THE WORLDOF ALPHA BANK

• ΜaziCULTURESPECIAL

CORPORATESOCIAL RESPONSIBILITY

GROUPCOMPANIES

AT A GLANCESOCIAL RESPONSIBILITY

IN FOCUS THE BANK PRODUCT NEWS

CONTENTS

CORPORATE SOCIAL RESPONSIBILITY

PRODUCT NEWS

IN FOCUSTHE BANK

GROUP COMPANIES

CULTURE SPECIAL

AT A GLANCE

Editor: CORPORATE COMMUNICATIONS DIVISION 40, Stadiou Str.

102 52 ATHENS, GREECEel. 30 10 3 6 413, 30 10 3 6 435

Fax 30 10 3 6 43-mail communication alpha.gr

communication1 alpha.gr

esign - roduction GO A. .

6 2015 • Issue 19

Contents

The Alpha e-Banking service has changed

Alpha e-Commerce An e-Commerce platform for all cards

ew Automated Customer ervice oice ortal

ew riceless urprises promotion from asterCard®

Alpha Car Loans. ew Financing rogramme for yundai i 0

The Bank supports the 0th anniversary “Art-Athina 015” Fair

Alpha Bank supports the ellenic ociety for the rotection of ature

The Bank supports the “Clean eas wear to Care” environmental action

Alpha Bank supports the Greek nstitute for nsurance tudies

ART NETWORK

Thodoros ( apadimitriou)HISTORY OF COINS

refecture of Arcadia

p. 34

onian otel nterprises

Alpha Astika Akinita

Alpha Bank Cyprus Ltd

Alpha Bank omania

Alpha Bank Albania A

Alpha Bank a.d. kop e

mportant istinction for Alpha Bank

Absorption of iners Club in Greece by Αlpha Bank

Training and evelopment ivision

uman esources ivision

Operations ivision. Customer atisfaction urveyCULTURE

The Art Collection of the Bank among the most significant corporate collections in the world

“ here ilver was Born. Athenian Archaic Coinage ines, etals and Coins”

“Learning about Ancient Coins” ducational event at the pigraphic and umismatic useum of Athens

for the children of the Bank’s mployees

Three ublications will be sold by Alpha Bank at a discount of 40 throughout uly and August 015

p. 15p. 16

p. 17

p. 18

p. 17

p. 19p. 23

p. 24

p. 2

p. 7p. 7p. 8p. 9

p. 10

p. 11p. 12

p. 13p. 14

p. 32

p. 29p. 29

p. 33p. 33

p. 25

p. 28

p. 24

p. 30

Μazi

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Ordinary General Meeting of the Shareholders of Alpha Bankof June 26, 2015

t the Ordinary General Meeting of the Shareholders of Alpha Bank, which took place on Friday, June 26, 2015, spoke

the Chairman of the Board of Directors Vasileios T. Rapanos and the Managing Director - CEO Demetrios P. Mantzounis.

The Chairman of the Board of Directors Vasileios T. Rapanos, opening his speech, said that the year 2014 was the

fifth year of fiscal adjustment for the Greek Economy, after the outbreak of the fiscal crisis in 2009. During this period, he

noted, Greece lost slightly more than 25% of its Gross Domestic Product. The country’s efforts to reduce the large fiscal

imbalances resulted in a gradual reduction of the high primary deficit, standing at 10.2% in 2009 and turning into surpluses,

albeit low ones, in the primary budget in 2013 and 2014. The extent of the necessary fiscal adjustment, which the country

achieved, demonstrates not only the effort put into the task but also the magnitude of the sacrifices made by the Greek

society.

A

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Last year, Mr. Rapanos added, the Greek economy recovered and registered a positive real rate of economic activity growth.

The more favourable external environment, in combination with the abating intensity of the fiscal adjustment effort and the

visible benefits from the improved competitiveness of the Greek Economy were the key drivers of the said recovery.

However, as Mr. Rapanos stressed, the financing difficulties, the unstable tax system and the weaknesses in the public

administration continue to represent major hindrances to the undertaking of investment initiatives. Yet without new

investments the country will never be able to deal with the big problem of high and long-term unemployment and especially

youth unemployment. Further structural reforms are therefore needed to stimulate investments and improve the business

environment.

The Chairman of the Board underlined that lifting the climate of uncertainty and insecurity is a necessary precondition if the

recovery momentum gained last year is not to be lost. The agreement with Greece’s partners, combined with the favourable

international economic juncture, will ensure a positive, even if less than anticipated, growth rate for 2015 and, at the same

time, will give the new Government the opportunity to implement, within a reasonable period of time, its own priorities.

Securing the smooth financing of the Greek Economy, he added, will be the cornerstone of the national effort.

Mr. Rapanos also mentioned that the launch of the quantitative easing programme by the European Central Bank enhances

the prospects of acceleration in economic activity in Europe and represents a big opportunity for the Eurozone’s economy,

as it significantly improves financing conditions. Greece must not waste any more valuable time and must actively participate

in the emerging new framework where monetary policy is conducted.

Such a development requires the establishment of a new economic and reform policy programme, in the context of a

new agreement with Greece’s partners. The improved financing conditions in tandem with the elimination of the climate of

economic uncertainty will invigorate consumption, strengthen private investments and create the conditions for a

sustainable recovery of the economic activity.

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Only in this way, he underlined, will new jobs be created and unemployment be dealt with effectively. The drastic reduction of unemployment, especially youth unemployment, must become a key priority of our national policy. This is not just a moral issue. From an economic standpoint as well, the reduction of unemployment leads to a significant expansion of the country’s production potential.

