F2GSocial Media Journey

WIND is present and active in all big social networks

Facebook (WIND, F2G,Q) F2G is the most talked about telecom brand on Facebook.

YouTube WIND’s Channel has the most video views

Google+ The only company in the market to have entered

Twitter 2nd most followed brand

Instagram 2nd company to enter

Foursquare One of the 1st brands to enter the platform

Jan. ’12 – Apr. ‘13

Social MediaPresence

Goes Social

F2G Facebook page

From January 2012 to April 2013…

382 posts 164,628 people reached daily (Total Greek facebook Population: 3.906.860) 1,661 people engage with our page daily

Jan'12 Feb'12 Mar'12 Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan'13 Feb'13 Mar'13 Apr'1320,000

30,000

40,000

50,000

60,000

70,000

80,000

28,00028,95229,82931,290

34,483

41,08641,94442,23545,365

47,01848,875

54,823

58,602

64,12765,694

68,397

F2G out ongoing activity

F2G Party contest

60 Days of Summer contest

One Like stand

Travel Mood

Jan. ’12 – Apr. ‘13

F2G Facebook pageLikes boosting actions overview

55%

25%

12%

4% 3% 1%Contests

General/Fun

Products

Corporate & other brands

Services

Sponsorships

Post Category # of posts

Contests 214

General/Fun 110

Product (Offers, Bundles, Bonus, Devices) 46

Services (Roaming, customer service – shops) 12

Total 382

Jan. ’12 – Apr. ‘13

F2G Facebook pageContent Categories – What do we talk about?

Jan. ’12 – Apr. ‘13

ContestsGeneral/Fun

F2G Facebook pageContent favorites – What do fans like?

Jan. ’12 – Apr. ‘13

Contests Product

F2G Facebook pageContent favorites – What do fans like?

Comments/ Posts/ Messages

%

Customer care (charges, signal problems, fixed problems, 3G questions) 2,907 36%

Product & Services (Offer queries, devices, services desired) 3,586 44%

General (TVCs + Complimentary posts) 939 8%

Contests 675 12%

8107

Jan. ’12 – Apr. ‘13

F2G Facebook pageHow do fans interact with us?

Apr. ‘13

10,785,269 Views

1,232 Subscribers

You TubeWIND Channel

Views: 1,134,814

259 Likes

26 Dislikes

228 Shares133 Comments

Το F2G Αλλάζει την Καρτοκινητή

Interaction

Views: 206,090

970 Likes

25 Dislikes

1755 Shares200 Comments

Άραβας

Interaction

You TubeWIND Channel – Favourite Videos

Views: 1,076,074

235 Likes

22 Dislikes

47 Shares287 Comments

Νέα Συμβόλαια WIND to ALL

Interaction

Views: 307,946

891 Likes

22 Dislikes

1811 Shares169 Comments

Πρόεδρος

Interaction

Views: 574.867

3097 Likes

76 Dislikes

4166 Shares947 Comments

MVPiou

Interaction

You TubeWIND Channel – Techniques

Use fun, story telling videos to generate social interaction

Blend propositions with the ad’s fun part

Use small videos (<30s) have a view rate of 23.4%, compared to >30s, which have 15.7% view rate)

Target specific content sectors

Low Impression Caps (Avoid over-exposure and negative effect)

Remarketing (Show video ads to people who have already watched our content)

THANK YOU

Christina Foteinopoulou c.foteinopoulou@wind.gr