Digital pharma marketing

Boehringer Ingelheim

Δήμητρα ΚοντοχρήστουPrescription Medicine Marketing

Yammer Dimitra KontochristouTwitter @dimitrakont

10’

Pharma industry marketChallenges

Present a case of digital Disease Awareness Campaign

What everybody knows about pharma industry

Face to face detailing Congresses Medical associations

support Medical education

grants Donations

About pharma marketingStrict regulations!

There’s an app for that…

Data show number of pharma companies initiatives by type, as identified by Ernst & Young

Mobile apps

Source: Ernst & Young Pharma company initiatives by type in 2010

Reputation 2nd place after…

Digital Intelligence BlogPharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

by Dominic Tyer 25 Jan 2012Boehringer to begin beta-testing Facebook game in March

The environmentImportant stakeholders

Physicians

KOLs Payors

Patients

The thought:

Physicians

KOLs Payors

Patients

Engage them all in a Disease Awareness

Campaign

The project1 Mission 1 Million Getting to the heart of stroke

www.heartofstroke.gr

In numbers

10 Εθνικοί υποστηρικτές 5 Ελληνικά προγράμματα στην ψηφοφορία

# off line activities

On line Engagement!

Can physicians go ….VIRAL

Comments!

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International

Το αποτέλεσμα κάποιες φορές είναι παραπάνω από μετρήσιμο…

https://www.heartofstroke.gr

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@dimitrakont