Η Οδύσσεια του Brand στο διαδίκτυο - Brand Odyssey on the Internet

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Brand Odyssey on the Internet by Socialfire ( Athens , Greece ) : info@socialfire.gr

Transcript of Η Οδύσσεια του Brand στο διαδίκτυο - Brand Odyssey on the Internet

  • 1. Brand .. 1 www.facebook.com/Socialfire.gr.social.media.agency
  • 2. (Focus Bari Web id : Sept 2010 March 2011 ) 2 www.facebook.com/Socialfire.gr.social.media.agency
  • 3. (Focus Bari Web id : Sept 2010 March 2011 ) 2010 2011 61,4 % 64,6% 50% 55% 3 www.facebook.com/Socialfire.gr.social.media.agency
  • 4. Brand - online marketing Brand ; Search engine Marketing SEO Marketing Internet 4 www.facebook.com/Socialfire.gr.social.media.agency
  • 5. Brand Trends & Insights Google Insights for Search , , . 5 www.facebook.com/Socialfire.gr.social.media.agency
  • 6. Brand Insights 2004 6 www.facebook.com/Socialfire.gr.social.media.agency
  • 7. Brand SEM & Social Media Search engine Marketing business / 7 www.facebook.com/Socialfire.gr.social.media.agency
  • 8. Brand Online Marketing Priorities 2011 Econsultancy Report Published August 2011 Source 2011 Marketing Outlook Report 8 www.facebook.com/Socialfire.gr.social.media.agency
  • 9. Brand Insights 2011 Search engine Marketing SEO ; 9 www.facebook.com/Socialfire.gr.social.media.agency
  • 10. Brand Insights 2011 10 www.facebook.com/Socialfire.gr.social.media.agency
  • 11. Forecast :US Interactive Marketing Spend (Source: Forrester Research 2011 to 2016 ) 11 www.facebook.com/Socialfire.gr.social.media.agency
  • 12. Brand & Search Engine Optimization , Search Engine Optimization 12 www.facebook.com/Socialfire.gr.social.media.agency
  • 13. Brand & SEO..Fairy tale content providers 13 www.facebook.com/Socialfire.gr.social.media.agency
  • 14. Brand & SEO..Fairy tale 14 www.facebook.com/Socialfire.gr.social.media.agency
  • 15. Brand & SEO..Fairy tale 15 www.facebook.com/Socialfire.gr.social.media.agency
  • 16. Brand & SEO..Fairy tale (SERPs) 16 www.facebook.com/Socialfire.gr.social.media.agency
  • 17. Brand & SEO..Fairy tale links sites (authoritative backlinks ) 17 www.facebook.com/Socialfire.gr.social.media.agency
  • 18. Brand & SEO..Fairy tale (Personalized Results ) 18 www.facebook.com/Socialfire.gr.social.media.agency
  • 19. Brand & SEO..Fairy tale Universal Search 19 www.facebook.com/Socialfire.gr.social.media.agency
  • 20. Brand & SEO..Fairy tale T Real Time, Twitter, Facebook, blogs 20 www.facebook.com/Socialfire.gr.social.media.agency
  • 21. Brand & SEO..Fairy tale 21 www.facebook.com/Socialfire.gr.social.media.agency
  • 22. Brand & SEO..Fairy tale google local business center google maps Google Places 22 www.facebook.com/Socialfire.gr.social.media.agency
  • 23. Brand & SEO..Fairy tale 23 www.facebook.com/Socialfire.gr.social.media.agency
  • 24. Brand & SEO..Fairy tale 24 www.facebook.com/Socialfire.gr.social.media.agency
  • 25. Brand & SEO..a Farmer 25 www.facebook.com/Socialfire.gr.social.media.agency
  • 26. Brand & SEO..Fairy tale Google low quality Google Farmer 26 www.facebook.com/Socialfire.gr.social.media.agency
  • 27. Brand & SEO.. ; ! test Google ( Locationbased customization in local Search ) 27 www.facebook.com/Socialfire.gr.social.media.agency
  • 28. Brand & SEO.. ! content providers .. 28 www.facebook.com/Socialfire.gr.social.media.agency
  • 29. Brand & SEO.. Brands, media / lap tops, , tablets 29 www.facebook.com/Socialfire.gr.social.media.agency
  • 30. Brand & SEO.. mobile social media ! 30 www.facebook.com/Socialfire.gr.social.media.agency
  • 31. Brand & SEO.. .. 31 www.facebook.com/Socialfire.gr.social.media.agency
  • 32. Brand & SEO.. 32 www.facebook.com/Socialfire.gr.social.media.agency
  • 33. Brand & SEO.. 16%