Tianni Kelly's Brand Manual

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Assignment for SPAD 301 Sports Marketing in Spring 2011 at University of Charleston (WV).

Transcript of Tianni Kelly's Brand Manual

  • Tianni Kelly

    Brand Manual

    1

  • Table of Contents

    2

    Logo

    Unique Selling Proposition

    Logo, Colors, & Tagline

    Terms

    Features & Benefits

    Branding

    Brand Associations

    Projects

    Board of Directors

    3

    4

    5

    6

    7

    8

    9

    10

    11

  • 3

  • 4

    Unique Selling PropositionLike some of other Sports Administration/

    Management majors Tianni is a young, hard-working, dedicated, and focused athlete.

    However what separates Tianni from the rest is her ability to work with so many different

    people. Tianni is originally from a lower class area in Queens, NY and moved to an upper

    middle class area in Pickerington, OH. Having resided in two opposite locations, Tianni has encountered a multitude of personalities and

    that gives her the ability to work with, communicate with, and relate to any crowd.

  • Logo

    The logo TK (pg 2) happens to be Tiannis initials.

    Red is her favorite color. Red is an attention grabber and is very assertive. Also, red is the color of power, confidence, and love, all of which represent Tianni.

    Black is serious, sophisticated, and mysterious, all of which describe Tianni as well.

    Colors

    Red- Red- 255 Green- 0 Blue-0

    Cyan- 0 Magenta- 80 Yellow- 94 Black- 0

    Black- Red-0 Green-0 Blue-0

    Cyan- 74 Magenta- 71 Yellow- 64 Black 87

    TaglineTK, Trustworthy and Knowledgeable

    5

  • Dedicated

    Trustworthy

    Persistent Punctual

    Confident

    Easy- Going

    Sophisticated

    Knowledgeable

    DependableLeader

    Terms

    6

  • Features & Benefits

    7

    Features

    Trustworthy

    Knowledgeable

    Amicable

    Benefits

    Trustworthy- Tianni is always going to

    be honest in and out of the work setting. Tianni is also dependable, you can trust shell get the job done no matter what.

    Knowledgeable- Tianni is very educated,

    which makes her easy to work with because she knows a lot. Also is a quick learner, you dont have to spend much time teaching her. Also, her experiences put her a step ahead of the game. She also knows a lot of people, giving her lots of connections.

    Amicable- Tianni is easy to approach and talk to, which makes working with her easy and pleasurable.

  • Branding

    8

    To advance her brand Tianni plans to:

    Get an internship over the summer.

    Start her practicum hours this semester at UC.

    Upon graduation, go to graduate school.

    Continue to volunteer with major sports events.

  • Brand Associations

    9

    Hard- Working

    Determined Passionate

    Reliable

  • Projects

    10

    University of Charlestons Womens Tennis Media Guide.

    Created videos for projects in class.

    One video was created for Global

    Entrepreneurship Week in her Principles of Marketing class.

    Youtube link- GEW Video

    Another video was a VNR created for her sports

    media class.

    Youtube link- VNR

    She also created an Un-branding commercial for

    her Sports Marketing class.Tianni along with a partner hosted an event for the Mens soccer game. The event got 300 plus people out to the game and got 500 plus dollars donated to the Red Card for Cancer organization.

  • Board of Directors

    11

    Michelle Wells Assistant Professor and Program Coordinator Division of Business College Professor/ Former Advisor Phone: 304.357.4958

    Rachel Pike Assistant Women's Basketball Coach Athletics Basketball Coach/ Life Educator Phone: 304-357-4794

    Dorothy MaloneHuman Resource ManagerFellow Church Member

    Lindsey KentnerBiology MajorBest Friend

    Bren Stevens Associate Director of Athletics/Head Volleyball Coach Athletics College Professor/ Current Advisor Phone: 304-357-4911

  • 12

    Tianni Kelly University of Charleston WV

    304-549-2771