Leveraging customer service to build brand equity

Post on 07-Aug-2015

43 views 3 download

Transcript of Leveraging customer service to build brand equity

Neil Withers 14011371 PHBL ALCHEMY

Neil Withers 14011371 PHBL ALCHEMY

Neil Withers 14011371 PHBL ALCHEMY

상표μάρκα

brand

Neil Withers 14011371 PHBL ALCHEMY

Completely disagree

6%

Disagree25%

Neither agree nor

disagree32%

Agree32%

Completely agree

5%•

English: Afrikaans

Ages between 25 to 34

People without a smartphone

22.1%

42.6%

4.9%

15.6%

2.5%

30.3%

Price6%

Customer service20%

Convenience18%

I feel the brand is valuable

11%

I have been with the brand so long

35%

Other 10%

7.8%

19.5%

3.9%

68.8%

0.0%

Price13%

Customer service8%

This brand represents me

1%Convenience14%

I feel the brand is valuable

8%

I have been with the brand so long

56%

Agree36%

Completely agree

56%

I'm likely to recommend a brand to friends and family after receiving good

customer service

Agree41%

Completely agree

48%

After receiving good customer service, I become more loyal towards the

particular brand.

Agree48%

Completely agree

5%

Marketing in South Africa is generally good.

Completely disagree

19%

Disagree48%

Customer service in South Africa is generally good.

Neil Withers 14011371 PHBL ALCHEMY

Neil Withers