MUSKETEERS

SURVEYGENERAL ANALYTICS

GAMERS

MaleFemale

OTHER ACTIVITIESSeries

Movies

Music

Live Stream

35 years average

70% consoles

Πηγή: gr.ign.com

STRATEGY PLANGOALS

• Awareness of Xbox One and superiority

• Engagement with casual target group

• Maintenance of Xbox 360 momentum

STRATEGY PLANMEDIA CHANNELS

• Youtubers GRamers InFeRnoBraVeHeart Σχέδιο Β

• Journalists Unboxholics IGN (gr) Game world Cowboytv Enternity

STRATEGY PLANMEDIA CHANNELS

• Social media

• Owned media

• Website

• Εμπλοκή κοινού-event

ACTION PLANMAIN IDEA

Xbox One promotes the realistic dimensions of playing an online game while using multiple platforms.

Event: “Play out of the box” escape rooms

WHYESCAPE ROOMS

Popular

ChallengingFun

Trigger curiosity

Real-time

Task-sequence

Safe

Teamwork

ACTION PLANBEFORE THE EVENT

• Participation1. online quiz on new site section 2. high score – time 3. x players 4. golden, silver, bronze ticket

• Sponsored ads on Fb • Xbox Live • Youtubers• Journalists

ACTION PLANEVENT DESCRIPTION

• Campaign name : ‘’ Play out of the box’’

• 3 weeks, Before Christmas • Rented rooms • 4 game-themed

(360&One)Escape Rooms• Reception Area3 X-Box One

consoles(Game-Movies-Internet)• Banners• Cosplayers

ACTION PLANEVENT EXECUTION

• Alan Wake ( psychological survival horror video game)

Purpose: defeat the Dark PresenceQuests: 1st room :find torches and batteries before lights turned off 2nd room: video- clue, combined pieces of paper light the dark door

ACTION PLANEVENT EXECUTION

• Gears of War ( conflict between humanity and subterranean reptilian hominids)

Purpose: antidote , dominanceQuests: covers , numbers chemicals

2 teams, simultaneously – Time

ACTION PLANEVENT EXECUTION

• Halo ( A military science fiction first-person shooter video game)

Purpose: Help Master Chief-John 117Quests: Notes, photographs, audio messages, puzzles letters on buttons-unlock the gun.

ACTION PLANEVENT EXECUTION

• Dance Central (Music Rhythm Kinect Game)

Purpose: x stepsQuest: audio, Microsoft band & DVD, Kinect dance, time find the x

ACTION PLANAFTER THE EVENT

• Upload content of the event