, & : 2010 2011

. . 41070006

Pop Art:

, 2011

, . . , . 1

: Andy Warhol, arilyns, 19621

Michel Serres, , . , 2009, 155

1

....3 ..4-7 1 Pop Art 1.1 Pop Art...8-11 1.2 Pop Art; ...12-13 K 2 Pop Art 2.1 14-16 2.2 ...17-18 2.3 readymades.19-21 3 arilyn onroe Campbell's 3.1 & 22-24 3.2 ...25-26 3.3 ...27-30 3.4 .....31-37 4 Pop Art 4.1 ...38-41 4.2 42-45 4.3 ....46-47 ..48 49-51 .52

2

, , Theodor Adorno2 , , , . , . . , , , . . , , , Stphane Mallarm, , . , - - . , .

2

Theodor Adorno, , . , 2000

3

, . Georges Bataille3

Marcel Duchamp 1917 - - . , Pop Art , , . . ; Pop Art ; , , Lacan, , . , Pop Art, Rimbaud je est un autre . Pop Art / . Andy Warhol , . , 4. , Pop Art. , Jean Baudrillard, , 3

Cynthia Freeland, ; , . , 2005, 170 4 Andy Warhol, edited by Annette Michelson, essays of Benjamin H. D. Buchloh Thomas Crow Hal Foster Annette Michelson Rosalind Krauss, the MIT Press, Massachusetts 2001, 5

4

5. , , Pop Art , , . . , Andy Warhol. Pop Art , . . , . Pop - - . . . , , , Guy Debord, . , ; , ; . , Pop Art . , Pop Art. Max Ernst, Picasso, Giorgio de Chirico . Pop Artists 6. , Pop Art , , . . ( ) .

5

Jean Baudrillard, H , , . , 2000, 139 6 Lucy Lippard, Pop Art, . , 1984, 15

5

, , , . Pop Art , , . Jean Baudrillard 7. , . 8 , . . Pop Art . , . , Pop Art , Clement Greenberg, Theodor Adorno kitsch, avantgarde . Pop Art. . , Andy Warhol Roy Lichtenstein . . , . , . , .

7

Jean Baudrillard, H , , . , 2000, 136 8 - (hyper-ralit) Jean Baudrillard. . . Pop Art, .

6

. , . ; Pop Art . . , . , . Pop Art . , . . , Pop Art, , . 9. , .

, 19 21 , . , 2004, 2519

7

1

Pop Art1.1 Pop Art Life 1949 Jackson Pollock, ;. , 1964, Roy Lichtenstein : ;10. Pop Art Pop Art . Pop Art . , . , . , . , , , . . , , , 11 , (.1 ). , ,10

Hal Foster Rosalind Krauss Yve Alain Bois Benjamin H.D. Buchloh, 1900: , . , 2009, 445 11 , douard Manet . . , , .

8

. , , 12. , . , , . l'art pour l'art , . , - 20 Wassily Kandinsky- B . , 13. . , . , 14. , Andy Warhol , , ,15 . , . Andy Warhol, Pop Art, , 12

Jackson Pollock . . ( : , : , , 2010, 290 13 : , : , , 2010, 284 14 , 19 21 , . , 2004, 179 15 Andy Warhol, edited by Annette Michelson, essays of Benjamin H. D. Buchloh Thomas Crow Hal Foster Annette Michelson Rosalind Krauss, the MIT Press, Massachusetts 2001, 71

9

. , , , . . Pop Art, , . , . , , . , . , , . McLuhan. . , -. , Yves Klein, Nouveau Ralisme, Pop Art. , . , . ; ( ) 16. ( Kant) , 17. Pop Artists , . , Pop Art 16

Adorno - Lwenthal - Markuze - Horkheimer, , : , . / , , 17 17 Michel Foucault .

