Persuasive TechnologyFrancisco GuzmanOctober 18, 2012

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PeithoΠειθω

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"...a symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice." (Perloff, 2003)

Persuasion

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Our relationship with our computer and other interactive technologies is fundamentally social

Reeves & Nass (1996)

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A B

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BJ Fogg (2002)

Persuasive Design(Captology)

interactive systems that are intentionally designed to change user’s attitudes or behavior

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"The Perils of Obedience", 1974

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individual attitude and behavior change

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“A fitness instructor recommends you to have a 30 minute run

today”

“You should have a 30 minute run today”

authority appeal control

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How can the means in which a persuasive request is made by a persuasive system be personalized to increase its impact?

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authority

consensus

consistency + commitment

scarcity

liking

reciprocity

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authority Both physicians and general practitioners recommend at least 30 minutes of moderate activity, such as walking, during a day. The lunch walks are a great place to start!

scarcity We expect a lot of people so please sign up before all available slots are filled.

consensus In other companies 1000’s of people are already joining in on similar initiatives.

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persuasion profiles

means endMonday, October 15, 12

implications

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