CORPORATE SOCIAL RESPONSIBILTY PROGRAM INTERSPORT · corporate social responsibilty program...
Transcript of CORPORATE SOCIAL RESPONSIBILTY PROGRAM INTERSPORT · corporate social responsibilty program...
CORPORATE SOCIAL RESPONSIBILTY PROGRAM
INTERSPORT «ΦΤΑΝΟΥΜΕ ΣΤΑ ΑΚΡΑ»
3 THINGS ARE NEEDED FOR EDUCATION.
NATURE, LEARNING & EXERCISE
Aristotle
• WHY
“HUMAN - CENTRIC” OBJECTIVE
Have a tangible impact on people, based on real
human needs
• Make people smile
• Inspire them
• Develop them
• Equip them
• Leverage sports
• Commitment for the long run
• At the core of education: schools and kids
• Go where others don't
• WHAT
O U R P L A N “ R E C I P E ”
SCHOOLS & LOCAL
MUNICIPALITIES
REAL LOCAL ATHLETES
SPORTS EQUIPMENT
INTERSPORT AMBASSADORS
AGENCY SOLID HAVAS
• HOW
Offering sports equipment
for the course of physical
education in public
primary schools.
With us, 108 established athletes
among them Olympians,
Paraolympics,
Champions &
International players
Our biggest supporters but also great
Program assistants…
The employees of Intersport and
Fourlis Group!
OctoberAfter the beginning
of the school year
to assess needs
•WHEN
2018Ν. ΙΩΑΝΝΙΝΩΝ
Ν. ΓΡΕΒΕΝΩΝ
2017Ν. ΘΕΣΣΑΛΟΝΙΚΗΣ
Ν. ΣΕΡΡΩΝ
Ν. ΔΡΑΜΑΣ
2016Ν. ΤΡΙΚΑΛΩΝ
Ν. ΚΑΡΔΙΤΣΑΣ
Ν. ΕΥΡΥΤΑΝΙΑΣ
2015Ν. ΗΛΕΙΑΣ
Ν. ΑΡΚΑΔΙΑΣ
Ν. ΜΕΣΣΗΝΙΑΣ
2014Ν. ΞΑΝΘΗΣ
Ν. ΡΟΔΟΠΗΣ
Ν. ΕΒΡΟΥ
•WHEREΝ. ΕΒΡΟΥ
Ν.ΡΟΔΟΠΗΣ
Ν.ΞΑΝΘΗΣΝ.ΔΡΑΜΑΣ
Ν.ΣΕΡΡΩΝ
Ν.ΘΕΣ/ΝΙΚΗΣ
Ν.ΚΙΛΚΙΣΝ.ΦΛΩΡΙΝΑΣ
Ν.ΚΑΣΤΟΡΙΑΣΝ.ΚΟΖΑΝΗΣ
Ν.ΚΕΡΚΥΡΑΣΝ.ΤΡΙΚΑΛΩΝ
Ν.ΠΡΕΒΕΖΑΣ
Ν.ΑΡΤΑΣΝ.ΚΑΡΔΙΤΣΑΣ
Ν.ΕΥΡΥΤΑΝΙΑΣ
Ν.ΗΛΙΑΣ
Ν.ΜΕΣΣΗΝΙΑΣ
Ν.ΑΡΚΑΔΙΑΣ
Ν.ΧΑΝΙΩΝ
Ν.ΡΕΘΥΜΝΟΥΝ. ΗΡΑΚΛΕΙΟΥ
Ν. ΛΑΣΙΘΙΟΥ
ΙΩΑΝΝΙΝΩΝ
2013Ν. ΙΩΑΝΝΙΝΩΝ
Ν. ΑΡΤΑΣ
Ν. ΠΡΕΒΕΖΑΣ
Ν. ΚΕΡΚΥΡΑΣ
2012Ν. ΧΑΝΙΩΝ
Ν. ΡΕΘΥΜΝΟΥ
Ν. ΗΡΑΚΛΕΙΟΥ
Ν. ΛΑΣΙΘΙΟΥ
2011Ν. ΦΛΩΡΙΝΑΣ
Ν. ΚΑΣΤΟΡΙΑΣ
Ν. ΚΟΖΑΝΗΣ
✓ 213 public primary schools
✓ 25.000 students
✓ 108 athletes
✓ 25 Municipalities
“Το πάθος μας για σπορ
μας φτάνει στα Άκρα
& να η απόδειξη…”
K E Y C O M M U N I C A T I O N I D E A
B A S E D O N O U R C O R P O R A T E
M E S S A G E :
W E S H A R E T H E S A M E P A S S I O N
Radio
(01-05/10)
Social Media/
Influencer (tbc)
(01-05/10)
E-shop landing
page (with infos & program report)
(01-05/10)
CRM
(01/10)
In Store
(01-15/10)
C O M M U N I C A T I O N P L A N
CONSUMER
ENGAGEMENT PLAN
1ST TIME IN 2018
C O M M U N I C A T I O N A S S E T S
UNPAID COVERAGE
R E S U L T S
8consecutive years
25municipalites
108athletes
213primary schools
2.000teachers
25.000students
V I D E O
If you think about a year plant a seed. If you think about then years plant a tree.
If you think for 100 years educate people.
Confucius
If you think about a year, plant a seed. If you think about ten years planting, a tree. If you think for 100 years, taught people Confucius
!THANK YOU!