10

, . , , , . , , 18. , . , 19 , . , Pop , Pop . . . , , , , , . , , 20. homo ludens. , . Pop Art , . , . , , , . Pop Artists , . , Andy Warhol, , .18 19

Guy Debord, , . , 1986, 26 Pierre Bourdieu, , . , 2009, 62 20 Michel de Certeau, , , . , 2010, 56

11

1.2 Pop Art; , Pop Art . , Pop Art 21 , . , Pop Art . , Clement Greenberg, . , Pop Art , . Clement Greenberg, , 22 , , , Pop Art. , Pop Artists . , Joan Mir William Hogarth . , . , Pop Art . Clement Greenberg , Campbell's, Andy Warhol . , Clement Greenberg, , Pop Art, : , 23, , . ;21

Andy Warhol. , . 22 Clement Greenberg, Home made aesthetics Observations on Art & Taste, Oxford University Press, 1999, 171, 202 23 Hal Foster Rosalind Krauss Yve Alain Bois Benjamin H.D. Buchloh, 1900: , . , 2009, 444

12

Pop Art . , . . , . , , , ( ) . Pop Art , , Roy Lichtenstein (.2 ) , . . Andy Warhol , , , , Kennedy. , , . , Pop Art, - . Pop Artists , , . , , . , , Pop Art , . . , 24. . , , 25. , . . , .24

Jacques Derrida (diffrance) , . . , Jacques Derrida, . 25 Pierre Bourdieu, , . , 2009, 292-294

13

2

Pop Art2.1 . , , , . 19 . , . , Theodor Adrono 26. , , , . , , , , Pop Art. Pop Artists ( Andy Warhol) . , . . , Pop , , , , . , , , . , 26

Theodor Adorno, , . , 2000, 74

14

. , Pop Art; , . Pop Art 27. . . Roland Barthes, , Pop Art, 28. , Roy Lichtenstein , -, , Andy Warhol arilyn onroe, Mao, Jackie Kennedy . Andy Warhol : , , . . . , . , . Pop Artists , . On the balcony29 Peter Blake (.3 ) . , Roy Lichtenstein . Takka Takka (.4 ), . , 27

: , : , , 2010, 319 28 Roland Barthes, L obvie et l obtus essais critiques, tome III, ed. du Seuil, Paris 1982, 207 29 Le balcon Manet.

15

. , Andy Warhol, . . Andy Warhol. , 30 (.5 ) Campbells. (.6 ). , . , . , Pop Art punctum . , . Roland Barthes punctum31 . , Pop Art punctum ( III Andy Warhol) , . Pop Art . , . , , . Pop Art , . ( ), , . , Pop Art .30

Odilon Redon Van Gogh James Ensor Picasso Matisse, . , : memento mori. 31 Roland Barthes punctum . , .

16

2.2 Marcel Duchamp Pop Art, Hans Richter: , Nouveau Ralisme, Pop Art , . [] 32. Pop Art. Marcel Duchamp , Pop Artists . , Pop Artists readymades . , , . , Pop Art . , Pop Artists . , , , , . , Pop Art. Van Gogh Gaugine , . Pop Art . Pop Art, , . , . , Andy Warhol . , . ( Red Race Riot) 32

: , : , , 2010, 319-320

17

. , Factory . . , , Andy Warhol, Pop Art . Factory Andy Warhol, . Roy Lichtenstein. , . Ben Day . . Roy Lichtenstein Pop Art , , . . 33. , Roy Lichtenstein , . , . Pop Art , . , Pop Art , , . . , , objet perdu.33

Hal Foster Rosalind Krauss Yve Alain Bois Benjamin H.D. Buchloh, 1900: , . , 2009, 449

18

2.3 readymades 1912 . 2 Marcel Duchamp , . (.7 ) readymades . readymades -, - - . ( Picasso), . , . , , , . Pop Art , readymades. , celebrities, , Pop Art. Andy Warhol Brillo Boxes (.8 ) . Andy Warhol , 34. Pop Art ( Fluxus35) 1960 1919-1925, ( ) , . , 34

Cynthia Freeland, ; , . , 2005, 52 35 Fluxus . , , Pop Art. . .