Further, the Chairman of the Board noted that restoring the country’s credibility and addressing the macroeconomic imbalances through the implementation of the necessary reforms, will lead to improved operating conditions in the banking system and the renewal of its prospects for growth.

Referring to Alpha Bank, he said that the Bank, with a robust capital structure, is fully equipped to return to a course of growth and profitability. It will continue its efforts in this direction with confidence in its strengths and faith in its prospects. The judicious strategy implemented by the Management in all the previous years as well as the Personnel’s skills and dedication enabled the Bank to play a key part in the country’s economic life.

The Bank’s goal, the Chairman of the Board stressed, is to emerge stronger from the crisis and to support its Customers, as it has always done in the course of its long history. Addressing the Shareholders, he said that once the conditions in the economic activity return to normality and the country is back on growth path, Alpha Bank’s profitability will recover and will justify the trust they have shown all these years.

The Bank’s successful presence in the past year, as well as during all of its long history is the result of hard and systematic work, harmonious cooperation and proper organisation. The excellent Personnel, the long-standing relationships of trust with the Customers and the prudent risk management policy that Alpha Bank traditionally follows, will continue to form the basis for the Bank’s way forward, as Mr. Rapanos stated, concluding his speech.

Then, the Managing Director - CEO Demetrios P. Mantzounis took the floor and stated that in 2014, for the first time since the beginning of the economic recession, Greece returned to a positive economic growth rate. The driving forces of the recovery were the increase in exports of goods and services, on the back of a record year in tourism, and the rebound of private consumption. Moreover, an upturn of the total fixed capital formation took place, despite the political instability that prevailed from the second half of the year onwards. The only exception and impediment to the restart of the Greek Economy was the continuing downward trend of residential investment, mainly as a result of the high tax burden on real estate property.

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During the first months of 2015, however, it became evident that the achieved recovery was discontinued. The halting effect

of the prolonged uncertainty on economic activity, especially on business investment, is now visible. Despite the favourable

international economic environment which is characterised by the relatively weak Euro and the low oil prices, the economic

growth rate cannot accelerate.

The Managing Director - CEO pointed out that over the past few years, the banking system has changed significantly.

It consists of four systemic banks, which, after the completion of their recapitalisation in the first half of 2014 and the

implementation of restructuring plans, are well placed to face future challenges.

The soundness of the banking system was confirmed by the very positive results of the stress tests for Greek banks, in the

context of the EU-wide Comprehensive Assessment conducted by the European Central Bank in collaboration with the

European Banking Authority. The adequately capitalised banking system is set to accelerate the workout of the large stock

of non-performing loans which were caused by the economic crisis, and to facilitate the re-leveraging of the Greek Economy.

To achieve the aforementioned objectives though, the banking system should operate under a stable environment, which

would help to maintain the national savings within the country and restore the positive business sentiment.

Referring to Alpha Bank, he stressed that during the last year, the Bank confirmed its business potential, its prudent policy

consistently applied throughout its long-lasting course, as well as its ability to adapt to changes. Alpha Bank managed to

increase its share capital by Euro 1.2 billion and was the first among the four systemic Greek Banks to proceed with the

redemption of the Hellenic Republic’s preference shares. In addition, the Bank managed to enhance the main operating

income by reducing the cost of funding and rationalising further operating expenses, as a result of the successful

implementation of its business plan.

The Managing Director – CEO reminded also that in 2014, the Bank successfully completed the Comprehensive Assessment

conducted by the European Central Bank under the assumption of both the Static and the Dynamic Balance Sheet. Alpha Bank

was the only Greek systemic bank not to register any capital shortfall under both the baseline and the adverse scenario, while

recording substantial capital surplus. The outcome of the Comprehensive Assessment positions Alpha Bank among the top

tier of the largest listed European banks, in terms of capital adequacy.

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He also said that after the completion of the operational merger with Emporiki Bank, Alpha Bank proceeded with the strategic

acquisition of Citibank’s Greek Retail Banking operations, including Diners Club cards, which was completed in September

2014. Furthermore, the Bank launched a partnership with China UnionPay (CUP), the leading card issuer in the world.

These deals, he underlined, provided an added impetus to the Bank’s market share in Greece, particularly as regards the

affluent segment banking and the card acquiring business.

Referring to the Corporate Social Responsibility of Alpha Bank, Mr. Mantzounis said that the Bank offered financial assistance

to Foundations, Societies and Organisations that support those in need. With consistency and efficient planning, it allocates

part of its budget to social contribution purposes, continuing in parallel to invest in education, culture, healthcare and the

environment.

The Managing Director – CEO stressed that in 2015, the Bank is moving along the same lines with regard to business

operations, intensifying its efforts towards the preservation of capital by further improving operating performance and

managing actively its asset quality. He added that the removal of the uncertainty, prevailing in the market, is extremely

significant for the Greek Economy and the banking system, and depends, to a large extent, on the successful finalisation of

the negotiations between Greece and its European partners. Following the resolution of outstanding issues, Greece will be

better positioned to benefit from its recovery potential, he said, while stressing that the Bank, being fully aware of the

circumstances, assists the efforts for the revival of the Greek Economy.

Under the current adverse economic environment, supporting the Customers, safeguarding the interests of the Shareholders

and restoring the private character of the Bank, constitute duties of the utmost importance, Mr. Mantzounis stated, concluding

his speech. He thanked Alpha Bank Employees, who are once again, as he said, at the forefront of these efforts, for their

dedication and hard work.

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Important Distinction for Alpha Bank

xtel, one of the leading companies that provide intelligent information for businesses and professionals, conducted a survey

this year as well, which is considered to be the leading benchmark for excellence in the international business community,

aiming to highlight the best professionals in the financial sector in a Pan-European level.

