VNC MILK
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Transcript of VNC MILK
Grow Strong
Ω ATISH CHAUDHARI
Ω VAIBHAV MALI
Ω NITIN MANDAVE
Ω CHETAN GORE
PRESENTATION BY
VNC PLANT
Contact us : Sector 2, 420-MIDC KARAD. Web- www.VNCMilk.org Email: [email protected] Toll Free : 1800 0000 1800
7507009750 VNCMilk @vncmilk VNCmilk
ABOUT US It all began when milk became a symbol of mixing. Established in September 2015 to serve better milk
for better people. Inspired by Late Hon. Jayawantrao Bhosale
(Appasaheb).
VNC MODEL Establishment of a direct linkage between milk
producers and consumers. Milk Producers (farmers) control procurement,
processing and marketing. Professional management.
Current stock price = 47.00
SURVEY HOW IS THE DATA COLLECTED? From August to September, VNC collects milk
production data in 10 states. Generally, all large operations and a sample of small and medium sized operations receive the survey.
SURVEY BY: By Internet. By Mail or Fax. By Agents Meeting. By Website & Blog.
PROMOTIONS By providing bank loans to milk
producer as well as farmers to enhance raw milk production.
Through Krisna Sahkari Bank Karad. By providing them milking machineries
along with new technology
MARKETING STRATEGIES Why we launched product?
To fulfill milk need of customer. To enable growth through successfully
introducing new product in market. Growth will allow us to hire additional
sales and support staff. To built sales and revenue through
expansion of customer. To contribute Indian Economy. To generate Employment.
MARKETING STRATEGIES
How we launched product ? Brief Industrial analysis. Putting the focus on the people as well
as product. Been revolutionary. Taken preorders.
Using 5S :
MARKETING STRATEGIESVNC Milk is for all age group
MARKETING STRATEGIESTie-Ups The Beans coffee. Restaurant & Hotels. Bakeries. Hawkers. Sports clubs & Stadium. Police & Military Training centers. Hospitals.
Sponsorship
MARKETING STRATEGIES
INDIRECT DISTRIBUTION CHANNELS
DIRECT DISTRIBUTION CHANNEL
ADVERTISEMENTLocal Cable TV Channels
Screen Advertisement Announcement
As well as Radio Advertisement & Word Of Mouth
ADVERTISEMENT Hoardings SPORTS
STADIUMS
Sports Boundaries
Posters on Buses Vehicles
ADVERTISEMENT Online Agriculture & food
Exhibition
Auto Rickshaws T-Shirts
HOW VNC MILK IS DIFFERENT?
Better service. Low price than others. Reliable. Mix less. Cost Effective. Fresh. Easy availability.
COMPETITORS Amul Milk Koyna Milk Krishna Milk Gokul Milk
INGREDIENT Vitamin C - for formation of healthy
connective tissues. Calcium - for healthy bones and teeth. Phosphorous - for energy release. Magnesium - for muscle function. Protein - for growth and repair. Vitamin B12 - for production of healthy
cells. Vitamin A - for good eyesight and immune
function. Zinc - for immune function. Riboflavin - for healthy skin.
CSR POLICIES
Health Care. Green India. Disaster. Pollution. Girl Child. Rural Development. Education.
Thank You