CORPORATE SOCIAL RESPONSIBILTY PROGRAM

INTERSPORT «ΦΤΑΝΟΥΜΕ ΣΤΑ ΑΚΡΑ»

3 THINGS ARE NEEDED FOR EDUCATION.

NATURE, LEARNING & EXERCISE

Aristotle

• WHY

“HUMAN - CENTRIC” OBJECTIVE

Have a tangible impact on people, based on real

human needs

• Make people smile

• Inspire them

• Develop them

• Equip them

• Leverage sports

• Commitment for the long run

• At the core of education: schools and kids

• Go where others don't

• WHAT

O U R P L A N “ R E C I P E ”

SCHOOLS & LOCAL

MUNICIPALITIES

REAL LOCAL ATHLETES

SPORTS EQUIPMENT

INTERSPORT AMBASSADORS

AGENCY SOLID HAVAS

• HOW

Offering sports equipment

for the course of physical

education in public

primary schools.

With us, 108 established athletes

among them Olympians,

Paraolympics,

Champions &

International players

Our biggest supporters but also great

Program assistants…

The employees of Intersport and

Fourlis Group!

OctoberAfter the beginning

of the school year

to assess needs

•WHEN

2018Ν. ΙΩΑΝΝΙΝΩΝ

Ν. ΓΡΕΒΕΝΩΝ

2017Ν. ΘΕΣΣΑΛΟΝΙΚΗΣ

Ν. ΣΕΡΡΩΝ

Ν. ΔΡΑΜΑΣ

2016Ν. ΤΡΙΚΑΛΩΝ

Ν. ΚΑΡΔΙΤΣΑΣ

Ν. ΕΥΡΥΤΑΝΙΑΣ

2015Ν. ΗΛΕΙΑΣ

Ν. ΑΡΚΑΔΙΑΣ

Ν. ΜΕΣΣΗΝΙΑΣ

2014Ν. ΞΑΝΘΗΣ

Ν. ΡΟΔΟΠΗΣ

Ν. ΕΒΡΟΥ

•WHEREΝ. ΕΒΡΟΥ

Ν.ΡΟΔΟΠΗΣ

Ν.ΞΑΝΘΗΣΝ.ΔΡΑΜΑΣ

Ν.ΣΕΡΡΩΝ

Ν.ΘΕΣ/ΝΙΚΗΣ

Ν.ΚΙΛΚΙΣΝ.ΦΛΩΡΙΝΑΣ

Ν.ΚΑΣΤΟΡΙΑΣΝ.ΚΟΖΑΝΗΣ

Ν.ΚΕΡΚΥΡΑΣΝ.ΤΡΙΚΑΛΩΝ

Ν.ΠΡΕΒΕΖΑΣ

Ν.ΑΡΤΑΣΝ.ΚΑΡΔΙΤΣΑΣ

Ν.ΕΥΡΥΤΑΝΙΑΣ

Ν.ΗΛΙΑΣ

Ν.ΜΕΣΣΗΝΙΑΣ

Ν.ΑΡΚΑΔΙΑΣ

Ν.ΧΑΝΙΩΝ

Ν.ΡΕΘΥΜΝΟΥΝ. ΗΡΑΚΛΕΙΟΥ

Ν. ΛΑΣΙΘΙΟΥ

ΙΩΑΝΝΙΝΩΝ

2013Ν. ΙΩΑΝΝΙΝΩΝ

Ν. ΑΡΤΑΣ

Ν. ΠΡΕΒΕΖΑΣ

Ν. ΚΕΡΚΥΡΑΣ

2012Ν. ΧΑΝΙΩΝ

Ν. ΡΕΘΥΜΝΟΥ

Ν. ΗΡΑΚΛΕΙΟΥ

Ν. ΛΑΣΙΘΙΟΥ

2011Ν. ΦΛΩΡΙΝΑΣ

Ν. ΚΑΣΤΟΡΙΑΣ

Ν. ΚΟΖΑΝΗΣ

✓ 213 public primary schools

✓ 25.000 students

✓ 108 athletes

✓ 25 Municipalities

“Το πάθος μας για σπορ

μας φτάνει στα Άκρα

& να η απόδειξη…”

K E Y C O M M U N I C A T I O N I D E A

B A S E D O N O U R C O R P O R A T E

M E S S A G E :

W E S H A R E T H E S A M E P A S S I O N

Radio

(01-05/10)

Social Media/

Influencer (tbc)

(01-05/10)

E-shop landing

page (with infos & program report)

(01-05/10)

CRM

(01/10)

In Store

(01-15/10)

C O M M U N I C A T I O N P L A N

CONSUMER

ENGAGEMENT PLAN

1ST TIME IN 2018

C O M M U N I C A T I O N A S S E T S

UNPAID COVERAGE

R E S U L T S

8consecutive years

25municipalites

108athletes

213primary schools

2.000teachers

25.000students

V I D E O

If you think about a year plant a seed. If you think about then years plant a tree.

If you think for 100 years educate people.

Confucius

If you think about a year, plant a seed. If you think about ten years planting, a tree. If you think for 100 years, taught people Confucius

!THANK YOU!