In the 2015 Extel Survey results, in which more than 18,000 professionals from around the world participated (analysts and

portfolio managers), Alpha Bank’s Investor Relations Division ranked for a second consecutive year 1st in Greece out of

30 companies and 12th in Europe out of a total of 100 European banks (from 19th last year).

The Managing Director - CEO of the Bank Demetrios P. Mantzounis, was ranked 2nd best CEO in Greece and 26th in a

Pan-European level (out of a total of 94 CEOs).

This is a big success for Alpha Bank, given the fact that foreign institutional investors represent 71% of the Bank Shareholder

base (excluding HFSF) and own over two thirds of the warrants issued by the HFSF. Furthermore, it should be noted that the

stock of the Bank is covered by 23 sell side analysts, out of which 11 place Alpha Bank as Top Pick amongst its Greek peers.

E

Absorption of iners Club in Greece by Αlpha Bank

n June 2, 2015, the absorption of "Diners Club Finance Company SA" was successfully completed by the Bank.

The completion of the merger marks the beginning of a new era for Diners Club cards in the Greek market. It also gives

the opportunity to benefit even more from the leading position and the expertise of the Bank in Credit Cards towards the

empowerment of Diners Club’s by enhancing and developing the privileges and services it offers to its members.

Alpha Bank, as exclusive partner of Diners Club International in Greece, strengthens even further its position as it becomes the

only Bank in Greece that offers this range of issuance and acceptance of international brands offering its Customers, both

individuals and professionals, numerous options to suit all personal or business needs.

O

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THE BANKΜazi

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D

Training and Development DivisionThe most important training programmes of ay 015

uring ay 015, a total of 101 training rogrammes were carried out, with participations numbering ,034 persons at the Aghios tefanos Training Centre and 14 at the Thessaloniki Training Centre.

ore specifically

CMART application

Following a request from the C ivision, in view of the installation of the new optimised version of the C A T application, the briefing sessions were continued during ay 015 for the ma ority of the Branch ersonnel. This one-day rogramme is focused on the management of the Customer relationship through the application. imilar one-day briefing sessions were held at the gnatia Training all of the Thessaloniki Training Centre for the Branch anagers in the refecture of Thessaloniki and for Alpha rime xecutives.

The table below shows in detail, the trainees’ level of satisfaction for the training rogrammes carried out during ay 015 and the respective participation figures, based on the evaluations carried out at the end of each training rogramme.

The training rogrammes will be continued and are scheduled to be completed in the first week of uly 015.

1

3

4

5

6

7

55

6

4

1

100

7

%

Training Programme for Executives and Employees in the CMART Application

T BAΜazi

No. CMART application GradeNumber of

TraineesTotal Number of Employees

511

111

36

144

67

1

1,44

516

0

30

384

154

36

1

1, 60

C A T Branch anager

C A T Assistant anager olders of Authorised signature type A

C A T AL A

C A T C O elinquencies

C A T B O elinquencies

C A T C O

L ( etail Banking roducts BackOffice ivision)

4. 4

4.35

4.07

4.40

4.40

4.35

4.40

4.3

< 9 / 34 >

New Alpha Bank Intranet

From May 11, 2015 to May 21, 2015, training programmes were carried out concerning content management on the new Alpha Bank Intranet platform. The training courses were conducted by Executives from the IT Systems Division, in the presence, and throughout the course, of an Executive from the Corporate Communications Division.The training programmes were attended by a total of 111 Executives from the Central Units, who will be responsible for updating the content of their Division’s pages on the new Alpha Bank Intranet platform.

Training of Personnel originating from Citibank

In the context of the operational integration of the former Citibank Network to the Network of Alpha Bank, a series of training sessions were realised for the induction of the colleagues originating from Citibank to the Bank’s systems and products, depending on their job positions. The training Programmes for the job positions of Branch Managers, Alpha Bank Gold Personal Consultants, CROs, CTOs and Tellers commenced on May 18, 2015, and expected to be continued until the end of June 2015.

he Student Internship Programe for Students of the Athens University of Economics and Business in the Group was successfully completed. A total of ten (10) graduate students were employed at the Bank for a period of six months, under a full- time paid internship, gaining valuable work experience, with nine of them continuing to offer their services to the Group, following their positive evaluation by the Divisions where they were employed.

Strengthening the Bank with new Personnel

Following the completion of the Voluntary Separation Scheme and the advancement of current Bank Personnel to positions of increased responsibility and specialisation, staffing needs arose for Tellers in the Branch Network and specialised job positions in the Central Units.The Human Resources Division, drawing on the electronic database of CVs, in accordance with the standing practice and in collaboration, on a case-by-case basis, with Personnel recruitment agencies, applied specialised selection tools and proceeded to recruit qualified and competent Personnel in order to support the business strategy of the Bank in the future.

Human Resources DivisionCompletion of the Internship Programme for Students of the Athens University of Economics and Business

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Training and Development Division (continued)

THE BANKΜazi

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n a dynamic market environment, the products and services of a business are quickly copied by others and shortly after, they cease to be an advantage for that business over its competitors.

However, the level of service that a Business provides to its Customers is considered to be the most enduring parameter in creating and maintaining Customer trust and loyalty to the Organisation. When trust is replaced by distrust disguised as a complaint, resulting from the Customer’s dissatisfaction with the customer service and the services of the Business, then the Customer’s voice becomes particularly important on a special increased significance.

