!"#$%#& !'! %()& &% %*!()++,-#!

2004 20062005 2007 2008 2009 2010

13,3

14,3

16 16,215,9

14,9 15

16,5

2011100

150

200

+ 0,62 % + 10 %

!"#$%#& '%()'

!"#$%&'("% "(!#"

13,73%!"#$%%&'"#( )#&*(+$"#&!,&$( !#&%"--$%(. '&. !"$#($( %" %/"%0 1" '& 2010

34,89%!"#$%%&'"#"% (2$3"$%/(.(/4#0%"$% "!$5('4. )#&*(+$"#(% %" %/"%0 1" '& 2010

&$ (2$3"$% (!& '0. )#&*(+$"#( 6". %*1!"#$,(15(.&.'($ %'$% *!&,&$!"% (*30%"$% '&*#$%'4.

!"# $%&#%'()*'!"#$ VS $%&#'(

2008 & 2009 2010 & 2011

TV

)*+,-)./012.34567

*181950:-)./ press outdoor

2.12;*8<7 -818.*:

2.14:=.->

2>=3-.)/ -9,-)./

-<6)0?1-;1 =) @.A.

)*+,-)./

outdoor =) -<62.14:=.->

2.12;*8<7social media

2>=3-.)/ -9,-)./

-<==19;)/

-<6)0?1-;1 =) @.A.

!"#$!%&'(" /!)#$!%&'("$(*%&"+("

'("$(" ,%(-(./"!,& $(&" !'0$(

!)#$!%&'(

!..010

2008

2009

2010

2011

30,1% 69,9%

34,4% 65,6%

14,5% 85,5%

3,1% 96.9%

!""# $%&'"%()&'*'"#!+20"/ "$/3 ,%(-(./ "$( !)#$!%&'(

4#%&" $( !%5( $/" “"*++04&0" 5&0 $/3 !..010”

!""# $%&'"#!"#$%&'( )*"+,-( &.*/&*'(-"%*!,$ '*0!,$

&.*0!&.%&0 "+" &%,0

'10*"%,$'!*"*0'"(#

20092008

276.021

561.198

309.071

84.221

207.609

451.239

197.159

82.443

200.348

20100

400000

500000

600000

09/10+ 139,1%

09/10+ 180,1%

09/10+ 63,5%

!"# "$%#&"'#

social medianewsletter Blog

!"#$ %#&$#

!"#$%&'($)

VISITGREECE.GRFACEBOOKFLICKR

!"#$%$&' 2010

NEWSLETTER*&##)+$) ($) ,"- .//)!)

$&(%$&' 2010

&)*+,#$&' 2010TWITTER

-&./,#$&' 2010MY-GREECE.GR

GOOGLE+-&./,#$&' 2011

/!0&' 2010YOU IN ATHENS

YOU IN GREECE'."*./,#$&' 2010

1.,#&(!#$&' 2012BLOG VISITGREECE.GR

31.504 FACEBOOK LIKES3.222.115 VISITGREECE.GR VISITS

6.059 TWITTER FOLLOWERS1. 026.760 FLICKR VIEWS678.516 YOUTUBE VIEWS

'."*./,#$&' 2011FOURSQUARE

"&*. 2.)$-3'!/.

!"(' ")*$(+,*('

12 videos3 '()**+,430 *-.+./+01+2, 30 345542*657 600 )4+, '-42*68/9.22.000 press kits453.393 hits */5 youtube

“Visiting Greece is an experience, not a one time visit”

“Greece is a destination that I wouldde:nitely recommend to my familyand friends”

Peter. USA

Alexandra. CA

}

!"(' +-!".#'$('

}18 *066;<52 - =54+7, />, %((>.2?@, 52?5.567;,

4.500 +*/2;/A42; %((@.9. */2, B!$

11 C94+8. TV spots ?;2 35((D, ?;/;<94@*+2, 806 +63+247+, www.my-greece.gr

newsletter

!"# *#$(-+'#VISITGREECE.GR

!"( VISITGREECE.GR

200.0002009

995.0002010

2.227.1152011

%!#EF%G#H"IBI$

!""+ +/"+"'+, !"(' 0'#&(%('

3.000 TWEETS / 1.500 ENGAGEMENT700 POSTS FACEBOOK / 1.000 EJ"K#$ E% JLBEI%E

"*')('!,!'#

24/7

!"# )('!#

2009 2010

15.899

0

31.504

2011

5000

10000

15000

20000

25000

30000

35000

2009 2010

0

2011

1000

2000

3000

4000

5000

6000

7000

8000

427

6.059

FACEBOOK LIKES

2009 2010

0

2011

100000

200000

300000

400000

500000

600000

700000

800000

179.520

498.996

TWITTER FOLLOWERS YOUTUBE VIEWS

2009 2010

53.042

973.718

2011

0

FLICKR VIEWS

98% !%L#EE"I%L$ LIKES E% EJ%EB H% I" 2010 1319% !%L#EE"I%L"# FOLLOWERS

E% EJ%EB H% TO 2010169,55%

$MNBEB1835,7%

$MNBEB

!OE $&$!IMJPBF$H%

!""+ *$((*.')"+VISITGREECE.GR K$# SOCIAL MEDIA

2009 2011JOL%E H% !$&O $!" 10% %!#EF%G#H"IBI$

B&OH%&%E !"K#I%#%E

LOE#$

E"MBQ#$

#I$K#$

B&OH%&" R$E#K%#"

S%LH$&#$

F$&$Q$E

%KK$Q$ %KK$Q$

2005 2006 2007 2008 2009 2010 2011

#E!$&#$ 1.762.493 views

728.148 views

505.510 views

401.941 views

294.670 views

163.297 views

%KK$Q$

$#SM!I"E

B&OH%&"R$E#K%#"

!"LI"S$K#$

FM!L"E

+-%)$'.')# 1" .(-+ #!.#%,!'+."+!"I% N%F#&BE$H% - !"#"ME N%!%L$E$H%

1

2

3

4

5

6

20092008 2010 2011growth average

I"MLF#$ 481 followers

%KK$Q$ 4,6%7.099 followers 1

$#SM!I"E 1,2%3.625 followers 5

B&OH%&"R$E#K%#" 1,3%49.403 followers 4

!"LI"S$K#$ 1,5%7.929 followers 3

FM!L"E 1,8%2.271 followers 2

0,9%

0,4%

#E!$&#$ 33.882 followers 6

7

ONLINE A!"...ONLINE A!"...