19

Marcel Duchamp 36, . Pop Art readymades Robert Rauschenberg, Andy Warhol. Robert Rauschenberg, Pop Art, (.9 ) Pop Art . , , , . readymades , . Andy Warhol , , . Pop Art readymades Pop , , , ( ) . , . Benjamin. . . , readymades . instantan, . 36

Hal Foster Rosalind Krauss Yve Alain Bois Benjamin H.D. Buchloh, 1900: , . , 2009, 482

20

, Paul Valry, . readymades 37. , (Gestalt) . Pop Art , . , . , , . readymades ,38 ( Pop Art), , . Andy Warhol . ( Pop Artists , ) . , bricoleur. , . . . , . , Ed Rusha: , 39.37

Abraham Moles, , , 2005, 126 38 , 19 21 , . , 2004, 211 39 Ed Rusha, Leave any information at the signal, The MIT Press, Massachusetts 2002, 10

21

3

arilyn onroe Campbell's 3.1 & Pop Artists , . , , , - . Pop Art . . , , Martin Heidegger, , [] 40. , ( , , Pop Art) . , . Pop Artists . , Chardin Courbet. Pop Art . , , . ; ; Pop Art . 40

Martin Heidegger, , . , 1986, 34

22

. , Pop Art , . Roy Lichtenstein . Pop Art , 41 . , Pop Art. Pop . 42. , Pop Art . labels . , Pop Art ( ) . , . Pop Art . Pop , . Campbells Campbells. Pop Art 43 . . , . . . , Pop artists 41

Heidegger, , . (Martin Heidegger, , . , 1986, 75) 42 Jean Baudrillard, H , , . , 2000, 134 43 Lucy Lippard, Pop Art, . , 1984, 93

23

. , ; , . , . . , Pop Art, . Pop Art , Georges Bataille . 44. H Pop Art ( ), , . , Pop Art , . Pop Art, (Hyperrealism) . , . , , . Andy Warhol . (.10 ), , , ; . , . . , . , . Blanchot, o , .44

Georges Bataille, L art, exercice de la cruaut uvres Compltes, articles I 1944-1949, vol. XI, Gallimard, Paris 1988, 480

24

3.2 Pop Art . Hollywood Marilyn Monroe Liz Taylor, Jackie Kennedy Elvis Presley, , , , . . Marilyn, , . . . , . Monroe , 45 Andy Warhol. Pop Art. , Andy Warhol , . , . , , . Andy Warhol . . , . . , . gros plan . , , . illustration ( ) . 45

Andy Warhol, edited by Annette Michelson, essays of Benjamin H. D. Buchloh Thomas Crow Hal Foster Annette Michelson Rosalind Krauss, the MIT Press, Massachusetts 2001, 51

25

, . , . Andy Warhol . . Andy Warhol Marilyn Monroe 1962. , Baudrillard, . Marilyn Diptych (.11 ) Andy Warhol , , . , . , , , . , Jackie Kennedy. Andy Warhol . . , . Pop Art . Andy Warhol , , . Jackie Kennedy, Marilyn Monroe, Liz Taylor, Elvis Presley, , , . , . Andy Warhol , Pop Art - . , , 46. , , .

46

Michel de Certeau, , , . , 2010, 207

26

3.3 Pop Art . , , . . , Pop Art, Benjamin, , . , . , , , , . , Pop Art, (public domain) . , . , 47. . . . Andy Warhol , . , , Benjamin , , 48, . , . . (aura) Foucault: , 47 48

Vilm Flusser, , . , 2008, 67 Walter Benjamin, : . , . , 1978, 14

27

, , 49. . , Pop Art , . Andy Warhol . Andy Warhol , . , Marilyn Monroe Campbells Andy Warhol . , Andy Warhol. . Freud, . , Andy Warhol . . , 50. , . Magritte (1927) . . , , . Magritte Andy Warhol : .

