www.ioas.gr

International perspectives: European Youth Forum for Road Safety

The Flash Mob Creation Maria Niotaki

Quality Manager

May 28 , 2014

European Road Safety Charter

Hellenic Road Safety Institute R.S.I.”Panos Mylonas”

ΒΡΑΒΕΙΟ ΕΥΡΩΠΑΙΟΥ ΠΟΛΙΤΗ

www.ioas.gr

Under the auspices

European Youth Forum for Road Safety (EYFRS)

Mission: • Identify new and alternative approaches targeting youth. • Make information and supplies accessible for all. • Harmonize Road Safety knowledge & know-how in the 28

Member States. • Lobby governments and authorities.

Numerous Thematic Campaigns

• Alcohol

• Distraction • Drugs • Helmet • Pedestrians

•Gender •Visibility •Social Media •Enforcement •Public Transport

The Flash Mob Creation

1st Flashmob for Traffic Safety dedicated to Pedestrians

10th May 2013, Syntagma Square

Greece

Why Flashmob?

Ideal for youngsters engagement: • Surprising performance • Causes amusing confusion • Enjoys the witnesses • Can be spread through social media (favorable among young people) Usually the observers support the particular cause afterwards.

1st Flash mob for Traffic Safety dedicated to Pedestrians

Guidelines

Find the Place:

Downtown Recognizable Has a meaning Safe Guard

1st Flash mob for Traffic Safety dedicated to Pedestrians

Guidelines

Find The People Music (synthesis and

singing) – G.Mylonas Choreographer – G.

Evagelinos

1st Flash mob for Traffic Safety dedicated to Pedestrians

Guidelines

106 Participants in total From youngsters for

youngsters

54 Dancers

52 Volunteers

Before:

Internal communication with the TV channels in order to be on site, on time

Teaser posts on Facebook

Walk for Flash mob

1st Flash mob for Traffic Safety dedicated to Pedestrians

Diffusion After:

Broadcast on TV channels

Broadcast on Radios

You tube

Facebook posts

Internet sites

1st Flash mob for Traffic Safety dedicated to Pedestrians

Diffusion

Greek Flashmob :

e-Banner on EC site

TV coverage from 7 TV – Channels

>4500 views on You Tube (so far)

10.600 search results on Google

1st Flash mob for Traffic Safety dedicated to Pedestrians

The Video

www.ioas.gr

www.ioas.gr

info@ioas.gr

Tel.: +30-210-8620150

2, Nemesseos Str.

112 53 Athens

Like Us On Facebook /ioas.panos.milonas

ΒΡΑΒΕΙΟ ΕΥΡΩΠΑΙΟΥ ΠΟΛΙΤΗ

www.ioas.gr

Hellenic Road Safety Institute R.S.I.”Panos Mylonas”