Tianni Kelly

Brand  Manual  

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Table of Contents

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Logo Unique Selling Proposition Logo, Colors, & Tagline Terms Features & Benefits Branding Brand Associations Projects Board of Directors

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Unique Selling Proposition

Like some of other Sports Administration/Management majors Tianni is a young, hard-

working, dedicated, and focused athlete. However what separates Tianni from the rest is her ability to work with so many different

people. Tianni is originally from a lower class area in Queens, NY and moved to an upper

middle class area in Pickerington, OH. Having resided in two opposite locations, Tianni has encountered a multitude of personalities and

that gives her the ability to work with, communicate with, and relate to any crowd.

Logo The logo TK (pg 2) happens to be Tianni’s initials. Red is her favorite color. Red is an attention grabber and is very assertive. Also, red is the color of power, confidence, and love, all of which represent Tianni. Black is serious, sophisticated, and mysterious, all of which describe Tianni as well.

Colors   Red- Red- 255 Green- 0 Blue-0

       Cyan- 0 Magenta- 80 Yellow- 94 Black- 0 Black- Red-0 Green-0 Blue-0

Cyan- 74 Magenta- 71 Yellow- 64 Black 87

Tagline “TK, Trustworthy and Knowledgeable”

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Dedicated

Trustworthy

Persistent Punctual

Confident

Easy- Going

Sophisticated

Knowledgeable

Dependable Leader

Terms

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Features & Benefits

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Features Trustworthy Knowledgeable Amicable

Benefits Trustworthy- Tianni is always going to

be honest in and out of the work setting. Tianni is also dependable, you can trust she’ll get the job done no matter what.

Knowledgeable- Tianni is very educated,

which makes her easy to work with because she knows a lot. Also is a quick learner, you don’t have to spend much time teaching her. Also, her experiences put her a step ahead of the game. She also knows a lot of people, giving her lots of connections.

Amicable- Tianni is easy to approach and talk to, which makes working with her easy and pleasurable.  

Branding

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To advance her brand Tianni plans to:

Get an internship over the summer.

Start her practicum hours this semester at UC.

Upon graduation, go to graduate school.

Continue to volunteer with major sports events.  

Brand Associations

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Hard- Working

Determined Passionate

Reliable

Projects

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University of Charleston’s Women’s Tennis Media Guide.

Created videos for projects in class. One video was created for Global

Entrepreneurship Week in her Principles of Marketing class.

Youtube link- GEW Video Another video was a VNR created for her sports

media class. Youtube link- VNR She also created an Un-branding commercial for

her Sports Marketing class.

Tianni along with a partner hosted an event for the Men’s soccer game. The event got 300 plus people out to the game and got 500 plus dollars donated to the Red Card for Cancer organization.

Board of Directors

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Michelle Wells Assistant Professor and Program Coordinator Division of Business College Professor/ Former Advisor Phone: 304.357.4958  

Rachel Pike Assistant Women's Basketball Coach Athletics Basketball Coach/ Life Educator Phone: 304-357-4794

Dorothy Malone Human Resource Manager Fellow Church Member

Lindsey Kentner Biology Major Best Friend

Bren Stevens Associate Director of Athletics/Head Volleyball Coach Athletics College Professor/ Current Advisor Phone: 304-357-4911

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Tianni Kelly University of Charleston WV

304-549-2771