FullRetain (Greek Version)

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    29-Jun-2015
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FullRetain as a process for increased customer loyalty

Transcript of FullRetain (Greek Version)

  • 1. FullRetain

2. AGENDA I.FullRetain . . IV. FullRetain 3. FullRetain 4. FullRetain 5.

  • ( clutter)

FullRetain 6. (.)

  • SegmentsNiches One ToOne

FullRetain 7. (.)

  • /
  • /
  • ( internet)

FullRetain 8.

FullRetain 9. (.)

  • /
  • marketing

FullRetain 10. (.)

  • Data Capture
  • , , .

FullRetain 11.

  • / , / . /

FullRetain 12.

  • ( ERP) ( SCM)

Demand Planning Fulfillment FullRetain CRM ERP ( Enterprise ResourcePlanning) SCM (Supply Chain Mngt) Collaboration 13. FullRetain 14. I.FullRetain FullRetain 15. FulFill:

  • T ( CRM)

FullRetain FullRetain 16. FullRetain : / ( BPR) E 2 3 4 5 1 - FullRetain 17. . FullRetain 18. Data Capture ( ) ( DataEnhancement) FullRetain 1 OBHMA 19. , ( retailers, dealers , ...) . Data Capture ( ) FullRetain 20.

  • Data Capture
  • :
        • Direct Response
        • Canvancing

Data Capture ( . ) FullRetain 21. (.. , MarketingAfter Sales Support puzzle) . FullRetain 22. ( Data Enhancement) , .FullRetain 23. (. ) , FullRetain 24. : .

  • , :

FullRetain 25. ( Data Warehousing ) (Data Mining) - - FullRetain 2 OBHMA 26. ( Data Mining) sophisticated . . (Data Mining) FullRetain 27. On - Line Analytical Processing (OLAP) , state - of - the - art . ( . ) FullRetain 28. 47 151 24

  • :

FullRetain 29. / FullRetain 3 OBHMA 30.

  • .
  • .
  • ,
  • (.. )

FullRetain 31.

  • ,
  • .

, ( Direct Mail, Telemarketing, E-mail,Fax) (,merchandisers,customer care...) FullRetain 32. FullRetain 33.

  • U.S.P.s
  • :

21 FullRetain 34. (.) , . FullRetain 35. E - FullRetain 4 OBHMA 36. CRM

  • , ,
  • .

, integrator . FullRetain 37. / ( BPR) FullRetain 5 OBHMA 38.

  • :
  • :

: FullRetain 39.

  • :Product Manager, , ,
  • : Segment Manager , , ,

: FullRetain 40.

  • :
  • :

: - FullRetain 41.

  • :
  • : (interactive)

: ( Customer Experience Cycle) CRM FullRetain 42.

  • :
  • :

: FullRetain 43. FullRetain 44. . FullRetain 45. ClientAdvocate Up Selling - Cross Selling ExclusivityOffers / Member-get a - ember FullRetain