3ο Digital Session “Social Media Reloaded: The new ...January 2016 +10 %* +17 %* Active Social...
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3ο Digital Session “Social Media Reloaded: The new fundamentals” 18/10/2016
Transcript of 3ο Digital Session “Social Media Reloaded: The new ...January 2016 +10 %* +17 %* Active Social...
3ο Digital Session “Social Media Reloaded: The new fundamentals”
18/10/2016
Social Media Outlook
“Social Media Reloaded: The new fundamentals”
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SOCIAL MEDIA PLATFORMS
Source: WeAreSocial Singapore Report (Global Web Index (GWI), Q1 2016
OTE | COSMOTE Graduate Trainee Program | September 2016
~ 81%(~ 6 bn)
Αccessto Mobile Phones
~ 64%(~ 4,5 bn)
Proper Sanitation
SHARE OF WEB TRAFFIC BY DEVICE
Laptops & Desktops; 56%
Mobile Phones; 39%
Tablets; 5,0% Other devices; 0,1%
+21%
- 21%
- 10%
- 9%
Source: StatCounter, WeAreSocial Singapore Report (Global Web Index (GWI), Q1 2016
SHARE OF WEB TRAFFIC BY DEVICE
MOBILE SHARE OF WEB TRAFFIC
PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES IN JANUARY OF EACH YEAR
Source: WeAreSocial Singapore Report (Global Web Index (GWI), Q1 2016
0,7%2,9%
6,1%
10,9%
17,0%
28,9%
33,4%
38,6%
2009 2010 2011 2012 2013 2014 2015 2016
THE SOCIAL PHENOMENONJanuary 2016
+10%*
+17%*
ActiveSocial Media
UsersActive MobileSocial Users
Source: WeAreSocial Singapore Report (Global Web Index (GWI), Q1 2016
67%
2.307 bn85%
1.968 bn
Social Media Globally
Which is the most engaging social network?
Here we again see the dominance of Facebook - it's also got the greatest engagement in time according to this insight from the US consumer panel from comScore
Which are the fast growing social networks
Every marketer has limited time for social media marketing, so which social network should you focus your efforts on?
This compilation from Statista on the growth of Twitter shows how it compares to Facebook, WhatsApp and China's WeChat - it's clearly losing ground.
INTERNET USAGE
GREECE
77%OF GREEK POPULATION
USE INTERNET(Age Group13-74)
WEB ID: Focus Bari: Jan – Mar 2016
OF GREEK HOUSEΗOLDS HAVE INTERNET ACCESS68%WEB ID: Focus Bari: Jan – Mar 2016
67%USE INTERNET DAILY(Age Group13-74)
WEB ID: Focus Bari: Jan – Mar 2016
GREECE: SMARTPHONES & SOCIAL MEDIA
60%
WEB ID: Focus Bari: Jun- Oct 2015
Social Media Penetration
of Facebook Usersaccess Facebook
through Smartphone
Smartphone Penetration
WEB ID: Focus Bari: Jan-Mar 2016
60% ~80%
INTERNET USAGE
GREECE
195 84MINS MINS
DAILYΟN SOCIAL MEDIA
DAILY ΟNINTERNET
WEB ID: Focus Bari: Jan – Mar 2016 WEB ID: Focus Bari: Jan – Mar 2015
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Social Media Penetration in Greece snapshot
5,2%
2,9%
71,5%Avg. 349 friends
17,7%Μ.Ο. 197 φίλοι
Source: Focus Bari, Web id B15, Active Internet Users last 30 days, n=5,1m, 13-
74y.o
2,9%
11,0%Avg. 170 followers
33,2%
5,8%
Social media fans areon average active
74 min per day
Social media fansare connected on average 6.2
days per week
Social Media in Greece
SOURCE: BARI 2015, B wave JUN15-DEC15
Facebook, Skype and YouTube the platforms with the highest members
145
147
262
292
406
558
883
1.031
1.163
1.548
1.662
1.826
3.574
Snapchat
Spotify
Google+
Messenger
Viber
YouTube
Skype
# of members in ‘000
Social Media in Greece
Millennials are socially active in more platforms compared to all individuals
2,1
2,1
3,8
4,3
5,9
8,1
12,9
15,0
16,9
22,6
24,2
26,6
52,1
2,8
2,8
6,2
6,6
9,5
11,6
19,5
22,2
25,7
35,4
36,0
38,5
73,2
10,9
5,7
7,1
4,1
15,8
15,4
40,1
28,4
45,9
52,2
53,2
51,0
89,3
Snapchat
Spotify
Google+
Messenger
Viber
YouTube
Skype
18-24 18-44 AllSOURCE: BARI 2015, B wave JUN15-DEC15
# of members (%)
FACEBOOK IN GREECE
Users 18+ y.oPeople who want to connect,to have fun, to fill up spare time, to stay up-to-date. For B2C
communication Facebook present globally the highest usage.
Facebook Targets
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Facebook in Greece
Facebook is a daily habit for the majority of the users
47,5
52,8 54,0 54,3
68,4
74,6 75,9 76,1
85,5
90,0 90,8 91,2
0
20
40
60
80
100
Yesterday Last 7 Days Last 30 Days Last 6 Months
All 18-44 18-24
SOURCE: BARI 2015, B wave JUN15-DEC15
Penetration (%)
3.900.000 users in Greece (~80%)
Using facebook onmobile
75% of daily use
Facebook has an extensive usage on mobile
Facebook History
Source: Facebook
As the company evolved over the years, they expanded their marketing strategy
Facebook Insights
Audience Insights allows us to learn more about target audiences.
Top 10 Greek Brands on Facebook
SOURCE: Social Bakers
INSTAGRAM IN GREECE
Younger audiences 13-24y.oMainly entertainment & technologyMore lifestyle
Instagram in GreeceHigh penetration only amongst youngest
The global size of Instagram’s audience exceeds 500MM users.
Some of the recent features of the platform include “Stories” and Zoom.
Stories is a Snapchat-inspired feature which allows users to post several photos/videos which disappear after a short period of time.
Zoom is a feature which allows users to pinch to zoom on photos and videos.
9,412,5 13,2 13,514,2
18,8 20,0 20,4
31,7
39,0 40,4 40,9
0
20
40
60
80
100
YESTERDAY LAST 7 DAYS LAST 30 DAYS LAST 6 MONTH
All 18-44 18-24
SOURCE: BARI 2015, B wave JUN15-DEC15
Penetration (%)
TWITTER IN GREECE
Target 25-44y.oPublic figures, journalists,Politicians, tech savvies
SNAPCHAT IN GREECE
Younger audiences 13-18y.oMainly entertainment & technologyMore lifestyle
LINKEDIN GREECE
“The Professional Network”25+y.o users who are interested to News
