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Εσωτερικό και Εξωτερικό Επιχειρηματικό περιβάλλον Δημήτρης Δρόσος ( ddrosos@aegean.gr). Χειμερινό Εξάμηνο, 2010-11. Εισαγωγή –Στόχος του μαθήματος. Σύγχρονες παγκόσμιες εξελίξεις, απελευθέρωση αγορών, ηλεκτρονικό εμπόριο - PowerPoint PPT Presentation

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  • (ddrosos@aegean.gr) , 2010-11

  • , , , Tax , , , .

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  • / & : ,

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  • (The Industry Life Cycle)(Birth)(Growth)-(Shakeout)(Maturity)(Decline)

  • . (Birth stage): VHS vs. Betamax () BluRay vs. HD DVD (Growth stage): . , .

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  • , , . . . (Economic forces): , () ., , , . , ,

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  • - (Political-legal forces): .. , (Global forces): . . (.. EU)

  • : Restructuring ()Reengineering ( )Competitive intelligence:

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  • The business strategic planning processBusiness missionExternal environmentInternal environmentGoal formulationStrategy formulationProgram formulationimplementationFeedback & controlSWOT analysis

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