Symbolic Systems Master's Program Seminar - Research Update, Fall 2012
16
Persuasive Technology Francisco Guzman October 18, 2012 Monday, October 15, 12
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Transcript of Symbolic Systems Master's Program Seminar - Research Update, Fall 2012
Persuasive TechnologyFrancisco GuzmanOctober 18, 2012
Monday, October 15, 12
PeithoΠειθω
Monday, October 15, 12
"...a symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice." (Perloff, 2003)
Persuasion
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Our relationship with our computer and other interactive technologies is fundamentally social
Reeves & Nass (1996)
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A B
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BJ Fogg (2002)
Persuasive Design(Captology)
interactive systems that are intentionally designed to change user’s attitudes or behavior
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"The Perils of Obedience", 1974
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individual attitude and behavior change
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“A fitness instructor recommends you to have a 30 minute run
today”
“You should have a 30 minute run today”
authority appeal control
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How can the means in which a persuasive request is made by a persuasive system be personalized to increase its impact?
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authority
consensus
consistency + commitment
scarcity
liking
reciprocity
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authority Both physicians and general practitioners recommend at least 30 minutes of moderate activity, such as walking, during a day. The lunch walks are a great place to start!
scarcity We expect a lot of people so please sign up before all available slots are filled.
consensus In other companies 1000’s of people are already joining in on similar initiatives.
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persuasion profiles
means endMonday, October 15, 12
implications
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