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, . . , , . , , . . : ) , ) , ) , ) , ) ., , , , .1. Lewis C. Robert & Chamber E. Richard, Marketing Leadership in Hospitality and Tourism , New York 1989, Van Nostrand Reinhold, . 36
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6. . , , INTERBOOKS, 1999, .194
7. Borden H Neil, The concept of the Marketing Mix, Journal of Advertising Research, 1964, . 197-208
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10. . , , , 2005, . 61
11. Jefkins, 1994 in . , , .. 2005, 4 , . 12-13
12. . , , .. 2005, 4 , . 13-14
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Aquilo Eugeni, Alegre Joaquin, Sard Maria, 2005, The persistence of the sun and sand tourism model, Tourism Management Borden H Neil, The concept of the Marketing Mix, Journal of Advertising Research, 1964 Butler R., 1980, The concept of a Tourist Area Cycle of Evolution: Implications for Management of Resources, Canadian Geographer, 14:5 p. 12, Papatheodorou Andreas, 2004. Exploring the evolution of tourism resorts, Annals of Tourism Research, Vol. 31, No.1 Conti Giorgio, Peelli Carlo, 2004, Seaside tourism monoculture versus sustainability, The European Journal of Planning 2004/11, Enright J. Michael, Newton James, 2004, Tourism destination competitiveness: a quantitative approach, Tourism Management Faulkner, B., 1992, .The Anatomy of the Evaluation Process. In Evaluation of Tourism Marketing, Journal of Travel Research, BTR Occasional Paper No.13, Canberra: Bureau of Tourism Research Hamermesh R., Anderson M and Harris J., Strategies for Low Market Share Business, Harvard Business Review, May-June 1978- The Surprising Case for Low Market share, Nov. Dec. 1992 Kotler Philip, , , , 1999 Kotler Philip, Marketing Management, 2001 Kotler P., Marketing Management Analysis, Planning and Control, sec.ed. Prentice-hall ins., New Jersey 1972 Leiper, N, Partial Industrialization of Tourism Systems. Annals of Tourism Research 17, 1993 Lewis C. Robert & Chamber E. Richard, Marketing Leadership in Hospitality and Tourism , New York 1989, Van Nostrand Reinhold Lozano Javier, Gomez Carlos- Maquieira, 11/2005. An analysis of the evolution of tourism destinations from the point of view of thw economic growth theory, Fondazione Eni Enrico Mattei, Nota Di Lavoro Mangion M., Durbarry R., Sinclair M., 2005, Tourism Competitiveness: Price and Quality, Tourism Economics Moutinho L., New Product Development. In Tourism Marketing and Management Handbook,S. F. Witt and L. Moutinho, eds.1989,. Hempel Hempstead: Prentice-Hall Normann, R., Service Management: Strategy and Leadership in Service Businesses. New York 1985 Pessemier A. Edgard, New product decisions: An analytical Approach, McGraw-Hill Book Co, New York, 1966 Sandhusen L. Richard, Marketing, 1993 Stanton J William Fundamentals of Marketing, 1981 Wearne Neil, Morrison Alison, Hospitality Marketing, Butterworth-Heinemann, Oxford 1996 Zhou, Kevin Zheng, Brown, James R., Chekitan S. Dev and Sanjeev Agarwal (2007) The Effects of Customer and Competitor Orientations on Performance in Global Markets: A Contingency Analysis, Journal of International Business Studies ,2002 14 , 2008, morax, , 2004, 297
, 2005, 311
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