

Kotler P., (1972)

., (1999)

. , (2001)

., (1999)

. (1999)

Kotler P., (2001)