1.www.isomat.eu raise your expectations BUILDING CHEMICALS & MORTARS : . Area Export Manager /, 2 2014

2. www.isomat.eu ; . ( ). . ( ). 3. www.isomat.eu & 4. www.isomat.eu 5. www.isomat.eu Peace of mind : . : . 6. www.isomat.eu . ( ): Product PeoplePlace Price Promotion Marketing mix 7. www.isomat.eu Case study - ISOMAT Product . , . , . (CE ). ( ). , . spot . . 8. www.isomat.eu Place . . . . - - - ( , ) - . - (.. container). Case study - ISOMAT 9. www.isomat.eu Price ( , networking events). Segmentation - Targeting - Positioning. . (, L/C, Bank guarantee, ..) . - ( & ). () (ICAP). Case study - ISOMAT 10. www.isomat.eu Promotion . . Customized , billboards Social media . . ( , ). . & - Case study - ISOMAT 11. www.isomat.eu People . . marketing . . Case study - ISOMAT 12. www.isomat.eu 13. www.isomat.eu . ( ): 1. . 2. & o . 3. & . . 14. www.isomat.eu 1. .. ( ). Packing List. ( ). ( ). ( ..) Pro-forma invoice. Packing List - . . .. (Market Access Data Base) - , Labeling requirements, , . http://madb.europa.eu/madb/indexPubli.htm 15. www.isomat.eu Case Study 1. pro-forma invoice. 2. ,packing list . 3. . 4. ( -). 5. . 6. . : 3-4 . : , 10.000, 350. : = . 16. www.isomat.eu 2. & : 1. . 2. . 3. . : (L/C) 1. : ( , ). 2. ( , , ). 17. www.isomat.eu Case Study clean on board L/C . , . : 100 ( ) . - - . . : draft , . 18. www.isomat.eu 3. & . . . . . . . 19. www.isomat.eu Case Study CEMT () . , . .. ( ). : . . . 20. www.isomat.eu 21. www.isomat.eu Peace of mind : . : . 22. www.isomat.eu !