49 50

Michel Foucault, This is not a pipe, University of California Press, Berkeley, 54 Hal Foster Rosalind Krauss Yve Alain Bois Benjamin H.D. Buchloh, 1900: , . , 2009, 488

28

, 51. , . . Lacan, 52. Lacan . , . , . H , . , . , . , , , . . , , 53 Lacan. , . . . . . , , . Lacan , . (). , , , ,54

51

Andy Warhol, edited by Annette Michelson, essays of Benjamin H. D. Buchloh Thomas Crow Hal Foster Annette Michelson Rosalind Krauss, the MIT Press, Massachusetts 2001, 72 52 . , . Lacan , (paroles) . . 53 Jacques Lacan, XI: , . , 1982, 77 54 Lacan ( ) Borromeo . ,

29

, . , . . , Pop Art . . . . Pop Art . , Pop . Pop Artists . , Pop Art . , , : , , . , , , . , 55.

. . 55 , , . /, 1984, 99

30

3.4 Pop Art ( ), ( )56, , - ( ) . ( , 17 ), . Pop Art, , . Pop Art , . Pop . 57 . . , Pop Art , , . , Andy Warhol , , Roy Liechtenstein , , , . , Pop Art. , Freud, . , 56 57

Lucy Lippard, Pop Art, . , 1984, 174 Warhol/Icon: 2010 . Pop Art ; Pop Art , .

31

. , Marcel Duchamp readymades, , . Pop Art, . , . . , . Karl Marx . Karl Marx , 58. , . , , . . , , , 59. - Baudrillard - , 60. , , . , , , . , . , , . . , , . 58 59

Karl Marx, Capital, a Critique of Political Economy, vol. I, Chicago 1933, 83 Slavoj iek, For they know what they do, enjoyment as a political factor, Verso, London New York 2008, 219 60 Jean Baudrillard, H , , . , 2000, 71

32

Foucault. , , . 61, , . , , . ' , ( ) . Freud, . , 62. , . , . , , . , . , Freud . , ( ) . , . . , , 61

Michel de Certeau, , , . , 2010, 68 62 Sigmund Freud, , . , 1991, 60

33

Pop Art. Marx, Freud, . , , 63. , Deleuze Guattari , , 64. . , Lacan, . , , , , 65. , . ( Lacan : il n y pas de rapport sexuel), . , , , . . . , .

63

Jean Franois Lyotard Freud, (conomie libidinale) . Lyotard libido . , , . 64 Gilles Deleuze & Flix Guatteri, nti Oedipus, Capitalism and Schizophrenia, preface by Michel Foucault, University of Minnesota Press, Minneapolis 2000, 11-12 65 . .

34

, . , , , , . , . , , Lacan: Il n y a pas de grand Autre!66. . . , . , . . , . (, ) . . . . . . , , , . Pop Art , . - pop , . Pop Art , , . 66

Slavoj iek, For they know what they do, enjoyment as a political factor, Verso, London New York 2008, 65

35

67. Pop Art ( ) . , . Walter Benjamin , . , 68. . , . Marcel Duchamp readymades . Pop . , Pop Art , ; Pop . . , , . , , . , . Andy Warhol, Pop Art Claes Oldenburg69 67 68

Jean Baudrillard, The mirror of production, Telos Press, United States of America 1975, 147 Hal Foster Rosalind Krauss Yve Alain Bois Benjamin H.D. Buchloh, 1900: , . , 2009, 600 69 Claes Oldenburg , , , , . ,

36

, . , George Segal (the restaurant window, .12 ) . , labels. . . Pop ( ), . Pop Art 70.

. , Claes Oldenburg . 70 Michel de Certeau, , , . , 2010, 73

37

4

Pop Art4.1 O Charles Baudelaire , . , Charles Baudelaire modernit. Martin Heidegger . Roland Barthes . , , , , , , . . . . , 71. , . , 72 . , , . . Van Gogh, o Munch Odilon Redon . , . Kandisky Paul Klee, 71

Clement Greenberg, Home made aesthetics Observations on Art & Taste, Oxford University Press, 1999, 19 72 , 19 21 , . , 2004, 192

38

Pollock, . . . , . , , . , . , , . 73 . . , . , Blanchot, 74. , . . post mortem . Kandinsky Picasso . , . . . (readymades, , video art) 73

Courbet : , . . , Picasso Matisse . , . ( , 19 21 , . , 2004, 135). 74 Maurice Blanchot, The Space of Literature, University of Nebraska Press, 1982, 181