With the aim of recording and measuring the satisfaction of Customers who have submitted a complaint to the Bank and have received a relevant response, the Quality Assurance Unit of the Operations Division planned a Customer Satisfaction Survey following the resolution of their complaints, in accordance with the Net Promoter Score typology and the ISO 9001:2008 International Standard.

The purpose of this specific action is to map the views of Customers regarding: the quality of the Bank s products, the functionality of the Organisation’s products and processes, the Customers’ trust in the Bank and their intention to continue their cooperation with us,

but, mostly, to explore opportunities for improving the service that we provide to our Customers.

For the current year, the relevant survey was conducted from May 21 to June 3, 2015, by means of phone interviews with a sample of our Customers who had received a response for a complaint they had submitted in the period from February to April 2015.

The following should be pointed out: Before the official lunch of the survey, a text message ( ) with information on the communication that would follow

was sent to the mobile phones of the Customers in the survey sample, while After the conclusion of the survey, a text message ( ) was sent again, thanking the participants for their contribution.

Finally, the activities involving the analysis and presentation of the results of the above survey, as well as the proposed action plan in order to improve the satisfaction of the Bank’s Customers, are currently in progress.

Operations DivisionCustomer Satisfaction Survey

I

THE BANKΜazi

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he Alpha Bank Art Collection has been included in a publication entitled Global Corporate Collections comprising the 80

most significant collections worldwide owned by corporations.

This volume is the fruit of an international publishing project which compiles and presents selected works of the most

remarkable collections belonging to large groups of companies, banks and insurance companies. These companies have a

keen interest in modern and contemporary art and have been actively involved with either international or local art.

All collections are presented in six pages each, which include both texts and

photographs. The works selected from the Alpha Bank Art Collection were

created by C. Maleas, Y. Moralis, Chryssa and Y. Lappas and are placed at

premises of the Bank.

This publication was the result of the cooperation between Α A Art,

Art Finance Gazprombank and Sotheby’s auctions house and was printed out

by Deutsche Standards Editionen.

The luxurious volume Global Corporate Collections was presented on

Wednesday, June 17, 2015, in the context of Art Basel, the most important

contemporary art exhibition worldwide, which is held annually in Basel,

Switzerland. More specifically, as part of the special events conducted

prior to the inauguration of the exhibition, the presentation of the book

took place at the main venue of the event and was followed by a discussion

with the contributors and with museum directors and artists, in the presence

of the curators of the collections and the managers of the organisations

involved.

T

The Art Collection of the Bank among the most significant corporate collections in the world

THE BANK • CULTUREΜazi

he Bank’s Art Collection Curator, rene Orati, and Mr. Friedrich Conzen, one of the three editors of “Global Corporate Collections”.

( A A A T eutsche tandards T O )

< 12 / 34 >

T he Alpha Bank Numismatic Collection participates in the exhibition “Where Silver was Born.

Athenian Archaic Coinage: Mines, Metals and Coins”, which was inaugurated on Thursday,

May 28, 2015 at the Epigraphic and Numismatic Museum.

The Exhibition focuses on the Archaic Period, during which society, political systems and arts were

transformed. The themes of the Exhibition relate to the Archaic coinage and to the methods of

mining and processing precious metals at Lavrio and Siphnos during antiquity mainly for the

production of coins. The historical and institutional framework of that period, within which rules on

mining and selling precious metals had been established, is also explained.

In the context of the Exhibition, the Alpha Bank Numismatic Collection displays ten Archaic coins

issued by Athens and Siphnos, two city-states possessing their own mines and being among the first

ones to strike coins.

Exhibition duration: May 28 - October 31, 2015

Epigraphic and Numismatic Museum

12, Panepistimiou Street, ATHENS

From left to right: The Manager of the Secretariat of the Board of Directors George Triantafyllides, the Coadjutor of the Holy Archdiocese of Athens Archpresbyter father Thomas Synodinos, the Director of the Epigraphic

and Numismatic Museum Dr George Kakavas, the spouse of the Spanish Ambassador to Greece Mrs. Carmen Serrano de Haro, H.E. the Spanish Ambassador to Greece Mr. Alfonso Lucini Mateo and the Curator of the

Alpha Bank Numismatic Collection Dr Dimitra Tsangari.

“Where Silver was Born.Athenian Archaic Coinage: Mines, Metals and Coins”

THE BANK • CULTUREΜazi

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I

“Learning about Ancient Coins”Educational event at the Epigraphic and Numismatic Museum of Athens

for the children of the Bank’s Employees

n the context of the exhibition “Where Silver was Born”, presented at the Epigraphic and Numismatic Museum, the educational event “Learning about Ancient Coins”, intended for the children of the Bank’s Employees, was held at the Museum’s Garden on Saturday, June 6, 2015.

The educational event was addressed to children of 6-12 years old who initially familiarised themselves with ancient coins, their iconography and minting technique, and then participated in an ancient coin “production” workshop, where, assisted by specialised personnel, they minted the Athenian and the Alexandrian tetradrachms in clay using die replicas. Furthermore, the children had the opportunity to design and colour their own coins drawing inspiration from ancient and contemporary themes and lastly they were offered the relevant educational material.

In parallel with the educational event, an archaeologist of the Museum offered the Employees who accompanied their children a guided tour of the Exhibition.

THE BANK • CULTUREΜazi

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A

Three Publications will be sold by Alpha Bank at a discount of 40% throughout July and August 2015

lpha Bank offers the publications “Stage Design in the Greek Theatre” (in Greek), “Costume Design in the Greek Theatre”

and “Greek Song from 1821 down to the 1950s” (in Greek) at a discount of 40% throughout July and August.

