Kontochristou Dimitra_ioc3
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Digital pharma marketing Boehringer Ingelheim Δήμητρα Κοντοχρήστου Prescription Medicine Marketing Yammer Dimitra Kontochristou
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Transcript of Kontochristou Dimitra_ioc3
Digital pharma marketing
Boehringer Ingelheim
Δήμητρα ΚοντοχρήστουPrescription Medicine Marketing
Yammer Dimitra KontochristouTwitter @dimitrakont
10’
Pharma industry marketChallenges
Present a case of digital Disease Awareness Campaign
What everybody knows about pharma industry
Face to face detailing Congresses Medical associations
support Medical education
grants Donations
About pharma marketingStrict regulations!
There’s an app for that…
Data show number of pharma companies initiatives by type, as identified by Ernst & Young
Mobile apps
Source: Ernst & Young Pharma company initiatives by type in 2010
Reputation 2nd place after…
Digital Intelligence BlogPharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools
by Dominic Tyer 25 Jan 2012Boehringer to begin beta-testing Facebook game in March
http://www.pmlive.com/digital_intelligence_blog/archive/2012/jan_2012/boehringer_facebook_game_syrum
http://www.pmlive.com/digital_intelligence_blog/archive/2012/jan_2012/boehringer_facebook_game_syrum
http://www.pmlive.com/digital_intelligence_blog/archive/2012/jan_2012/boehringer_facebook_game_syrum
The environmentImportant stakeholders
Physicians
KOLs Payors
Patients
The thought:
Physicians
KOLs Payors
Patients
Engage them all in a Disease Awareness
Campaign
The project1 Mission 1 Million Getting to the heart of stroke
www.heartofstroke.gr
In numbers
10 Εθνικοί υποστηρικτές 5 Ελληνικά προγράμματα στην ψηφοφορία
# off line activities
On line Engagement!
Can physicians go ….VIRAL
Comments!
>40.000 Έλληνες ενημερώθηκαν από το site
International
Το αποτέλεσμα κάποιες φορές είναι παραπάνω από μετρήσιμο…
https://www.heartofstroke.gr
Σας ευχαριστώ για την προσοχή σας!
@dimitrakont