39

. , . . , , . . , (happenings, performances) . , , , 75. , . ; , . ( ) . , , 76 , . , . , Pierre Bourdie 77. Pop Art, , Pop . , Barthes, . Warhol Pollock 75

Slavoj iek, For they know what they do, enjoyment as a political factor, Verso, London New York 2008, 28 76 , 19 21 , . , 2004, 192 77 Pierre Bourdieu, , . , 2009, 100

40

78; Courbet ( L'Atelier du peintre 1855) Pollock . Pollock . , Pop , , 79 . Pop Art . , Pop Art . , . (Factory). Pop Art , . , , (.13 14 ). Pop Art , , , . , . Warhol . Hollywood . . Pop Art . , Stphane Mallarm , .78

Life 8 1949 Pollock . ( Clement Greenberg) . Pollock , . 79 Michel de Certeau, , , . , 2010, 68

41

4.2 . Pop Art. Andy Warhol , . Andy Warhol, Pop Art, . , (Pop Art), (). Baudrillard, Pop Art , , 80. Pop Art , . , . . Brillo Boxes, Coca Cola, Pop Art. , Andy Warhol, 1964 , . Greenberg Braque Saturday Evening Post. Greenberg , 81. , Greenberg Saturday Evening Post ( ) . ; Greenberg Andy Warhol. 80

Jean Baudrillard, H , , . , 2000, 139 81 , Greenderg, 9 ( ), 2003, 13

42

. 82. , . Pop Art . , . , Baudrillard 83. , . . Andy Warhol (1964) 84, . Pop Art ( ) . , . , Pop Art , . . 85. Pop : 82

Hal Foster Rosalind Krauss Yve Alain Bois Benjamin H.D. Buchloh, 1900: , . , 2009, 490-491 83 Jean Baudrillard, H , , . , 2000, 139 84 1964. Nelson Rockefeller Robert Moses. Warhol . 85 Gilles Deleuze & Flix Guatteri, nti Oedipus, Capitalism and Schizophrenia, preface by Michel Foucault, University of Minnesota Press, Minneapolis 2000, 25

43

. ; . , . , Pop Art, . . (causalit) Freud . 86. . , , Greenberg ; , . , 87 . 88. , . , . (, ) ( ) , , 86 87

Sigmund Freud, , . . . , , 81 & 86 , , . / , 1992, 171 88 88 Hal Foster Rosalind Krauss Yve Alain Bois Benjamin H.D. Buchloh, 1900: , . , 2009, 490-491

44

. , Andy Warhol , , , , . , ( Greenberg), . Pop Art. . , , 89. , . Pop Art ; , , . , , . . , . , . , . , . . . , , 90. Pop Art . Sarte : ; , .89 90

, , . / , 1992, 211 , , . , 1981, 189

45

4.3 Pop Art , . 91. Baudrillard, , . , 92. , . , . Pop 93. , , . . Lichtenstein , Warhol Cambell s, Oldenburg . Pop Art , . . Robert Indiana94 Pop , . Pop , , , . Pop Art . 91

Adorno - Lwenthal - Markuze - Horkheimer, , : , . / , , 22 92 Jean Baudrillard, H , , . , 2000, 187-188 93 Lucy Lippard, Pop Art, . , 1984, 86 94 Robert Indiana Pop . (The big number eight 1968) (Love 1964) . (icons) Pop Art.

46

, . . . . . . , , . , 95 Pop Art , , inputs . . Pop Art, , . , , . , , . , , . , , , . .

95

Rudolf Arnheim, Entropy and Art an essay on disorder and order, University of California Press, 1971, 46

47

Sommes nous l pour jouer? Ou pour tre srieux ? Georges Bataille96

, ; ; homo ludens ; Pop Artists . Pop Art , . , , 97. Pop Art . , . Pop Art . . , , . Pop Art , , . , . , , . Pop Art , .

