WIAD 2013

WIAD 2013 Bucharest

Yiannis KapsoulakisCOSMOTE

9 February

WIAD2013

An ongoing journey towards a site/shop

Choosing a digital agency

Relationships with partner agency & customers

All started in 2005…

Traditional Marketing & Sales-TV, Outdoor, Shops

Not in touch with customers / cost

Need to change

Timing

Cooperation with Headquarters

Personnas development

Wireframes

What is a Telecom Operator?

TelecommunicationsInfo pointPublishingInternet/Data providerBankCommerce place….

Information Architecture?

Choosing the agency

Reputation

References-?

Expertise

Pricing

Trust??

Now we start working together…1

Patience

Appreciate org politics

Be there

You know (prove it)

On Security

Now we start working together…2

Be honest

Mutual respect

Appreciate systems complexity

Think organization charts

Who knows the customer?

Being together

Customers

Organization/Client

Digital, research etc Agencies

You just don’t know it!

H/W Digital PC 2D

S/W Programs/Tools Internet 3D

Social Networking Facebook…. nD

The customer/consumer

Wants:

SimplerEconomicalSolutionsTransparencyExperiencesTrustFastAll

Relationships matter

CustomersSensemaking

Organization/Client

Digital, research etc Agencies

Learn

Know

Reflect

Interact

Enjoy