Sports Tourism

Lecturer: Harris LinardosPR & Communication ManagerActive Media

“From Ancient Greece to Today’s Sports Tourism Events…”

Sports / Αθλητισμός

athlitismos

sport

atletismoathlétisme竞技

tourism

旅游

tourisme

turismo

Tourism / Τουρισμός

athleticismathletic + -ism tornos

tornus tornaretourner tours

tourism tour + -ism

Sports Tourism

Sports tourism, or more correctly, Sport Tourism refers to travel which involves either observing or participating in a sporting event.

Sports can be either a permanent demand driver for a destination (for example a ski resort) or an occasional one (for example an Olympic venue).

More modern types of Sports Tourism

Acropolis Rally1951

2015 Acropolis Rally

Pro-Am Golf Tournament in Costa Navarino

Heraklion European Athletics Team Championships

Sports Tourism in Greece

Sports Tourism in Greece

No data collection about sports tourism…

Sports Tourism in numbers (world)

The world's sport tourism runs at 14% annually increased

Athens Marathon The Authentic

…and already holds a 25% as an alternative form of tourism in some countries and continues undeterred its upward trend throughout the world and in our country.

Heraklion FIBA Under-19 World Championship

VisitBritain said sports tourism is worth £2.3 billion to the British economy as visitors who actually took part in sport spent another £1.2 billion on their hobby.

Norwegian fans in Premier League**VisitBritain

Sports Tourism in numbers (neighbors)

9 billion €

12 million travellers

15.5 billion €

26 million visitors

Sports Tourism All types of tourism

**Italian National Olympic Committee (CONI) 2015

Turkey according to TURSAB, announced that more than 550.000 tourists in 2014 visited the country for sporting reasons. The rate is proportionately small, only 1.5% of the total tourism, but the trend is growing, especially as reported in the survey, the average foreign tourist spends 800$ in Turkey and a tourist doing sports tourism spends $1.648, a little more than double amount.

**Association of Turkish Travel Agencies (TÜRSAB)

It emerged, during the information day, that the contribution of sports tourism to the local economy was more than $44 million yearly as well as the significance the sector has in relation with mitigating the problem of seasonality.

**Cyprus Sports Organisation (CSO)

Event Management

What we do…Public Relations

SponsorshipSYNERGY

Zagori, Epirus (mountain/trail running)

Teaser

The North Face Zagori Mountain Running

PR

VideoDocumentary

In TV

Zagori, Epirus (mountain/trail running)

The North Face Zagori Mountain Running

PR & Communications…

finishers

July (High Season)

Kalymnos, Dodecanese islands (climbing)

The North Face Kalymnos Climbing Festival

Trailer

SPONSORSHIP

October..SPONSORSHIP

Kalymnos, Dodecanese islands (climbing)

The North Face Kalymnos Climbing Festival

…Significance of the private

initiative

The power of the Sponsor….

No sponsor… means festival with no…

Costa Navarino, Messinia(more than 15 activities)Navarino Challenge

Trailer 2016

EVENT MANAGEMENT

EVENT MANAGEMENTNavarino Challenge

Costa Navarino, Messinia(more than 15 activities)

Event Production…

Awards

Synergy

Working together

SYNERGY

Santorini, Cyclades group of islands

(swimming & running)Santorini Experience

Trailer 2016

SYNERGY

Santorini, Cyclades group of islands

(swimming & running)

Documentary

Over 42 million households!

PRSantorini Experience

Hellenic Swimming FederationEVENT MANAGEMENT

May 2015… October 2016

SPONSORSHIP

Local International Sponsors

«Από ομονοίης τα μεγάλα έργα»

ΔημόκριτοςΜε την ομόνοια

πετυχαίνονται τα μεγάλα

κατορθώματα. 

“With –Homonoia- or else –Harmony-great

things could be accomplished”

Democritus

Is it possible…

365 Non Stop Tourism

through Sports Tourism

China's outbound tourism industry is expected to further increase in 2016, with 133 million tourists headed abroad, according to the China Tourism Academy. Caissa believes the next decade will be a boom period for China's sports tourism industry, which is expected to increase by as much as 40%.

UK sports fan spends 7 hours 24 minutes following sport in an average week, in comparison with the 5 hours and 24 minutes they spend on social media.

120,000 Chinese tourists are expected in Greece in 2016

Athens Marathon The Authentic 2015: Italy was 1st in participations & Poland was 2nd

The number of Polish visitors to Greece this year is expected to reach 900,000

UK revenue in 2015 reached the 1,749 million euro

The profile of a sports tourist

The profile of the man who makes sports tourism is included in the range of the top 10 tourists with high spending in the world. They are more adventurous, like to travel, have the habit to travel with their family, as sports is a fun activity for the whole family, and also tend to return to the destination which has offered them unforgettable experiences and created unique memories.

Another important element is that the places the specific tourists visit have history, monuments, comfortable accommodation, -meaning- a complete entertainment package. In a few words, they stay longer in duration than other types of tourists, while contributing also to other forms of tourism.

Thank you!!