96

Georges Bataille, Sommes nous l pour jouer? Ou pour tre srieux uvres Compltes, articles II 1950-1961, vol. XII, Gallimard, Paris 1988, 100 97 Vilm Flusser, , . , 2008, 111

48

Theodor Adorno, , . , 2000. Adorno - Lwenthal - Markuze - Horkheimer, , : , . / . Rudolf Arnheim, Entropy and Art an essay on disorder and order, University of California Press, 1971. Roland Barthes, L obvie et l obtus essais critiques, tome III, ed. du Seuil, Paris 1982. Georges Bataille, L art, exercice de la cruaut uvres Compltes, articles I 1944-1949, vol. XI, Gallimard, Paris 1988. Georges Bataille, Sommes nous l pour jouer? Ou pour tre srieux uvres Compltes, articles II 1950-1961, vol. XII, Gallimard, Paris 1988. Jean Baudrillard, H , , . , 2000. Jean Baudrillard, The mirror of production, Telos Press, United States of America 1975. Walter Benjamin, : . , . , 1978. Maurice Blanchot, The Space of Literature, University of Nebraska Press, 1982. Pierre Bourdieu, , . , 2009. Michel de Certeau, , , . , 2010. , 19 21 , . , 2004. , Greenderg, 9 ( ), 2003.49

Guy Debord, , . , 1986. Gilles Deleuze & Flix Guatteri, nti Oedipus, Capitalism and Schizophrenia, preface by Michel Foucault, University of Minnesota Press, Minneapolis 2000. Michel Foucault, This is not a pipe, University of California Press, Berkeley. Hal Foster Rosalind Krauss Yve Alain Bois Benjamin H.D. Buchloh, 1900: , . , 2009. Cynthia Freeland, ; , . , 2005. Sigmund Freud, , . , 1991. Sigmund Freud, , . . . , . Vilm Flusser, , . , 2008. Clement Greenberg, Home made aesthetics Observations on Art & Taste, Oxford University Press, 1999. Martin Heidegger, , . , 1986. , , . / , 1992. , , . , 1981. Jacques Lacan, XI: , . , 1982. Lucy Lippard, Pop Art, . , 1984. Karl Marx, Capital, a Critique of Political Economy, vol. I, Chicago 1933. Abraham Moles, , , 2005. Ed Rusha, Leave any information at the signal, The MIT Press, Massachusetts 2002.50

Michel Serres, , . , 2009. Andy Warhol, edited by Annette Michelson, essays of Benjamin H. D. Buchloh Thomas Crow Hal Foster Annette Michelson Rosalind Krauss, the MIT Press, Massachusetts 2001. : , : , , 2010. , , . /, 1984. Slavoj iek, For they know what they do, enjoyment as a political factor, Verso, London New York 2008.

51

52

.1: Jackson Pollock, Autumn Rhythm (Number 30), 1950 . , . , .

53

.2: Roy Lichtenstein, M-Maybe, (1965) O Roy Lichtenstein Pop Art, , , . .

54

.3: Peter Blake, On the balcony, (1955/57) O Manet . . Manet , Blake , pop stars, Winston Churchill. , . .

55

.4: Roy Lichtenstein, Takka Takka, (1962) , . Roy Lichtenstein .

56

.5: Andy Warhol, Skull, (1976)

.6: Andy Warhol, Big Torn Cambells Soup Can (vegetable beef), 1962

57

.7: Marcel Duchamp, La roue de Bicyclette 1913, ( 1964, ) O Marcel Duchamp readymades. readymades , .

.8: Andy Warhol, Brill, Del Monte and Heinz Boxes O Andy Warhol, Marcel Duchamp, .

58

.9: Robert Rauschenberg, Black Market, (1961) Robert Rauschenberg Pop Art , readymades, . . , . , .

59

.10: Andy Warhol, Yellow Disaster, (1963) Andy Warhol . .

60

.11: Andy Warhol, Marilyn Diptych, (1962) . , .

61

.12: George Segal, The restaurant window, (1967) , , Van Gogh. . . George Segal, Pop Art, . , Degas Van Gogh.

62

.13: Edward Hopper, Sunday, (1926)

.14: Edward Hopper, Early Sunday Morning, (1930)

63