The Publication may be obtained either by visiting the “ALPHA BANK – CULTURE store” (40, Stadiou Street, ATHENS) or by placing an order via telephone or e-mail (Tel.: +30 210 326 2465, e-mail: infopolitismos@alpha.gr).

More information about the cultural activities of the Bank is available at the website www.alphapolitismos.gr.

Stage Design in the Greek TheatreDionysis FotopoulosCommercial Bank of Greece, Athens 1987Dimensions 28.5 x 23 cm, 420 pages, 786 illustrationsGreekPrice: Euro 26.40

This Publication promotes the work of a number of significant Greek stage designers, among which painters, sculptors and architects, for the performances of plays staged in Greek theatres during the 20th century.

Costume Design in the Greek Theatre Dionysis FotopoulosCommercial Bank of Greece, Athens 1986Dimensions 28.5 x 23 cm, 326 pages, 535 illustrations EnglishPrice: Euro 19.20

This particular Publication presents the variety and range of the costumes designed by talented Greek costume-designers of the 20th century for ancient tragedies and comedies as well as for plays from the Modern Greek and foreign repertoire.

Greek Song from 1821 down to the 1950sLambros LiavasEmporiki Bank of Greece, Athens 2009Dimensions 29.5 x 23.5 cm, 373 pages, 636 illustrationsGreekISBN 978-960-7059-20-8Price: Euro 33

The above Publication is the fruit of a long-term research on the historical and functional development of Greek song from the Greek War of Independence of 1821 down to the 1950s, carried out by the ethnomusicologist Lambros Liavas.

THE BANK • CULTUREΜazi

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lpha Bank, once again a pioneer in the field of electronic banking services, presents the new re-designed Alpha Web

Banking and Alpha Mobile Banking services.

After an extensive study of the competition, the Customers’ needs and the international trends, the Alternative Networks

Division, which is responsible for the project, and the Project Management, IT Systems and Applications, Marketing and Public

Relations and Information Security Divisions, worked together intensively to implement the new upgraded services.

As soon as they sign on to the Services, the Bank’s Customers will become aware of the significant changes made, which

allow them to immediately view and manage their portfolio, while at the same time maintaining the Bank’s customary high level

of security in transactions.

The new functionalities of the Services include:

Information “at a glance” from the new,

easy-to-use “Overview” page, which displays

the Customer’s entire relationship with the

Bank on the new home page, using simple charts

to show the Customer’s products per category

(accounts, cards, loans, investments) and their

balances.

Personalised view providing options for assigning

friendly names and individual colours to products.

The Alpha e-Banking service has changed!

Μazi PRODUCT NEWS

A

< 16 / 34 >

ith the aim of promoting the Alpha e-Commerce electronic payments service, an

advertising campaign was designed and carried out with the key message: “All cards in

one e-Commerce platform, exclusively from Alpha Bank”.

The Alpha e-Commerce service is a modern electronic payment platform that enables the

e-shops of businesses cooperating with Alpha Bank to offer to their customers access to

services and products and the possibility to make transactions online, easily and securely.

The Alpha e-Commerce service is the only one that supports all payment systems: VISA,

MasterCard®, American Express® and Diners Club.

Ease in transactions, with the option to save frequent payments and

transfers for ease of use.

Improved updates from the Bank, through the new mailbox.

Emphasis on security and control, with the option to save in a file (pdf,

csv) and e-mail the update and transaction completion screens.

Get to know the new, upgraded Alpha e-Banking service and carry out your

transactions from your personal computer or tablet.

Your opinion counts! You can send your comments and suggestions to the

following e-mail address: ebankingsupport@alpha.gr.

Alpha e-Commerce: An e-Commerce platform for all cards

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Μazi PRODUCT NEWS

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rom May 18, 2015 to June 19, 2015, Alpha Bank MasterCard cardholders participated in the Priceless Surprises

promotional campaign organised by MasterCard for first time in Greece, offering the chance to cardholders to enjoy the

amazing experience of the Mad Video Music Awards 2015 night.

More specifically, MasterCard cardholders using their card to purchase their ticket for the Mad Video Music Awards

ceremony from www.viva.gr, entered automatically a draw for 50 VIP invitations with special privileges for that night.

The promotion was supported by means of relevant promotional material posted on the Alpha Bank cards Portal and on the

Bonus page on Facebook.

New Priceless Surprises promotion from MasterCard®

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Μazi PRODUCT NEWS

he Bank’s Customer Service Call Centre has been modernised!

The Call Centre (+30 210 326 0000) is now using a new, modern platform capable of natural speech recognition.

Thus, Customers can now be served without the need to use the “tree” options.

This modern infrastructure recognises the Customer’s request and, through dialogue, routes the call accordingly, either to the

appropriate Customer Service team or to an automated service application, simplifying the customer service process.

With the new application, Customers no longer need to navigate through the complex "tree" options using the buttons on their

phone, while the time spent waiting for their call to be transferred is also significantly reduced.

The new voice portal will gradually be expanded to serve automatically specific Customer requests and transactions without

the use of a Call Centre agent, thus further improving Customer service time and quality.

New Automated Customer Service Voice Portal

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n the context of its long-standing collaboration with the HYUNDAI HELLAS car dealership, the Bank established an exclusive

cooperation for the new Hyundai i20 model, which is expected to be particularly appealing in its class thanks to its top safety

and award-winning European design.

In particular, Alpha Car Loans designed a unique financing programme with privileged terms and the following features:

referential fixed interest rate at 5.

o early repayment penalty

epayment period up to 4 months

A G FT of 50,000 Bonus points in the Bonus Loyalty rogramme

With the key communication message: “New Hyundai i20 Generation, New Privileges Generation”, the Bank presented the

new financing programme to the entire network of A dealers. The presentation was conducted by xecutives from the

Cards and Consumer Banking roducts ivision at the official launching of the new yundai i 0 model, held at the ine useum

on 14 and 15 ay 015.

