Dimitris Serifis - CEO

The Digital Tourism Context

How to start?

Understanding of Traveler's Behavior

Make their decision online

affected by seeing friends' pictures of holidays

decided to change their hotel

altered their trip by changing destinations

"Direct bookings via Social Media are rare!!! People engage more for inspiration and research"

Source: PhoCusWright

update their social media profiles and upload photos

download travel apps

Gap with real-time interaction

share images on social media

publish content on blogs and reviews on social networks

e-Word of Mouth - Building Reputation

"High quality services and honesty is the key to success..."

Conclusion

Dimitris Serifis - CEO @dserifis

Thank you