Ρόδος 2018 Rhodes survey2018 The American College of … · 2020-06-04 · Ροδος...
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Ρόδος 2018
Rhodes survey 2018The American College of Thessaloniki
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Ηδεύτερηχρονιά
• Σε συνεργασία με το
Σύλλογο Διευθυντών
Ξενοδοχείων Ρόδου
• 2η χρονιά
• 2017: Ιούλιος – Οκτώβριος
• 2017: μόνο ξενοδοχεία
• Παρόν δείγμα: 2900
• Συνολικό: >4000
• Περίοδος: Μάιος – Οκτώβριος
• Περισσότερα σημεία διαλογής
• Όχι μόνο ξενοδοχεία
• Περισσότερες πληροφορίες
για τις επιπλέον δαπάνες
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Βασικάχαρακτηριστικά
• ΗλικιακήΟμάδα• Είδοςταξιδιώτη
4.8%
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Βασικάχαρακτηριστικά
6.5%19.7%
24.8%
2.2%
46.8%
Room B&B HB FB AI
Είδοςπακέτου:
70%
30%
YES NO
Πρώτηφορά;
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ΚυριότερεςχώρεςπροέλευσηςΕλβετία4.9%
ΡωσίαΗνωμένοΒασίλειο
Πολωνία1.7%Ολλανδία1.6%
Ιταλία3.1%Αυστρία5.3%
Τσεχία3.1%ΓερμανίαΔανία1.7%
Γαλλία2.6%
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Μέσηδιαμονή/εθνικότητα
0
2
4
6
8
10
12
Germany Russia UK Austria Switzerland Italy
9.5910.66
9.148.47
8.97 8.75
2017:9.6211.079.46
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Μέσηδιαμονή/μήνα
0
2
4
6
8
10
12
May-June July Aug Sep Oct
8.24
9.49.1
10.1
9.2
9.119.8910.329.43
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Λίγηανάλυσηγιατηδιαμονή
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20+
0.05% 0.44%1.14%
2.45%3.10%
36.80%
7.95%
4.46%
15.62%
4.68%4.35%
1.58%
13.72%
1.63% 0.33% 0.49%
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Τισαςεπηρέασεστηνεπιλογή
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0% 53.5%
29.2% 27.2% 26.3%25.3%
21.9%
2.4%
Influencer 3επιλογέςφέτος1επιλογήπέρυσι
23%17%12%18%10%11%
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Απόπούέγινεηκράτηση;
4.1%
1.8%
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ΕπίσκεψηστηΡόδο
• Μεσαιωνικήπόλη• Νέαπόλη
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Κόστοςπακέτου
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
0-250 251-500 501-750 751-1000 1001-1500 1500
3.93%
9.91%
18.86%
24.98%26.22%
0.15%
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Κόστοςπακέτου/εθνικότητα
- €
200.00 €
400.00 €
600.00 €
800.00 €
1,000.00 €
1,200.00 €
1,400.00 €
Germany Russia UK Switzerland Austria France Italy
1,182.35 €
913.36 €992.43 €
1,299.74 €
1,048.85 €1,127.86 €
1,252.08 €
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Επιπλέονδαπάνες:2017vs 2018
337.81
383.16
291.97267.22
212.28
0
50
100
150
200
250
300
350
400
450
Room Only Bed & Breakfast
Half Board Full Board All inclusive
2017: 440.98 439.59 435.44
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Επιπλέονδαπάνες/εθνικότητα
405.00 €
410.00 €
415.00 €
420.00 €
425.00 €
430.00 €
435.00 €
440.00 €
445.00 €
France Germany Italy Russia UK
435.00 €
439.00 €
421.00 €
425.00 €
445.00 €Το2017:ΠρώτοιοιΡώσοι,κοντάοιΆγγλοι,
ύστεραοιΓερμανοί
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Επιπλέονδαπάνες/κατηγορία
45.73%
21.39%
20.47%
13.40%
Food&Drinks Shopping Excursions/Transportation Other
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Επιπλέονδαπάνες/μήνα
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
May-June July Aug Sep Oct
78%
88%
82%
88% 86%
22%
12%18%
12% 14%
0-600
>600
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ΒαθμόςΙκανοποίησης
Ξενοδοχείο
2018:9.242017:8.94
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ΒαθμόςΙκανοποίησης
ΦαγητόεντόςΞενοδοχείου
2018:8.742017:8.62
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ΒαθμόςΙκανοποίησης
Αεροδρόμιο
2018:6.782017:----
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ΒαθμόςΙκανοποίησης
ΔημόσιεςΣυγκοινωνίες
2018:5.802017:6.72
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ΒαθμόςΙκανοποίησης
Φαγητόεκτόςξενοδοχείου
2018:7.882017:8.10
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ΒαθμόςΙκανοποίησης
Παραλίες
2018:8.202017:7.44
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ΒαθμόςΙκανοποίησης
Καθαριότητανησιού
2018:7.322017:6.50
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Ικανοποίησηεπισκεπτών
8,6
7,6
9,0
7.8
7.3
8.2
6
6.5
7
7.5
8
8.5
9
9.5
Expecations Revisit Recommend
2018 2017
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Thank you!