The cooperation was supported by means of a single-sheet promotional leaflet with relevant information, mailed to Bonus

cardholders together with their card account statements, and is promoted through the network

of HYUNDAI dealers.

Alpha Car Loans ew Financing rogramme for yundai i 0

I

The cooperation was supported by means of a single-sheet promotional leaflet with relevant information, mailed to Bonus

cardholders together with their card account statements, and is promoted through the network

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A

The Bank supports the 20th anniversary “Art-Athina 2015” Fair

lpha Bank sponsored the 20th anniversary “Art-Athina 2015” Fair, held at the Faliron

Pavilion (TaeKwonDo Stadium) from June 4, 2015 to June 7, 2015.

The Bank participated in the Fair with one kiosk, to promote the new “Alpha Bank Gold Personal

Banking Service” as well as its Art Collection. Executives from the corresponding Divisions of

the Bank briefed interested visitors about the Service and provided information on the works of

the Art Collection throughout the duration of the Fair.

The Alpha Bank kiosk was marked by just one work from the Art Collection, the wall-mounted

neon construction “Saint Christophoros”, created in 1992 by the internationally renowned Greek

American artist Stephen Antonakos. The work is composed of a square metal surface with vivid

brushstrokes, lit from behind and along the square’s perimeter by a succession of the colours

CORPORATE SOCIAL RESPONSIBILITYΜazi

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of the rainbow, created by neon lighting. The work is a relatively recent acquisition and this is the first time it is publicly

exhibited as a work of the Alpha Bank Art Collection. Mounted on the kiosk’s main wall, it was visible from the entire upper

floor exhibition area of the Fair. In addition, all publications of the Art Collection Section pertaining to contemporary Greek

art were available from the Alpha Bank kiosk.

Under this sponsorship, on Thursday, June 4, 2015, the Bank hosted a Customer event, in the presence of Members of

the General Management and of Division Managers and Assistant Managers. The event was attended by 170 invited

guests, while the Bank’s kiosk was visited by more than 40,000 people in total.

On Saturday, June 6, 2015, the Curator of the Bank’s Art Collection, Irene Orati, delivered a speech presenting the

Alpha Bank Art Collection.

CORPORATE SOCIAL RESPONSIBILITYΜazi

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CORPORATE SOCIAL RESPONSIBILITYΜazi

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Alpha Bank supports the Hellenic Society for the Protection of Nature

he Bank sponsored the “Garbage-free Nature” Environmental Awareness and Education Programme of the Hellenic

Society for the Protection of Nature (HSPN).

The Hellenic Society for the Protection of Nature, in collaboration with the Primary Education Directorate of the Regional

Division of Western Attica, organised a Seminar consisting of Experiential Workshops with a total duration of eight

teaching hours, entitled: Musical Tales from “garbage”. The Seminar took place on Saturday, May 9, 2015, at the

premises of the YMCA Athens, and was addressed to educators working in the Primary and Secondary Education.

The aim of the Seminar was to raise the pupils’ awareness, through their educators, about issues such as the management

of waste, the reuse of objects and the need to preserve a clean and well care for natural environment, using as a vehicle the

music and the tale of the “garbage”.

The Seminar included the following Experiential Workshops:

• Making musical instruments (maracas etc.) from “useless”

materials (refreshment aluminium cans, metal spoons, plastic bottles,

jars etc.). When leaving, the educators took with them samples of the

musical instruments they themselves had made.

• The music of the Recycled’s. An orchestra of musical instruments

made of “useless” materials was put together, with the educators’

participation.

• The Tale of the Recycled’s. The educators took part in creating a

tale that took a positive and hopeful approach to the issues of the

environment, the natural resources and human values. At the end of

the Seminar, the tale was presented on the YMCA stage.

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A

The Bank supports the “Clean Seas: Swear to Care” environmental action

lpha Bank sponsored the new environmental action of the Mediterranean Association

to Save the Sea Turtles (MEDASSET), entitled: “Clean Seas: Swear to Care”.

The campaign aims to mobilise the public, so as to reduce sea pollution and, at the same

time, place emphasis on values such as respect and keeping promises, which we appear

to forget in our daily routine.

With the key communication message: “We care for our host destinations”, the

campaign focuses on the protection of tourist destinations and invites tourist businesses

active in seaside locations to join its network.

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

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Alpha Bank supports the Greek Institute for Insurance Studies

he Bank sponsored the special forum entitled: “A Behavioural Science Perspective – A modern approach to

Insurance Sales”, organised by the Greek Institute for Insurance Studies (EIAS), on Thursday, May 21, 2015, at the

Athens Chamber of Commerce and Industry.

In this particularly important and specialised forum, during which current issues related to the insurance market were

presented, the EIAS invited Keynote Speaker was Dr Barbara Fasolo, Associate Professor in Behavioural Science at the

London School of Economics (LSE), Director of the Executive Master in Behavioural Science and Head of the Behavioural

Research Lab. Dr Fasolo’s speech was followed by a panel of speakers on the subject: “Behavioural views on improving

sales: How we sell today insurance products in our company and how we can incorporate behavioural ideas.”

CORPORATE SOCIAL RESPONSIBILITYΜazi

Thodoros (Papadimitriou)

his sculpture was made in the context of the Bank’s initiative to assign to Greek artists the creation of works intended

to mark the areas of specific Branches. The significance of the work consists not only in its unconventional style but

also in the fact that it would be placed at a regional Branch, Volos Branch, in a period, i.e. the 1970s, when the Greek

viewers were not familiarised with the presence of works, which reflected the subversive spirit of European artistic schools

of that era, in public spaces.

