VNC MILK

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Grow Strong Ω ATISH CHAUDHARI Ω VAIBHAV MALI Ω NITIN MANDAVE Ω CHETAN GORE PRESENTATION BY

Transcript of VNC MILK

Page 1: VNC MILK

Grow Strong

Ω ATISH CHAUDHARI

Ω VAIBHAV MALI

Ω NITIN MANDAVE

Ω CHETAN GORE

PRESENTATION BY

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VNC PLANT

Contact us : Sector 2, 420-MIDC KARAD. Web- www.VNCMilk.org Email: [email protected] Toll Free : 1800 0000 1800

7507009750 VNCMilk @vncmilk VNCmilk

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ABOUT US It all began when milk became a symbol of mixing. Established in September 2015 to serve better milk

for better people. Inspired by Late Hon. Jayawantrao Bhosale

(Appasaheb).

VNC MODEL Establishment of a direct linkage between milk

producers and consumers. Milk Producers (farmers) control procurement,

processing and marketing. Professional management.

Current stock price = 47.00

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SURVEY HOW IS THE DATA COLLECTED? From August to September, VNC collects milk

production data in 10 states. Generally, all large operations and a sample of small and medium sized operations receive the survey.

SURVEY BY: By Internet. By Mail or Fax. By Agents Meeting. By Website & Blog.

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PROMOTIONS By providing bank loans to milk

producer as well as farmers to enhance raw milk production.

Through Krisna Sahkari Bank Karad. By providing them milking machineries

along with new technology

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MARKETING STRATEGIES Why we launched product?

To fulfill milk need of customer. To enable growth through successfully

introducing new product in market. Growth will allow us to hire additional

sales and support staff. To built sales and revenue through

expansion of customer. To contribute Indian Economy. To generate Employment.

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MARKETING STRATEGIES

How we launched product ? Brief Industrial analysis. Putting the focus on the people as well

as product. Been revolutionary. Taken preorders.

Using 5S :

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MARKETING STRATEGIESVNC Milk is for all age group

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MARKETING STRATEGIESTie-Ups The Beans coffee. Restaurant & Hotels. Bakeries. Hawkers. Sports clubs & Stadium. Police & Military Training centers. Hospitals.

Sponsorship

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MARKETING STRATEGIES

INDIRECT DISTRIBUTION CHANNELS

DIRECT DISTRIBUTION CHANNEL

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ADVERTISEMENTLocal Cable TV Channels

Screen Advertisement Announcement

As well as Radio Advertisement & Word Of Mouth

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ADVERTISEMENT Hoardings SPORTS

STADIUMS

Sports Boundaries

Posters on Buses Vehicles

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ADVERTISEMENT Online Agriculture & food

Exhibition

Auto Rickshaws T-Shirts

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HOW VNC MILK IS DIFFERENT?

Better service. Low price than others. Reliable. Mix less. Cost Effective. Fresh. Easy availability.

COMPETITORS Amul Milk Koyna Milk Krishna Milk Gokul Milk

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INGREDIENT Vitamin C - for formation of healthy

connective tissues. Calcium - for healthy bones and teeth. Phosphorous - for energy release. Magnesium - for muscle function. Protein - for growth and repair. Vitamin B12 - for production of healthy

cells. Vitamin A - for good eyesight and immune

function. Zinc - for immune function. Riboflavin - for healthy skin.

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CSR POLICIES

Health Care. Green India. Disaster. Pollution. Girl Child. Rural Development. Education.

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Thank You