Mobile-First Digital Marketing · 2017. 5. 4. · •Google AMP. Mobile Advertising •Google...
Transcript of Mobile-First Digital Marketing · 2017. 5. 4. · •Google AMP. Mobile Advertising •Google...
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Mobile-First Digital Marketing
GIMΚάρολος Τσιλιγκιριάν
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Γιατί Είναι Τόσο Σημαντικές Οι Mobile Συσκευές;
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Χρήση Internet
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Mobile Applications
• Δημιουργία
• Διαφήμιση
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Starbucks Case Study (USA)
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Starbucks Case Study (USA)
• Πάνω από το 21% συναλλαγών
• Freebies
• Loyalty program
• Push Notifications
• Surveys
• Mobile pay
• Music personalization
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Mobile SEO
• Mobile-first Index
• Mobile-Friendly Sites
• Local SEO
• Voice-Search Optimized
• Google AMP
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Mobile Advertising
• Google AdWords
• Facebook Ads
• Mobile Ad Networks
• Mobile-friendly ads & content
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Location-Based Ads
• Εξατομικευμένη εμπειρία
• Real-time
• Πρακτικό & άμεσο
• Search & Display
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Push Notifications
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Mobile Video
• Publishing
• Advertising
• YouTube, Facebook, Instagram
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Speed
• Adaptive & mobile version VS Responsive Design
• Mobile UX/UI
• Google AMP
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Digital Marketing in Near Future
• Augmented reality
• VR
• IOT
• AI (Chatbots e.t.c.)
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Workshop!
• Περισσότερα στο Workshop στην αίθουσα Πέλλα στις 15:00