Since the beginning of his artistic career, Thodoros has been very interested in the impact of works of art placed in public

spaces as they are addressed to a heterogeneous public and everyone is invited to give their own interpretation.

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Volos Branch

Amalthea’s Monstrous Born, 1976Iron construction

Μazi CULTURE SPECIAL • ART NETWORK

The artist chose this particular title for his work in order to criticise the consumer era through wordplay on the mythological

Amalthea’s Horn/Cornucopia (Latin for “Horn of Plenty”).

The work, which is the product of an artist renowned for his restless and inquiring mind, constitutes a perfect illustration of his

creator’s concerns. It is made of iron, a material which allows dynamic constructions and restricts any attempts of philological

and aesthetic analysis. The entire work occupies

two corner walls on the ground floor of the

Branch and creates an imposing and, at

the same time, subversive impression. It is

characterised by the alternation and continuity

of various aspects and textures of the material,

which is shaped in expressionist harshness so

that smooth and even surfaces are avoided.

The walls are covered by a uniform metal

surface which is initially folded, then harsh and

ends with curved and tangled sheets, allowing

the viewer to imagine that the work is continued

infinitely. Therefore, the work is given mobility,

it spreads and it evolves in space. Moreover,

the addition of the metal globe alludes to the

presence of a pendulum which remains stable

and invites the viewer to give his own interpreta-

tion. Thus, the initial objective of the artist is

fulfilled.

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Μazi CULTURE SPECIAL • ART NETWORK

Volos Branch, 2015.

Thodoros, Amalthea’s Monstrous Born, detail.

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THODOROS (PAPADIMITRIOU) Agrinio 1931

BIOGRAPHICAL NOTE

He studied sculpture at the Athens School of Fine Arts

(1952-1958) under Michalis Tombros and he continued

his studies at the École des Beaux-Arts in Paris

(1959-1962) under Marcel Gimond and René Collamarini.

He travelled a lot abroad for educational reasons and in

1974 he settled in Athens. From 1980 to 1998,

he taught Plastic Arts at the School of Architecture of the

National Technical University of Athens.

During his first creative years, he is particularly

interested in the interaction between sculpture and urban

environment. From 1967, the social dimension of his art,

through the viewer’s involvement, becomes the key

characteristic of his work. Texts written by Thodoros

have been published in the Press while he has also

written books on fine arts.

Μazi CULTURE SPECIAL • ART NETWORK

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Prefecture of Arcadia

he Arcadians are considered the first inhabitants of the Peloponnese. Their origin goes back to Pelasgos, the first king of the

region, who was succeeded by Lycaon. Lycaon founded Lycosoura, while his sons founded most of the Arcadian cities, to

which they gave their names: Mantineus founded Mantineia, Tegeates, Tegea and Phigalos, Phigaleia. In the 5th century BC the

Arcadian League, a Federation of the Αrcadian cities, was founded. The League was particularly active mainly after 370 BC.

During this period the Arcadians issued staters bearing on the obverse the head of Lykaios Zeus, the great god of Arcadia.

The reverse represents Pan seated upon a rock, holding his characteristic lagobolon (a club for killing hares). At his feet, upon the

rock, lie the syrinx (the god’s musical instrument) and the inscription ΟΛΥ. To the left the monogram of the Arcadians (a combination

of the Greek letters Α-Ρ-Κ) is inscribed.

This exceptional stater, a work of a great but unfortunately anonymous artist, has been issued with the monies that the Arcadians

removed from the funds of Olympia’s temples, in 364 BC, in their effort to organise themselves the 104th Olympiad, which became

known in history as “Anolympiad” (non-Olympics). Obviously, the acquisition of the treasures of Olympia enabled the Arcadians to

invite a well-known engraver of the time in order to create the dies for their coins.

Frame in Tripolis Branch (510).

T

Μazi CULTURE SPECIAL • HISTORY OF COINS

The Ancient Coin of Arcadia from the Alpha Bank Numismatic Collection

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n Tuesday, June 23, 2015, the Ordinary General Meeting of the

Shareholders of the Group Company Ionian Hotel Enterprises took

place at the meeting room of the third floor of the Bank’s Main Building.

Snapshot of the Ordinary General Meeting of the Shareholders of the Group Company Ionian Hotel Enterprises.

Snapshot of the Ordinary General Meeting of the Shareholders of the Group Company Alpha Astika Akinita.

Ordinary General Meeting

Ordinary General Meeting

n Tuesday, June 23, 2015, the Ordinary General Meeting of the

Shareholders of the Group Company Alpha Astika Akinita took

place at the meeting room of the third floor of the Bank’s Main Building.

Alpha Astika Akinita

Ionian Hotel Enterprises

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lpha Bank Cyprus Ltd, in the context of its support of the actions and events programme of the Ronald McDonald House

Charities (RMHC) for 2015, was one of the main sponsors of the “HEAD SHAVE CHALLENGE DAY 2015” event,

which was held on Saturday, May 23, 2015, at My Mall in Limassol.

The aim of the event was to raise money to support the Organisation "Karaiskakio Foundation – The Cyprus Bone Marrow

Donor Registry", which has been founded in order to provide hope to people suffering from leukaemia and other blood

related diseases.

Alpha Bank Cyprus Ltd supports the “HEAD SHAVE CHALLENGE DAY 2015” event

he Bank supported again this year, as the event’s main Sponsor, the “5th Nicosia Economic Congress”, which was

held on Thursday, May 21, 2015, at the Hilton Park hotel, in Nicosia. The Congress was organised by the Cyprus

Chartered Accountants Association and the Gold magazine. The aim of the Congress was to give attendants an all-round view

of recent economic trends and developments in Cyprus and abroad.

The Congress was attended by distinguished international and Cypriot speakers, among which were the Minister of Finance,

Mr. Harris Georgiades, and the Under Secretary to the President, Mr. Constantinos Petrides, who presented their own analyses

and forecasts regarding the economy and the markets. The Congress was also attended, among others, by Executives,

Customers and business associates of the Bank.

Alpha Bank Cyprus Ltd Main Sponsor of the

“5th Nicosia Economic Congress”

Alpha Bank Cyprus Ltd

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n May 2015, a repeat advertising campaign was launched for the “Alpha Flexibility” range of Term Deposit products.

The campaign was realised via television, radio and selected websites.

“Alpha Flexibility” Range of Term Deposit products

n advertising campaign for the Funding Programme

in collaboration with the European Investment

Bank was launched in May 2015. The Programme seeks

to support the efforts of Cypriot companies for business

growth, offering funding with favourable terms.

The advertising campaign was realised via television, radio

and selected websites.

Funding Programme in collaboration with the

European Investment Bank

Alpha Bank Cyprus Ltd

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A lpha Bank Romania launched “Alpha Champions”, a Corporate Social Responsibility Programme of the Bank that encourages

healthy living through sport and promotes an active and disciplined lifestyle.

The Programme aims to raise awareness among parents and teachers about the importance of sport in children’s lives and the

advantages of participating in sporting activities.

The Programme’s Ambassador is Alina Dumitru, the first Romanian judoka to become Olympic Champion, winning gold medal in

the Beijing 2008 Olympic Games. The athlete has won several gold and silver medals in European and World Championships, as

well as a silver medal at the London 2012 Olympics.

In this context, Alpha Bank Romania organised the first two “Alpha Champions” events, held at the International Computer High

School of Bucharest and the Ion Heliade Radulescu School in Bucharest, respectively. Both events brought together children of

the fourth and fifth grades, teachers, school management representatives and representatives of the Bank.

“Alpha Champions” Corporate Social Responsibility Programme

Alpha Bank Romania

Snapshot from the event at the International Computer High School, Bucharest.

Snapshot from the event at the Ion Heliade Radulescu School, Bucharest.

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O n June 4, 2015, Alpha Bank Albania SHA launched a campaign with the key communication

message: “Pay with your American Express® card and get 10% cash back”, in

cooperation with the Gulf chain of petrol stations, whereby Customers can benefit from a 10% cash

back on the value of the purchases made using their American Express credit or debit card. The offer

will run until July 31, 2015.

The promotion was supported by promotional communication materials at Gulf petrol stations,

Facebook advertisements and mobile telephony text messages (SMS).

American Express® promotion in cooperation with the Gulf chain of petrol stations

Completion of the “Clothing for everyone” Corporate Social Responsibility Programme

A s part of its Corporate Social Responsibility, Alpha Bank a.d. Skopje completed its three-year Programme “Clothing for everyone”. The first phase of the Programme took place in 2013, when the Bank donated six metal containers for the collection of second-hand clothes, which was later followed by the opening, in 2014, of the first charity shop with clothing articles for vulnerable population groups. The conclusion of the Programme coincided with this year’s Alpha Bank Group Volunteer Day, during which a shop for the collection of second-hand clothes was opened in the city of Skopje. This contributed to a more systematic distribution of the donation provided by the Employees of Alpha Bank a.d. Skopje. The Programme’s activities also included related actions in Bitola, Ohrid and Struga, where additional metal containers for the collection of second-hand clothes were placed.Alpha Bank a.d. Skopje, in cooperation with the country’s Red Cross, once again demonstrated its dedication to helping people in need. The acts of individual and collective volunteerism of the Bank’s Personnel reflect the Corporate Social Responsibility principles and practices cultivated by the Group.

Alpha Bank Albania SHA

Alpha Bank a.d. Skopje• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Μazi GROUP COMPANIES

AT A GLANCE

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Μazi

As part of its activities in support of the non-profit organisation

“SYMPLEFSI”, the Bank converted the courtyard of the Primary

School on the island of Thirasia into a modern and safe place in

which the children can play and practice sports.

The area was completely reconfigured, laid with a special

shock-absorbing and anti-slip flooring and converted into a

multi-purpose field, offering safety for kids to play.

In the context of its long tradition of active participation in Greek cultural life, the Bank supported the Conference themed

“Conservation of Cultural Heritage: Challenges and Reviews”, which was held from May 25 to May 29, 2015, in the

Technopolis Cultural Venue of the City of Athens and the Acropolis Museum. The Conference was jointly organised by the

Directorate of Conservation of Ancient and Modern Monuments of the Ministry of Culture, Education and Religious Affairs,

in cooperation with the Department of Conservation of Antiquities and Works of Art of the Technological Educational Institute

of Athens, and discussed issues relating to the conservation, protection and promotion of Greece’s cultural heritage.

The Bank supported Circle VII of the Science in Society-Lecture Circles, entitled: “Νew Approaches in the History

of the South Russian Empire, 1784-1914”, which was organised by the National Hellenic Research Foundation.

For several years now, the National Hellenic Research Foundation has been carrying out the “Science in Society” programme

of special cultural events, comprising lecture circles, scientific performances, exhibitions, scientific documentaries and the

presentation of publications, with the aim of disseminating scientific knowledge to the general public and contributing to Greek

intellectual and cultural development.